Coursework: Preliminary Exercise

Statement of Intent:

I plan to create an advert for Fragrare. I will do slow-paced with a mixture of both non-diegetic and diegetic sound including character speech along with background music. I will use a range of different camera angles in order to add to the tension as the character is rushing to his class.

I will subvert and reinforce stereotypes of young people as the character will be apologetic for being late to lesson but will then expose that he made up an excuse to get out of trouble. This reinforces stereotypes of young people lying and not being able to take the blame but subverts stereotypes of young people not caring as he still tried to get to class on time.

Script:

Character 1___ begins to walk then sees that no one's around so they look at their phone and see that it's 8:52

1___: Wait, what??

Background Music begins to play (possibly BTS Run or E ve...) and then the character begins running to lesson in a hurry.

When the character arrives the door is open so the character knocks lightly on the door.

Teacher uses a stern voice and questions student.

Teacher: 1____ Why are you so late?

Character 1___ move your sight to the right or left corner to make it seem as though you're thinking of an excuse.

1___: Sorry sir, my Mum wasn't feeling well so I had to take her to the Doctor's. I'm really sorry.

Teacher raises eyebrows as if to doubt the student. Be thoughtful.

Teacher: Hm...go take your seat.

1___ discreetly rolls eyes as they go to their seat and begin unpacking their equipment then say line as if it's long.

1___: Yeeeees, sir...

Swipe your hand against your forehead as if to show a sense of relief as you mutter your line.

1___: Phew...

2___ appear to be a very intelligent student who completely doubts character 1___'s excuse.

2___: (whispers) Had to take your Mum to the doctors (scoff) yeah, right. Why were you REALLY late??

Character 1___ whispers back to character 2___ trying to make her quieter so as to not be found out.

1___: (whispers) Shhhh. I had to take a shower isn't it.

First sigh then say line in a normal speaking voice so that everyone can hear you but not too loud so as your shouting.

2___: (sigh then say lines in a louder voice) Should've used Fragrare...

Everyone in class looks at both of the characters while character 1___  is about to sit down.

1___: Huh??

Pack shot comes in with bottle spray on a white background with a voice over which repeats the line, "should've used Fragrare...".

Casting:

1___: Kanye Francis

Teacher: Mr Halsey

2___: Jadesola Atiko

Location:

DFO7 Media classrom
Playground, specifically in front of the Main Hall (F Block) to D block.
Staircase in D Block and corridor on first floor of D block.

Current Plan

Television Advert Idea 1 – Daily Life

• Close Door then run down the stairs begin walking out of flat followed by a bus going past and then proceeding to run after the bus but then tripping on untied shoes. Begin dancing at chosen location (not going well) then stop include heavy breathing. Friend of main character enters and says something along the lines of ‘Yoooo, what’s that smell?’ D: Main Character then hides his sweat stains and says, ‘No need to emphasise the fact you didn’t shower today.’

•  Rewind past all previous scenes to an added scene of the main character then using the body spray and everything that previously failed being perfect. E.g shoe laces tied and catches the bus. Then start dancing really well then friend come in and says ‘Wow, what’s that smell’ with a pleased look on their face. Main character replies with ‘What do you think?’ while wafting the smell of the body spray in the direction of the friend. Friend rolls eyes and replies with ‘Whatever’ and then they both laugh and start dancing.

•  Character can then throw a bottle at his friend and say ‘2 for the price of 1, thought you needed it.'

Fragrare

Let your fragrance dance

Fix You~ Song

Happy~ Song

Ladbroke Grove~ Song for when they start dancing




Fragrare Script

TV Advert Planning and Statement of Intent

My chosen body spray brand is Fragrare which is in fact a self-created brand for the sake of my TV advert. The name Fragrare means sweet smell and is the Latin origin for the word Fragrance. The narrative of my advert is about a boy who is getting ready to leave his home for his dance session with his friend. Unfortunately, nothing seems to be going his way and to top it off when he's dancing while he's waiting for his friend to arrive he has large sweat stains with a particularly foul odour. In order to start the day over he uses the Fragrare body spray and everything starts to go his way along with his friend even complimenting his smell. 

I plan to meet the brief by including 2 male actors that fit within the 14-18 age bracket for the advert along with using a flat, park and pathway to fit the (minimum) two location requirement. The slogan for my advert is 'Let your fragrance dance' which corresponds to the main idea of the advert accompanied by the call to action which will be included in the diegetic sound exclaiming the body spray had an offer of 2 for the price of 1. The non-diegetic sound will be the music playing in the background at the start and after the rewind. The diegetic sound will include character speech and the music played while they are dancing. This advert will use a range of different camera shots including long shots, medium shots and medium close ups. In my advert the actors will be quite good at dancing and as dancing is something that many seek to learn they will be desirable especially to the 14-18 year old age bracket that will be watching. My setting will subvert stereotypes as it shows that it's not the place that makes a person and wealth has no power over your talent. 


Potential Songs:
Fix You
Happy
Ladbroke Grove (Dancing Scenes)

Actors:
Lemuel Martin
Kanye Francis
Hilda Lindsay
Ariba Ali
Jadesola Atiko
(All Directed by Script created by Jadesola Atiko.)

Camera operated by Abayomi Atiko directed by the script created by Jadesola Atiko.

Bullet Point Remake:

• My body spray for my advert is Fragrare.
• Boy getting ready to leave home for dance sessions with friend and nothing seems to go his way.
• In order to start the day over he uses Fragrare and everything starts to go his way.

• 2 male actors fitting within the 14-18 age bracket
• Settings will be flat, park and pathway
• Slogan: 'Let your fragrance dance'
• Call to action as diegetic sound claiming it has a 2 for 1 offer.
• Non-diegetic sound will be music in the background throughout
• Character speech and speaker music as diegetic sound
• Establishing Shot of bus going by
• Long Shot when character is getting ready