Audience Effects Theory
Passive Audience:
A passive audience is an audience that takes in any information fed to them by the media and they don't think to question it.
Active Audience:
An active audience is an audience that listens to the media but is able to question it and formulate their own opinion on the topic.
Hypodermic Needle Theory:
The hypodermic needle theory is the suggestion that audiences are always passive and are pretty much injected with what the producer intended to get across. Everyone believes the same thing about the media product/text meaning there is no individuality. In the 1930s it was said that the media was this influential.
Information/Surveillance
Weather App:
This app allows us to know whether or not we need to wear a coat, bring an umbrella or to leave these things at home as it tells us how hot/cold it is and if it's raining/sunny. This is possible thanks to the surveillance that satellites are carrying out which allows for accurate predictions that help to fend off against any weather.
Identity
Clannad After Story (Anime):
This anime allows the audience to relate to the characters as it is quite realistic going into the struggles of being a single parent after losing your wife and then losing your child. I think that people who have experienced these kind of hardships would be able to relate to the pain felt by the main character. Not only this but having to work a lot in order to have enough money to pay rent and buy food is also difficult and a common problem in today's society.
Diversion/Entertainment
Kyoukai no Kanata/Beyond the Boundary (Anime):
This anime gives the audience some escapism as the story itself is so far off from real life that it completely distracts you and drives you away from reality. Not only that but the interesting plot and storyline is quite engaging in itself causing the audience to remain entertained. The fact that one of the protagonists is able to draw a sword with her blood is hard to believe because first of all losing so much blood would cause you to feel faint or even die and so even being able to swing the sword to fight is unimaginable especially since it reverts back to normal again.
Relationships
Naruto/Naruto Shippuden (Anime):
This anime allows the audience to form a strong relationship with the characters as it is a long running show that has 720 episodes, not including movies and so watching the characters grow and develop creates a strong bond with them. Due to this, if something bad were ever to happen to these characters the audience would be greatly affected by this due to the relationship that they have with each other. Thanks to this long-running anime the sequel, Boruto, has many viewers just for the sake of seeing the characters from the original Naruto.
Blue Planet Analysis
Vicarious Pleasure:
Diversion/Entertainment:
Information/Surveillance:
This Blue Planet video includes vicarious pleasures as through the cameras we, the audience, are able to be apart of the undersea world and experiencing the life of undersea creatures. This allows the audience to feel excitement as they see a world not usually seen from a human's perspective. The use of diversion provides the audience with some escapism as they are taken away from reality and are instead invited to a completely different world. Additionally, the use of surveillance teaches the audience new things about certain sea creatures and the sea itself, causing them to become more knowledgeable and well-informed.
Weather App:
This app allows us to know whether or not we need to wear a coat, bring an umbrella or to leave these things at home as it tells us how hot/cold it is and if it's raining/sunny. This is possible thanks to the surveillance that satellites are carrying out which allows for accurate predictions that help to fend off against any weather.
Identity
Clannad After Story (Anime):
This anime allows the audience to relate to the characters as it is quite realistic going into the struggles of being a single parent after losing your wife and then losing your child. I think that people who have experienced these kind of hardships would be able to relate to the pain felt by the main character. Not only this but having to work a lot in order to have enough money to pay rent and buy food is also difficult and a common problem in today's society.
Diversion/Entertainment
Kyoukai no Kanata/Beyond the Boundary (Anime):
This anime gives the audience some escapism as the story itself is so far off from real life that it completely distracts you and drives you away from reality. Not only that but the interesting plot and storyline is quite engaging in itself causing the audience to remain entertained. The fact that one of the protagonists is able to draw a sword with her blood is hard to believe because first of all losing so much blood would cause you to feel faint or even die and so even being able to swing the sword to fight is unimaginable especially since it reverts back to normal again.
Relationships
Naruto/Naruto Shippuden (Anime):
This anime allows the audience to form a strong relationship with the characters as it is a long running show that has 720 episodes, not including movies and so watching the characters grow and develop creates a strong bond with them. Due to this, if something bad were ever to happen to these characters the audience would be greatly affected by this due to the relationship that they have with each other. Thanks to this long-running anime the sequel, Boruto, has many viewers just for the sake of seeing the characters from the original Naruto.
Blue Planet Analysis
Vicarious Pleasure:
Diversion/Entertainment:
Information/Surveillance:
This Blue Planet video includes vicarious pleasures as through the cameras we, the audience, are able to be apart of the undersea world and experiencing the life of undersea creatures. This allows the audience to feel excitement as they see a world not usually seen from a human's perspective. The use of diversion provides the audience with some escapism as they are taken away from reality and are instead invited to a completely different world. Additionally, the use of surveillance teaches the audience new things about certain sea creatures and the sea itself, causing them to become more knowledgeable and well-informed.
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