Film Poster Analysis: I, Daniel Blake

I, Daniel Blake Film Poster

Denotation:

In this film poster I can see an old man standing and raising his arm into the air wearing a hat, coat, shirt and trousers. On the wall behind him the words 'I, Daniel Blake' can be seen in quite messy writing as well as a review by The Guardian and the credits.

Connotation:

The use of the casual clothing that he is wearing causes the audience to be aware of the fact that he is no different to any of us and he is just an ordinary person. This also makes it clear to the audience that he's not overly wealthy and is instead like most of the people in society who aren't talked about despite the fact that their situation is becoming dire. Due to the fact that there is light in this poster we can see the silhouette of Daniel Blake on the wall behind him. Before a hero arrives we are usually only able to see their silhouette first, this could imply that Daniel Blake is a hero and he's going to save the day. The way he is standing and has his armed raised almost looks like a leader leading their allies to victory. This shows that he is powerful, strong and will most likely cause something that will have a lasting effect on many. Finally, the 'I, Daniel Blake' on the wall behind him looks similar to graffiti