Zoella CSP Case Study

Language:
1)
Zoella (real name Zoe Sugg) is a YouTube Vlogger mainly focusing on both fashion and beauty as the topics for it which are in fact quite mainstream. She started out as a blogger which was about fashion, beauty and lifestyle tips. Zoella is famous because she is able to meet what her target audience (mostly female teens) want to see along with creating a desirable/relatable lifestyle. Zoella's YouTube channel currently has 11.5 million subscribers.

2)
Convergence is when 2 or more media forms meet in one for example, on Zoella's website you can buy her book, read her Twitter feed, see her Instagram photos & buy her beauty products.

3)
Zoella's YouTube videos are about a range of different things involving content like: life hacks; depression and anxiety; collaboration videos; hauls; tutorials; beauty, make-up and fashion; challenges; general lifestyle; Q&A.

Five Video Titles:
HUGE Summer Primark Haul
My Travel Anxiety Tips
The Questions I've Never Answered
Speech Jammer Challenge with Mark
How To: Quick & Easy Hair Styles

4)
The codes and conventions of vlogging videos involve: an introduction and personal nature which go straight to the point; looking at the camera in a close-up or medium close-up which makes it seem more intimate or like you're talking to a friend which is more informal; a home setting possibly in her loft-bedroom which her target audience may be able to relate to; costume and make-up in order to make her look more like her audience which emphasises her constructed persona; fixed camera and fast-paced jump cuts so it all looks like it's continuous; collaborations with other YouTubers which can act as intertextuality as both audiences will go to see the video; out-takes/mistakes which make her seem more human and normal rather than being in a completely different world, this also adds more comedy/humour to the video for the viewers as well; quirky background music which adds to the vibe of the video; text on screen; props; a question underpinning the post; a vlog name.

5)
Zoella uses much more informal language in her videos and almost speaks in a way that not only makes her seem childish but seemingly quite strange as well. Her make-up usually seems to make her eyes seem a bit larger which tends to be more associated with young children rather than with adults, especially of her age. She has also dyed her hair (to a colour not resembling her natural hair colour) which is arguably something more related to young people. Her costume also appears to be based on that of what young people wear being quite simple and comfy, mostly being short sleeved or long sleeved tees. The setting that she usually films in is usually just in her room/somewhere in her house but it always looks quite basic. This makes her seem more relatable to teenagers as it will seem to them as though the fact she is in such a location makes her more like them as they could also film in a similar location as well. You could say that this could encourage her young fans to make a video of their own as her whole concept almost suggests, 'you can do it too'.

Industries:
1)
Zoella makes money through: ad revenue which is mainly from the pre-roll adverts; her blog which also uses ads; product placement in which companies will pay her to showcase their product; her beauty range where she partnered with Superdrug; her novel 'Girl Online' also generated a large amount of money along with even being paid an advance; the vlog tours she does with other YouTubers also generate a large amount of income as well.

2)
A digital influencer is someone on the internet that almost advises and has an impact/effect on their viewers or followers. Zoella is considered as a digital influencer as she does advise viewers of products they should use because 'she's tried it herself'. Not only this but she also gives out recommendations, tips and tutorials where she expects her viewers to replicate her actions. Due to her publicity this is exactly the effect that she will get with her viewers imitating her style in order to seem more like her.

3)
The reason why companies want Zoella to place their various products in her videos is because previously on average Zoella would get about 22 million views a month which is a large number of people that will willingly want to use the product as well. The company will be able to expose their product to a larger audience as Zoella is/was seen as a role model to her audience and in doing so will buy it in order to replicate her actions.

4)
YouTube collaborations are so important for helping digital influencers like Zoella to grow because if both YouTubers do collab it is very likely that the subscribers for both channels will flock to watch the video they've created which will result in a much larger amount of views than she would usually get. More views means more money which can also help her to improve the content/quality of her videos along with increasing her fanbase.

5)
Zoella has moved into a more traditional media landscape in recent years by actually talking about things that reflect her age and target an audience like her. Prior to this she almost seemed to act and dress like a teenager which did give her access to a larger audience but not to one that actually corresponded to her age. Now she talks more about mental health issues and travelling along with challenges which is what we expect from her.

Audience:
1)
The target audience for Zoella's channel used to be teenagers but over the years as she has grown older her audience has grown with her making her audience more so young adults. Although Zoella's target audience did used to be teenagers she herself was not a teen, she was in fact still a young adult but almost created a fake persona that acted, dressed like and spoke like a teenager. This of course would make her feel more relatable to teenagers despite the fact that she was not one herself.

2)
Audiences are encouraged to participate/feel part of Zoella's brand by the use of her vlogs as she will often be using her products in tutorials so if her audience wants to achieve the exact same look as her they will use her brand. Additionally, she might make references to products in her brand that only people who own the product/s will understand.

3)
Zoella is an all rounder when it comes to audience pleasures in Blumler and Katz's Uses and Gratifications theory. She is able to provide information through her tips, life-hacks, tutorials and advice in order to keep her audiences informed and aware of things that they may be experiencing along with acting as a guide. She also shows escapism as her vlogs are often just about her daily life in which teens can almost feel as if they are living her life rather than their own which may act as a from of relief for seem teens who may feel stressed as she also has quite a perky yet relaxed/laid-back tone. Entertainment is also displayed as her challenge videos are usually quite engaging and interesting to watch as the audience likely to want to know how it ends/who wins. There is also personal identity as teenagers who watch her videos may be able to relate to the lifestyle that was presented on her vlogs (even if that wasn't so true in real life) such as the Primark Hauls which is a place that teens are likely to shop at due to the affordable prices. Finally, personal relationships is also applicable as in her vlogs Zoella almost makes it seem as thought she is talking to a friend making it seem more personal especially as the audience is looking into her life as if they are there with her. This ought to have made the connection between them strong particularly as her audience has now grown up with her only making the bond stronger.

4)
Applying Stuart Hall's Reception theory the preferred reading of Zoella is that she is acting as a role model for teenagers as she advises them and helps to make them feel as though they are not alone. She is able to strongly reach out to her audience and can encourage them to do beneficial things such as when she made her book which encouraged a lot of reading from teens.

The oppositional reading however is that the things that she herself is advising not to do is what she is practising herself. This was displayed when she spoke about social media really having a large impact how teens view themselves and yet she is encouraging her platform on social media which in turn will end up in her audience also going to social media to see her contact. Additionally, her whole image seems like a fake persona that she herself has created in order to attract the largest possible audience that use platforms like YouTube and Instagram - teens.

5)
Zoella has been criticised for many things due to her actions in previous years and even now one of which was for filming whilst she was driving in 2014. In 2017 she was also selling 12-door advent calendars which were being sold for £50 even though the contents could have been bought for about £20, due to this she was criticised for her calendars being both 'over-priced' and 'poor quality'. Also in 2017, some people looked through Zoella's old social media posts from 2009-2012 where she mocked gay people and 'chavs' she then issued an apology claiming she didn't mean to offend anyone. Generally, vloggers have also been under fire as they are now advertising products that may not even work or that they haven't even tried themselves just for the money that the brand for that product will give them which in turn only ends up misleading young people. Zoella has also been criticised for making looking feminine and pretty which makes her seem like a poor role model as she is almost pressuring young girls. Finally, she has been criticised for using a 'ghost writer' for her novel, 'Girl Online' which really drives away from her image as a role model to young people.

Representation:
1)
In my opinion, although Zoella has really encouraged women to know that they can be successful and has advised young girls I don't think that she is a positive role model for young women. Zoella has displayed blatant hypocrisy on multiple occasions as she says that young women shouldn't focus on their appearance and yet that is what her whole channel is based on. Additionally, Zoella has lied and cheated her audiences for example with her novel 'Girl Online' and her 12 door calendar. Some of the products used in her videos also seem as though they have only been advertised due to the company paying her which means that she is having  a negative influence as she is encouraging her young viewers to buy the products.

2)
The representations of women by Zoella are both positive and negative representation. A positive representation is that she has shown that women can make a business on their own from scratch without the help of a man enforcing independence and ability. In 2015 Zoella was named Most Inspirational Woman of the Decade also suggesting and empowering other women who need the success of another woman as a sort of support for their rise to success.  However, she also provides a negative representation as it could be argued that in order for her to have become successful she had to do something that was more focused on her appearance rather than her talents even being named the 34th Sexiest Woman in the world by FHM magazine.

3)
The representation of celebrity by Zoella has really changed from the traditional music or TV stars as she has shown that even by being a YouTube celebrity you can gain the same amount of publicity and maybe even more. She has made celebrities seem more down to earth and much more relatable to us which is almost more appealing to audiences now. Despite this, I still believe that self-made YouTube celebrities are on equal level (possibly less) in terms of both authenticity and positivity.

4)
I believe that the Zoe Sugg's whole character of Zoella is merely a fake depiction of herself in order to attract the target audience which uses the platforms that she put her content out on. Due to this, despite her age she makes herself look younger than she actually is along with speaking in a different manner that you would expect more from teens. This constructed persona does succeed in selling products but it does make us question who the real Zoe Sugg actually is and if we will ever see past this persona.

5)
It could completely be the case that Zoella turns back into Zoe Sugg once the camera turns off returning to her normal life. Her role as 'Zoella' almost seems like a job rather than her herself meaning that in reality she does act more like someone of her age rather than trying to be a teenager.

Things to change in Coursework

Allow the music to continue playing even when Kanye walks in and say what's that smell. Accepted.
Re-film all scenes that are in front of the yellow sign, hand wash and bench to make it look more professional. Accepted.
Make it shorter. Accepted.
Music change?? Joseph Joestar's Theme Overdrive OST  Rejected.
Film a scene of Kanye actually catching the body spray as a extreme close up. Accepted.
Pack shot of feet moving out of focus with focus on the body spray in front. Accepted.
Make dancing scenes much faster with more cuts and camera movement to make it more interesting. Accepted.

Feedback:
Dancing shots need movement + pace to editing.

Skip to 2:00 ~ Dancing reference

Add a voiceover, one voice saying Fragrare and then whole cast saying 'Let your fragrance dance'.
Add hashtag
More professional text for the title and slogan
Film in front of the mirror put it at an angle to avoid camera showing up in the mirror
Completely clean up the ending
Work on volume for both speech and music
Get Lemmy to send a recording of him saying, 'No, my bus!' then edit it in when he misses it.

Kim Kardashian Hollywood CSP Case Study

Language:

1)
The objective when playing the Kim Kardashian: Hollywood game is to work your way up the celebrity scale from Z-List to A-List. There will be a number of opportunities to gain fans, date famous celebrities and get attention in order to get closer to the higher end of the A-List.

2)
An A-List celebrity is determined by your ranking on the Top Stars List in Hollywood. This list is then split into six different positions, Unlisted being the lowest possible rank and A-List being the highest possible rank.

3)
You can download the Kim Kardashian: Hollywood game by searching for it on either the App Store (Apple) or the Google Play Store (Android) and then selecting the download option.

4)
The narrative of Kim Kardashian: Hollywood is to interact with a range of different fictional and real characters and around many of the world's most prestige places around the world and famous locations. There are also collectables and missions that will allow you to develop the status of the customisable characters. The game is mainly set in the United States.

5)
In Kim Kardashian: Hollywood you play as the avatar that you create in other words yourself. You have the option to customise your character in any way you like to make the avatar look exactly like you or completely different as the power is in the players hands. Other characters that do appear are NPC's which are essentially all characters that aren't you meaning the celebrities,

Audience:
1)
The intended audience for the Kim Kardashian Hollywood game is probably for about 14-32 year old females due to the fact that it did specify in its description that it was not suitable for those who are not of age to have social media. Despite this, it is quite known to both the public and most likely the game itself that people below the age required use social media meaning that they still expect younger people to play it. Therefore, all though they publicly intended it to be aimed at this age bracket the actual age bracket is likely to start from at least 10 years old. 

2)
The audience pleasures provided by the game involve Relationships as you will be able to relate with your character as it is supposed to be a depiction of yourself along with being able to have a relationship with Kim Kardashian and her friends through the game. There is also Diversion as you are escaping into a completely different celebrity lifestyle with wealth and success which is probably completely different to your lifestyle. The levels and missions will also make you want to keep playing the game as you will be completely absorbed into the world instead of your own world. 

3)
The game is so addictive for audiences as it is constantly giving them a way to interact and feel involved with celebrities that they may like giving them more reason to play it. Additionally, the passing of the levels as you progress through the game will result in a greater amount of accomplishment you'll feel once you've completed the level. Finally, the fact that you can speed up timed tasks by being interactive in the game will cause the player to do other tasks in order to speed up the process.

4)
James Liu thinks that Kim Kardashian: Hollywood is so successful because of the overall aesthetic design of the game partnered with the features and brands involved in the game. It also caters to a very specific type of gamers with it being a mobile game rather than on a gaming console.

5)
James Liu suggested that the reason why players keep coming back to the game is because players get notifications that will act as reminders to return to the game. This ensures that they won't forget about it and will also urge them to keep playing the game. 

Representation:
1)
The representation of women that can be found in Kim Kardashian: Hollywood is that the only way for them to be successful is for them to focus on modelling, dating and their appearance. This is emphasised by the fact that in order your way up to being an A-List celebrity you constantly have to charm men in order to use their fame to make you successful. Doing modelling is also able to increase your popularity along with your appearance/clothing decisions. In the advert for the game the dress being worn by the avatar was quite revealing almost suggesting that the game is objectifying women.

2)
In the game when creating your avatar there are a variety of different skin colours and hair types which is really involving for people of all different kinds of races and ethnicities. This range can also allow you to actually make the avatar look just like you rather than for it to look like a completely different person. Additionally, in the game there aren't just heterosexual couples but also homosexual couples as well which is a great addition to the game to allow more people to feel involved and represented in the industry. 

3)
The game reinforces stereotypes that women aren't able to do things without the assistance of a man as flirting and charming them acts as a way to boost your popularity. The stereotype of women having to look good is also reinforced in the game as what exactly you choose to wear can also have an impact on your popularity. The stereotype of only white women with blonde hair and blue eyes being the only people represented in the beauty industry has also been subverted as you can choose what skin colour you are. Finally, the stereotype of women not being able to be successful at all has been subverted as if you choose a female avatar you can end up working your way up to become a successful celebrity.

4)
Regarding modern perceptions and how to get famous, the game suggests that you don't even need to have a particular talent in order to become famous. Simply by having a family member that is famous can easily make you famous as well along with publicity for something that doesn't involve anything special either. This suggests that now you don't have to do much in order to become famous now whereas before you actually became famous for something that could set you apart from other people.

5)
Someone might criticise the Kim Kardashian: Hollywood as it almost discredits celebrities that have actually worked exceedingly hard to become who they are today using their own talent and effort. Kim Kardashian: Hollywood makes light of this as it is suggesting that just by flirting, dressing nice and attending parties you can be famous. This suggests that you don't have to do much to become a celebrity which isn't the case at all however now it seems that some celebrities are simply 'famous for being famous'.

Industries:
1)
Kim Kardashian: Hollywood is free to download on either the Google Play Store or the App Store however there are in-app purchases. You aren't required to pay the in-app purchases to play the game but there are a lot of benefits that come with it if you do decide to pay for it.

2)
The game makes money through the in-app purchases that the players make in order to have access to these benefits that can allow for easier playing.

3)
The subscriptions available to Kim Kardashian: Hollywood include the Bronze, Silver and Gold subscriptions. The Bronze subscription is about £4.99, the Silver subscription is about £19.99 and the Gold subscription is about £49.99. The more money you pay for the subscription the more benefits you will be given access to.

4)
Kim Kardashian: Hollywood was marketed in a way that made the audience feel as though Kim Kardashian was just a normal friend in their every day life. This was successfully delivered in the official TV advert where it was all filmed from our point of view to first of all make it seem as though we are experiencing this first hand. This is then supported by the video call that is appeared to take place with the audience and Kim Kardashian emphasising the friendship between you.

5)
Kim Kardashian: Hollywood used Media convergence by referencing and promoting the game on social media and on the TV show Keeping Up with the Kardashians in order to make audiences much more aware of the game.

Lara Croft Go CSP Case Study

Language:
1)
Lara Croft was the first featuring female character to ever be a protagonist on a computer game which was Tomb Raider during the year 1996 on the Eidos Playstation.

2)
The creation of the Tomb Raider Games was influenced by the classic film Indiana Jones while the character of Lara Croft herself was influenced by the daughter of a Lord who later became a famous archaeologist and was called Lara Croft. These aspects eventually helped to put together the game involving the aim to complete missions through the varying settings of tombs and jungles.

3)
Despite first featuring in a video game the franchise has grown immensely from when it first launched as it has now had a film remake of the game in recent years staring Angelina Jolie even appearing on magazine covers even more so than any supermodel. There have also been merchandise, comic-books and spin-offs featuring Lara Croft emphasising just how much of an impact she has on the gaming community.

4)
You can play Lara Croft Go on both Android and Apple devices by downloading it from either the App Store or the Google Play Store.

5)
Lara Croft Go is a turn-based puzzle centred game involving both action and adventure. These aspects are displayed when the player has to make calculated moves in order to avoid enemies or traps which may end up killing you.

6)
Lara Croft Go uses narrative to act as a form of diversion as the player will be focused on discovering relics which will only make the player more determined to finish the game. Exploring the ruins of an ancient civilisation while fighting enemies also provide visceral pleasure as the player probably hasn't experienced this in real life. This will cause them to feel excitement towards the game and the constant tension throughout the game as they're playing it.

7)
In Lara Croft Go there are trees, vines, cliffs, caves and rocks. All of these easily allow the audience to interpret that it is some kind of jungle setting and some may be able to tell that it is in fact the Amazon Jungle. This can help the audience to know that there could be a lot of enemies mostly in the form of animals as that is their natural habitat making them aware of these aspects of the game.

8)
In the game Lara Croft Go, Lara Croft comes across quite a lot of enemies such as Lizards, Snakes and Spiders while the main villain is the Queen of Venom.

9)
The setting for Lara Croft Go is the Amazon Jungle mainly inside the caves and at cliffs in order for the player to feel some thrill when playing the game. This is quite different from the far away island locations in the previous Tomb Raider games. This makes it seem much more adventurous and exciting for the player.

10)
Over the last 20 years Lara Croft has become a more respectable and influential character in the gaming community leading the example that having a female heroine can be done well. Lara Croft was able to inspire many people encouraging many females to take control. When Lara Croft was first created she was heavily sexualised with a body that did not fit realistic human proportions and clothes that certainly did not fit her mission of finding relics these are some of the reasons why her character was antagonised. As the game continued to adapt her figure became much less sexualised and believable with clothing that was actually appropriate to her mission.

Representation:
1)
In video games, women are usually represented as having overly sexualised bodies with only little clothing. being either the love interest or support of the main character. It is also suggested that in order to have a successful female protagonist they must still display typical male stereotypes. 

2)

The character of Lara Croft reinforces stereotypes of females in the media as her features were extremely exaggerated in the first versions of the game. She was also scantily clad which does suggest that they were really aiming the game towards male audiences rather than female audiences. She also displays features that would be 'ideal' to a mean making her an attractive and desirable game character. 

3)

The character of Lara Croft also subverts female stereotypes in the media as although she is an empowering female heroine in order to do so she must display male stereotypes. This suggests that in order to have a powerful female character they must still be identified with the stereotypes of a man. Lara Croft was able to have such an impact on the gaming industry as she really gave women in the gaming community a sense of belief that they too could be influential and do what they wanted.

4)

Some people believe that the video games industry is sexist and needs to change due to the rise of 'Gamer Gate' which started discrimination against females in the gaming community. The fact that death threats were being made to females in the industry and community definitely means that something has to be rectified in order for not only men but females to be equal in the community. 

5)

I think that when Lara Croft was first created she was merely an objectified woman but over the years I believe that she has changed into an empowering feminist icon. To the creators she may have been objectified (in the early stages) but to especially the females in the gaming community she must have been an idol who really gave them hope. Now this has thoroughly been carried on to the Lara Croft now, showing not only the change of Lara Croft but part of the change in the gaming community and industry as well. 

Industries:

1)
PEGI stands for Pan European Game Information.

2)

PEGI is a European video game rating system whose job is to help consumers make informed decisions when purchasing video games or apps through the use of age recommendations and content descriptors. This is especially useful for parents with children who want a certain game as they can easily tell the contents of the game and whether or not it is suitable for their child to play.

3)
The original Tomb Raider games were created by the British gaming company Core Design which was then bought by Eidos Interactive which was then bought by Square Enix. This makes Square Enix the creator of Lara Croft Go.

4)
Lara Croft Go was the result of a combination between the popular Tomb Raider game franchise and the Hitman Go mobile game. By using Tomb Raider they were already given a well known character that was instantly recognisable for consumers and by mixing it with the successful puzzle based aspect of Hitman Go they were able to create a successful plan for success.

5)
In the Lara Croft/Tomb Raider franchise along with the video games there have also been movie adaptions, comic books, spin offs, advertising campaigns and merchandise all based on the original Tomb Raider game.

Audience:
1)
An audience may enjoy playing Lara Croft Go due to all the nostalgia that the character of Lara Croft brings to players who may have played the original Tomb Raider games. Additionally, the visceral pleasure that the audience will feel during engaging bits of the game are sure to provide some thrill/excitement for them.

2)
An audience may play Lara Croft Go when they are waiting for something or just relaxing so in places such as: a bus stop; a train; a bus; a train station; in bed; on the sofa. These are places where the audience may feel bored and so in order to keep themselves occupied they may decide to play the game that can be opened quickly as it is a mobile app and doesn't require you to play a long game so you can leave it where you left it off.

3)
Square Enix decided to design Lara Croft as fully animated using her design in the first Tomb Raider games as a reference for her completely animated design in Lara Croft Go. These animated features were able to polish off the game and make it look much more appealing.

4)
Of Blumler and Katz's Uses and Gratifications theory I believe that both Diversion and Personal Relationships have been incorporated. For Diversion, there is a completely different location that we may not have seen in real life before along with enemies and puzzles we wouldn't have the chance to encounter in real life. For Personal Relationships, the fact that Lara Croft is in it will make players of the previous Tomb Raider games almost feel as though they are well acquainted with her already which will in turn almost further develop the relationship he they have with Lara Croft.

5)
The target audience for Lara Croft Go is probably for ages 10-30 as this can not only engage the minds of young people but also for older people who may be on their way to work and might want to play the game. Additionally, loyal players of Tomb Raider who may be older are quite likely to still play Lara Croft God despite their age in order to feel the nostalgia they may have felt when they first played the game.

A Brief History of Videogames

1)
The first video games were rather basic as they were lacking in colour, interactivity and communication as shown with Pong. Although they may have been fun it might have been very easy to get tired/bored of the games as there was only one thing you can do without having different modes.

2)
Over time, video games have completely changed from only having monochrome/bichrome games and being singleplayer to offering games with a huge range of colours along with multiplayer & team player games. Additionally, games used to only involve one mode that you can play on but now you can play with time trials or any other setting as seen in games such as Fruit Ninja. The graphics of games have also greatly improved from being pixelated to now looking more realistic and film like.

3)
I think that the most successful video games require you to think logically in order to level up or to go further into the narrative that may have been set up for the sake of the game. These are the games that makes players more invested and more willing to continue playing for the Personal Relationships they have built with the characters but also for the Visceral Pleasure after winning a level or completing a quest. People naturally like to win things as it makes them feel successful and accomplished which is what videogames can constantly offer for the player.

4)
People have criticised video games for being to violent which only causes a rise in crime that is committed in real life as people are replicating these actions. Others think that videogames are addictive and due to this addictive nature can lead to people becoming NEETs and in even worse cases can result in excessive gambling which can in turn ruin their lives. Additionally, it is said that this can distract students from their school work as they are too busy playing games to revise and do their homework. Some also worry that some do not leave their homes as they are gaming at all times.



1)
There are more than 200 million Fortnite players worldwide most of which are likely to be children.

2)
The reason why Fortnite is so popular is not only because it is free but also as it is fun, silly and humorous which is exactly what appeals to young children. Additionally, the cartoon-like graphics and ridiculous costumes and items make it seem more interactive for kids as they can provide the characters with these costumes making it appeal even more to the popular. Finally, the viral dances involved in Fortnite make it fun to watch and play as one can even replicate the dances done themselves. With all these aspects it is not surprising that Fortnite would be so popular.

3)
Some people may criticise Fortnite for not monitoring chats that may be occurring between players as due to the fact that it is known that mainly young people use Fortnite they are targets for scammers as they offer the in game currency, V-Bucks in exchange for the credit card numbers of their parents. Additionally, some children ado actually play a lot more than they actually should which can not only lead to addiction but can affect the development of their eyes from looking at such a bright screen for hours straight.

4)
Some criticisms that have been made to video games is that young people are becoming addicted along with becoming influenced by the violence from the games.

Statement of Intent Feedback and Learner Response

1)
WWW:
Addresses the key concepts of media, overall concept matches the brief and the target audience is addressed. Well organised and generally uses media language frequently. Bullet points work well.

EBI:
Media language lacks depth for top level and camera shots lack detail of what it's trying to communicate. Needs a bit more on representation and stereotyping. Remove unnecessary words to bring down word count and explain how you will use music to create meanings/atmosphere.

2)
I don't believe that I will need to change my narrative as it meets the brief well and is able to meet the target audience through a hobby that is associated with the target audience. I do think that changing a few of the camera shots to make it seem a lot more interesting and engaging for the audience.

3)
I can improve the use of media terminology by going into more depth and further explaining the effect of utilising the terminology. This can be done by involving who proposed the theory and what it entails.

4)
I will address the key concept of representation in my next draft by reducing the amount of words I use in the other sections in order to delve deeper into representation for higher marks.

5)
I think that the target audience would enjoy my advert because it involves dancing which is something a lot of young people do whether they're good at it or not. By seeing someone who is good at dancing they will wish to be like him and seeing someone who's not as good may allow others to relate to him.

Mise-en-Scene Planning

Costume:
Lemmy - Grey Hoodie and Ripped Jeans
Kanye - Black Jumper and Light Brown Trousers
Hilda - Red Sweater and Black Leggings
Ariba - Jogging Bottoms and Brown Shirt
Jadesola Atiko - White Top and Trousers.
All - Trainers

This fact that all the characters in the advert will be wearing trainers suggests a more active and younger atmosphere so audiences can easily tell the age range of the characters. Additionally, the ripped jeans Lemmy will be wearing will give a more urban and younger vibe which is sure to inform the audience that he is a teenager.

Lighting:
The lighting inside and outside the flat will be relatively light but also with a hint of darkness as it will be in the morning. This will then change when the lighting becomes brighter in the dance studio location.

Actors:
Lemuel Martin - Main Character
Kanye Francis - Secondary Character
Hilda Lindsay - Side Character
Ariba Ali - Side Character
Jadesola Atiko - Side Character

Coursework: Preliminary Exercise

Statement of Intent:

I plan to create an advert for Fragrare. I will do slow-paced with a mixture of both non-diegetic and diegetic sound including character speech along with background music. I will use a range of different camera angles in order to add to the tension as the character is rushing to his class.

I will subvert and reinforce stereotypes of young people as the character will be apologetic for being late to lesson but will then expose that he made up an excuse to get out of trouble. This reinforces stereotypes of young people lying and not being able to take the blame but subverts stereotypes of young people not caring as he still tried to get to class on time.

Script:

Character 1___ begins to walk then sees that no one's around so they look at their phone and see that it's 8:52

1___: Wait, what??

Background Music begins to play (possibly BTS Run or E ve...) and then the character begins running to lesson in a hurry.

When the character arrives the door is open so the character knocks lightly on the door.

Teacher uses a stern voice and questions student.

Teacher: 1____ Why are you so late?

Character 1___ move your sight to the right or left corner to make it seem as though you're thinking of an excuse.

1___: Sorry sir, my Mum wasn't feeling well so I had to take her to the Doctor's. I'm really sorry.

Teacher raises eyebrows as if to doubt the student. Be thoughtful.

Teacher: Hm...go take your seat.

1___ discreetly rolls eyes as they go to their seat and begin unpacking their equipment then say line as if it's long.

1___: Yeeeees, sir...

Swipe your hand against your forehead as if to show a sense of relief as you mutter your line.

1___: Phew...

2___ appear to be a very intelligent student who completely doubts character 1___'s excuse.

2___: (whispers) Had to take your Mum to the doctors (scoff) yeah, right. Why were you REALLY late??

Character 1___ whispers back to character 2___ trying to make her quieter so as to not be found out.

1___: (whispers) Shhhh. I had to take a shower isn't it.

First sigh then say line in a normal speaking voice so that everyone can hear you but not too loud so as your shouting.

2___: (sigh then say lines in a louder voice) Should've used Fragrare...

Everyone in class looks at both of the characters while character 1___  is about to sit down.

1___: Huh??

Pack shot comes in with bottle spray on a white background with a voice over which repeats the line, "should've used Fragrare...".

Casting:

1___: Kanye Francis

Teacher: Mr Halsey

2___: Jadesola Atiko

Location:

DFO7 Media classrom
Playground, specifically in front of the Main Hall (F Block) to D block.
Staircase in D Block and corridor on first floor of D block.

Current Plan

Television Advert Idea 1 – Daily Life

• Close Door then run down the stairs begin walking out of flat followed by a bus going past and then proceeding to run after the bus but then tripping on untied shoes. Begin dancing at chosen location (not going well) then stop include heavy breathing. Friend of main character enters and says something along the lines of ‘Yoooo, what’s that smell?’ D: Main Character then hides his sweat stains and says, ‘No need to emphasise the fact you didn’t shower today.’

•  Rewind past all previous scenes to an added scene of the main character then using the body spray and everything that previously failed being perfect. E.g shoe laces tied and catches the bus. Then start dancing really well then friend come in and says ‘Wow, what’s that smell’ with a pleased look on their face. Main character replies with ‘What do you think?’ while wafting the smell of the body spray in the direction of the friend. Friend rolls eyes and replies with ‘Whatever’ and then they both laugh and start dancing.

•  Character can then throw a bottle at his friend and say ‘2 for the price of 1, thought you needed it.'

Fragrare

Let your fragrance dance

Fix You~ Song

Happy~ Song

Ladbroke Grove~ Song for when they start dancing




Fragrare Script

TV Advert Planning and Statement of Intent

My chosen body spray brand is Fragrare which is in fact a self-created brand for the sake of my TV advert. The name Fragrare means sweet smell and is the Latin origin for the word Fragrance. The narrative of my advert is about a boy who is getting ready to leave his home for his dance session with his friend. Unfortunately, nothing seems to be going his way and to top it off when he's dancing while he's waiting for his friend to arrive he has large sweat stains with a particularly foul odour. In order to start the day over he uses the Fragrare body spray and everything starts to go his way along with his friend even complimenting his smell. 

I plan to meet the brief by including 2 male actors that fit within the 14-18 age bracket for the advert along with using a flat, park and pathway to fit the (minimum) two location requirement. The slogan for my advert is 'Let your fragrance dance' which corresponds to the main idea of the advert accompanied by the call to action which will be included in the diegetic sound exclaiming the body spray had an offer of 2 for the price of 1. The non-diegetic sound will be the music playing in the background at the start and after the rewind. The diegetic sound will include character speech and the music played while they are dancing. This advert will use a range of different camera shots including long shots, medium shots and medium close ups. In my advert the actors will be quite good at dancing and as dancing is something that many seek to learn they will be desirable especially to the 14-18 year old age bracket that will be watching. My setting will subvert stereotypes as it shows that it's not the place that makes a person and wealth has no power over your talent. 


Potential Songs:
Fix You
Happy
Ladbroke Grove (Dancing Scenes)

Actors:
Lemuel Martin
Kanye Francis
Hilda Lindsay
Ariba Ali
Jadesola Atiko
(All Directed by Script created by Jadesola Atiko.)

Camera operated by Abayomi Atiko directed by the script created by Jadesola Atiko.

Bullet Point Remake:

• My body spray for my advert is Fragrare.
• Boy getting ready to leave home for dance sessions with friend and nothing seems to go his way.
• In order to start the day over he uses Fragrare and everything starts to go his way.

• 2 male actors fitting within the 14-18 age bracket
• Settings will be flat, park and pathway
• Slogan: 'Let your fragrance dance'
• Call to action as diegetic sound claiming it has a 2 for 1 offer.
• Non-diegetic sound will be music in the background throughout
• Character speech and speaker music as diegetic sound
• Establishing Shot of bus going by
• Long Shot when character is getting ready

Summer Project: Coursework Planning

Research: Lifestyle TV Adverts

1)

Nike: Nothing Beats a Londoner

Narrative:

The story of this advert begins with the man at the start whose friend was supposed to meet him but now wants the man to cycle to his location instead. As he complains about cycling it is then followed by a number of people comparing their struggles with one another suggesting what they have to do is much harder than the previous person that said something

Audience:

This advert suggests that people that use this product or brand are hardworking and go to the very extreme being the toughest of the tough. It also suggests that mainly athletic people use the product rather than less active people.

Representation:

In this advert young people are represented as being strong and capable of doing many difficult tasks. Though some may look intimidating they aren't represented as being violent apart from the person who had to 'fight' in order to play basketball in which he meant in a game.

Publix: Graduation

Narrative:

The story of this advert tells about the life of a young boy and his parents who watched him from day 1 to his graduation day. It begins with the picture that his Dad took of him when he was young which he is know holding in his hand at the graduation. Throughout the years his parents always told the boy that he could do it even when he failed they still encouraged him and it was with that support that he was able to graduate from University, his Dad looking at the picture and remembering those times.

Audience:

This advert suggests that people who use this product aim to see their kids off to a good future with the food that they provide ensuring they get the best food to encourage them.

Representations:

Young people have been represented in many different ways, when the boy was much younger he instantly listened to what his parents told him to do. When he appeared to be in his teenage years he started to become more defiant and questioning asking why he even had to do the work in the first place followed by him promptly failing his test with his parents having to come into school. After this he is seen listening to his Mum throughout and when he's much older he's happy to tell his Mum that he got into University.

Lynx
Narrative:
The story of this advert is that there are many guys who seem to question if they are 'manly enough' because of common stereotypes that are said. Due to this many guys feel insecure and pressured which is perfectly depicted in this advert.

Audience:
This advert suggests that the people who use this product are most likely to be young people that question themselves a lot and need the confirmation/recognition of someone else in order to feel confident about something.

Representation:
The representation of young people in this advert is that they are actually really self-conscious about themselves and what is actually considered to be 'alright' in today's society which is an accurate reflection of society.

Apple Beats 1 Radio

Background, Industries and the impact of the Internet

1)
Our music listening habits have changed immensely from the 1960s one aspect is the fact that we don't have to primarily rely on the radio for music, as a matter of fact hardly anyone listens to the radio anymore. Additionally, the main devices we use to listen to music are mobile phones which are not only portable but can be consumed at any time rather than live. The quality of audio we have now has also greatly improved and there is a much wider variety of music for different age groups.

2)
Apple Beats 1 Radio launched in 2015 as a free live streaming global radio station deemed to be 'always on'. It is wholly owned by Apple and is believed to work across genres but has a main focal point on rap and indie music.

3)
iTunes acts as a virtual record store and as an efficient digital library for all kinds of media (music, TV shows, movies etc) which allows user to personally own these different media. iTunes itself is pre-installed on all Apple devices but can also be downloaded for free on non-Apple devices not requiring a subscription fee. Apple Music however is about streaming in order to gain access to Apple Music's entire music selection you must first pay a fee which doesn't however mean that you own the music you listen to. Beats 1 Radio is an internet-based worldwide radio station.

4)
Apple was so keen to enter the online music world to compete with Spotify, Amazon Music, Deezer (and others) because they wanted to gain more control over the streaming market. As Apple is already a well known company with just as loyal and substantial customers through iTunes and their products Apple Beats 1 Radio was merely a method of keeping Apple customers away from their competitors.

5)
I think that Apple chose the three selected DJs for launch as they each have quite a lot of experience along with large fan bases that are likely to listen to Apple Beats because of them. Additionally, the fact that they are focused on different genres and areas of the world also makes for a unique and diverse launch. Finally, they each have a good reputation with their audiences which can also help to boost/improve the reputation of Apple.

6)
The use of DJs differs from Spotify, Amazon Music and other streaming services as Apple Beats 1 is more focused on the quality of the DJs as audiences can build Personal Relationships with them inn order to become emotionally invested in the Radio.

7)
The content of the Julie Adenuga show differs from Radio 1 as her show is much more casual, informal and unplanned making it seem more natural and similar to the conversations young people would normally have which is the target audience.

8)
Beats 1 Radio gives Apple the power to make or break new artists because Apple already has such a large number of consumers which are likely to listen to Beats 1 Radio. Beats 1 Radio therefore has a big platform that are going to listen to what the DJs with high reputations have to say but as a result of some artists having partnerships with Apple there will be more preference over them. Due to this, the artists that are partnered with Apple are more likely to have their music shared more than artist that aren't and have more things to say in order to promote those artists. I think that this is bad for the music industry because those that aren't partnered with Apple but still have good music won't have an opportunity to get their names out there compared to those who are partnered with Apple.

9)
From reading the BBC feature on the launch on Apple Beats 1 Radio I think that some industry experts thought it would be successful and others thought it would be unsuccessful. I believe that some thought it would e successful as Apple is already such a big company with lots of people that use their products which is likely to bring them into listening to Apple Beats 1 Radio as well. The reason why others thought it would be unsuccessful is because rather than targeting mainstream audiences Apple Beats 1 decided to target niche audiences instead which in turn excludes a large amount of possible consumers.

10)
Beats 1 could potentially become a threat to traditional media industries due to the fact that not only do they have a large number of customers but they also own devices which can be used to access the radio rather than going out to buy records. The fact that Beats 1 has such well known DJs means that listeners will not only listen to the music played but also to build a personal relationship with the DJs which may not be able to be developed by other radio stations causing them to lose listeners. Additionally, the only place that listeners will be buying music from is Apple which could pose as a problem for other online music retailers as people will no longer be buying their music. Beats 1 could also become a threat for radio stations that only play music such as 1Xtra and Kiss as they are all only focused on Music but with a company as big as Apple doing the same thing it wouldn't be surprising for all their listeners to start listening to Beats 1 instead.

Beats 1 may not pose as a threat to traditional media industries as the fact remains that they are only just starting out and although they may be exceptional at creating mobile devices who is to say they can produce a good enough radio station. This is due to the fact that Beats 1 is simply riding off the fame of Apple and if not for Apple no one might have even heard of Beats 1. Although, Apple is a well known company, radio stations that have been around for years are not going to be brought down buy a new radio station even if it is made by the likes of Apple. Apple may have money but they don't have the years of trust in their radio that other radio stations have. Radio stations that aren't focused on music and actually give information on the news will not be threatened by Beats 1 as they have other content besides music that audiences listen to the radio for.

Audience

1)
The target audience for Beats 1 and Julie Adenuga in particular are teenagers and young adults from ages 14-29 of both genders. The location of the audience would be the USA and mainly the UK as that is roughly where the 3 launch DJs were located. Julie Adenuga's audience could consist of people from BAME groups as she is associated with UK rap and grime which is quite commonly linked to these groups. The audience is also likely to be an Explorer as they are always looking for new things and are usually quite young in nature which is perfect for what Beats 1 is offering.


2)
People listen to Beats 1 because it is made by such a big company that is relatively known worldwide and so as a vast majority of people actually own Apple devices it's more convenient for them to listen to Beats 1. Additionally, the fact that some equally well known DJs are also working for Beats 1 is sure to interest a lot of people which will make them listen to Beats 1 especially for the popular artist that are partnered with Apple such as Taylor Swift herself. Another reason why people listen to Beat 1 is because it actually gives out information about emerging artists and new songs created by other artists keeping you updated with what's going on in the Music community. People can also identify with the DJs who aren't too formal which makes them feel distant but rather informal so much so that it feels as though you are having a casual conversation with them yourself allowing you to relate to them. Finally, Beats 1 also provides entertainment with the music being played and also with guest appearances that may be happening which allows audiences to escape into the world of those people rather than themselves. 

3)
The audience can actively interact with the Apple Beats 1 Radio via their Twitter account that allows audiences to make requests for songs. Along with this there is also a Mixtape segment where audiences can submit their own songs which they themselves have created which in turn supports the creativity of the audiences. Also, it is the audience that buys the music you hear rather than it being offered to them to listen to. Finally, it is audiences (prosumers) that can make playlists for other audiences (customers) which makes it more personalised and based on an actual opinion rather than songs that are made by artists partnered with Apple (producers). It could also be argued that the audience is slightly passive due to the fact that they are simply listening to what the DJs are playing as the DJs won't always follow up on requests made by the audience. Additionally, the Twitter account only has 565k so the likeliness of them actually listening to the requests is quite low.

4)
Apple Beats 1 is actually aimed at niche audiences despite the fact that it claims to cover all genres when the main focus for Beats 1 is Hip Hop and Rap. This greatly differs from Radio 1 which is made to suit mainstream audiences and follows up on being able to cover all genres like Apple Beats 1 claims to do. 

5)
Apple Beats 1 would have been popular with young people back in the 1960s as a free radio and could have rivalled Radio 1 but with such quality streaming services being available to young now I don't think that Beats 1 will become popular among anyone really. This is because although it is made by a company as big and well known as Apple the idea of radio itself is something that just isn't popular among young people anymore no matter what stance it takes I believe that radio will always have the same view of being outdated. Not only this but YouTube has also been around for such a longtime and has always been a streaming service that almost everyone uses worldwide compare to Apple who wants to have control of almost every area which isn't going to happen. Streaming services are the future of audio based media and not even a company like Apple can change this no matter how big they are.

End of Year 1: Learner Response

GCSE Media Studies Year 1: Learner Response

1)

I am relatively pleased with my End of Year 1 exam results.

2)

I am quite happy with the fact that I got a Grade 7 in the first paper but am a bit disappointed that my Grade was brought down by my second paper. Despite this, I thought it went very well and I am alright with what I got.

3)

I feel that my strongest topic areas from what we've studied so far are Magazines and Advertisements as I achieved relatively high marks on questions involving these topics. I feel that my weakest topic areas from what we've studied so far are select parts of TV such as the social and cultural aspects of it which is a question I struggled with quite a bit.

4)

In the next set of mock exams in November/December I will make sure to polish my exam techniques and work more on my timing which prevents me from writing the required amount of paragraphs I need for a higher grade. I will also make sure that I really look into social and cultural context in order to get a better understanding of what the question is actually asking me.

5)

The grade I hope to achieve in GCSE Media Studies this time next year is a Grade 8 to 9 considering the fact that I was able to get a Grade 7 in paper 1.

Radio 1 Launch Case Study CSP

Historical, Social and Cultural Context

1)
The Radio stations that were offered by the BBC before 1967 were: BBC Radio Home which then became Radio 4; BBC Third which then became Radio 3; BBC Radio Light which then became Radio 1 (pop music) and Radio 2 (easy listening music entertainment).

2)
The BBC realised that the content that their audiences were paying the license fee for wasn't actually appealing to everyone. Younger people found that there was not enough content for them which led to them looking to things such as pirate radio which did appeal to them. In order to counter this and prevent it from getting any bigger the BBC decided to reorganise and rename their channels. BBC Radio 1 offers continuous 'popular' while BBC Radio 2 provides for 'easy listening'. BBC Radio 3 offers classical music and cultural programming whereas BBC Radio offers news and non-musical content like quiz shows, readings, dramas and plays.

3)
Due to the changing attitudes of young people towards music and youth culture in the early 1960s pop music was becoming more relaxed meaning that the need for a new radio outlet was imperative for a less formal presentation style which the BBC could not offer. This is how pirate radio stations came about as they could produce shows for young people however it was also beyond the control of regulators. After Needle Time was introduced it meant that only 5 hours of music could be played per day though this restriction could not be imposed on them because the law was difficult to apply off shore which only made pirate radio more popular with young people than the BBC.

4)
Pirate radio stopped broadcasting in 1967 as the Marine Broadcasting offences Act officially outlawed pirate radio stations. The Government had closed the legal loopholes that allowed pirate radio stations to broadcast music past the Needle Time. 

5)
After pirate radio stations were closed down the 10-15 million British audiences they had didn't have a choice but to listen to BBC Radio 1 if they wanted to listen to pop music. Due to the fact that the pirate radio stations did close down BBC Radio 1 employed many of them which brought their loyal listeners along with them. Commercial radio wasn't out yet and so the BBC didn't have any competition either.

6)
Needle Time was introduced out of fear from the Government as they thought the amount of music being played on radios was going to lead to no one buying records anymore. Due to this, they decided to restrict the amount of music played by the BBC per day to 5 hours this was a huge problem for the BBC as they were already losing popularity to pirate radio stations. This new restriction made them lose even more popularity which was detrimental to the BBC. 

7)

BBC Radio 1 offered content that was actually tailored to younger audiences and what they wanted to hear which was very different to the previous BBC Radio stations which were more focused on the enjoyment of the older audiences.

8)
The first presenter for BBC Radio 1 was Tony Blackburn these new Radio 1 DJs caused upset at the traditional BBC as it completely went against the traditional conservative values that the BBC stood for.

9)
Upon listening to the excerpts from the Tony Blackburn's first 1967 I think that his way of speaking was quite informal and comical much like what you would expect from younger people at the time which may have in turn appealed to some young listeners.

10)
Tony Blackburn's radio show borrowed the informality that was more associated with pirate radios which was completely different to previous BBC Radio content.

Audience and Industry

1)
The target audience of BBC Radio 1 in 1967 was 15-29 years old. However, the people that actually listened to it were far older than what the BBC had initially anticipated. 

2)
BBC Radio 1 initially struggled to attract young listeners due to the fact that generally the DJs that were broadcasting were actually far older than the young people they wanted to attract. Additionally, the fact that the BBC was associated with its conservative values and having a majority of the content targeted at older people the idea of a radio station targeted at young people might have been seen as quite mediocre.

3)
In 1967 Radio 1 offered listeners: Information through the news summary and weather forecast that was given at the start of the broadcasts along with the end; Entertainment through the liveliness of the broadcasters and the pop music being played; Relationships after listening to the same broadcaster multiple times especially when they speak informally allows for listeners to build a greater connection with the broadcasters.

4)
The BBC is funded by the mandatory license fee that you are required to pay when owning a television in the 1960s it was about £4 but across the years it has now increased to a large amount of £154.50.

5)
Applying Stuart Hall's reception theory I believe that the preferred reading of BBC Radio 1 in 1967 was that the BBC was finally making an effort to provide content that actually appealed to those who were paying the license fee. Additionally, the fact the the BBC was now something that stretched out to a wider age group and catered to the needs of young people was quite a big improvement.

The oppositional reading of BBC Radio 1 in 1967 however was that although the BBC was trying to target young people it was still attracting older people and not exactly providing what younger people wanted to hear. 

TV: Class - Co-owner of A Lonely Heart Case Study CSP

Language and Close-Textual Analysis

1)

Narrative:

The Narrative of the first part of this episode, 'Co-owner of a Lonely Heart' begins with a recap of the activities that took place during the first episode. After this recap we are brought back to the current point in the story in which the shared heart between April and Corakinus seems to be having a greater impact than just hearing thoughts with even Corakinus's weapons materialising in April's hands. Later on, it appears as though the Shadow King's thoughts are taking over April completely although only for a short while as she is also gaining an immense amount of strength. We are also informed of a parent's evening in which no one really wants to attend apart from Charlie which was deemed as alien like behaviour by Tanya. Additionally, we learn that Charlie's box which was supposedly empty can in fact act as a weapon which seems as though it will be incredibly important to know for later on in the series. Not too long afterwards we are introduced to April's Dad who appears to be more important than previously anticipated. In the later parts of the episode the Shadow King takes over April once again and almost kills her Dad with Corakinus's weapon but he is able to get away before being harmed by her. We also discover that the reason for April's Mum being paralysed is April's Dad who supposedly almost killed them in a car accident. After Ram tries to comfort April he takes her home and then they have sex but they are caught in bed together by April's Mum who is disappointed in April and threatens Ram. Finally, April's Dad returns much to the surprise of April and her Mum. Upon returning he is once again attacked by April as Corakinus's thoughts are only having a greater impact on April. This sudden appearance seemed to be the final straw and so following this April went through a tear in space and time which she created in order to find Corakinus before he found her so she could get her heart back.

Characters:
The Characters that we see in the first part of the episode are April and Corakinus, in the little seen at the start we start to see that April's character is developing in a way that frightens even her. We also see that the heart is quite clearly posing as a problem for Corakinus as well as he is desperately trying to sever the bond between him and April. After this, we see the ensemble cast on the 'previously on' which gives us a simple reminder of what happened prior to this episode. Later on, we are introduced to April's Dad as we see that he makes an attempt to call her to which she ignored which increases the sense of mystery around him. We are also introduced to the New Headteacher who appears to for some reason have knowledge about everything including the background of Quill and Charlie. At this point of time it is too early to tell whether or not she is an ally or a foe as she has not yet threatened them but has offered to remove the Arn (race genetically created by the Rhodians in order to make the Quills into their slaves against their will) inside her head which could prove as a problem later on. Additionally, she also seems to know the situation surrounding the shared heart as she makes an excuse for April and Ram rather than questioning them which is far different from what a typical Headteacher would do. When Ram takes April home it seems as though their relationship with one another has greatly developed as they have sex with one another. This somewhat suggests that Ram is already over his girlfriend which makes us question if he really did love her as much as he said he did. Also, not too long before April had asked Charlie to the prom but was rejected and was easily able to get over him even though at first  it didn't seem like she would as it seemed more as though she was pretending to be alright. April's Mum however, catches both of them in bed together, this is then followed by a scene where April's Mum threatens Ram by saying, "Don't let the chair fool you." This shows that April's Mother is more than capable of protecting her daughter from harms way wheelchair or not.

Iconography:
At the beginning of the episode the costume and make-up is shown in the character of Corakinus and the Shadow Kin through their eyes, facial features and complete full body appearance. The amount of detail put into the costume and the make-up is quite clear to see as it works very well and would in fact horrify an audience if they were to see them in real life. Additionally, the use of props in the first scene is also quite great as the Corakinus's sword appears in April's hands and it actually resembles the appearance of Corakinus's skin. Later on in the episode when April punches her locker she hurts her hand but then CGI effects come in as we see some kind of blue healing take place. This just further emphasises the fact that April is changing and supposedly becoming more like Corakinus each second. There is also CGI used when April's eyes change colour which acts as a way for the audience to recognise the change in April's actions and emotions which are now closely resembling Corakinus. We also see the Cabinet of Souls and the bright little lights within it which are, according to Charlie, souls of people that have passed. Finally, the flower petals have some kind of special effect as whenever they are touched they bite their victim. This is not the only thing they are capable of as we see that they continue to multiply and they don't stop which means they have the potential to turn into a weapon of mass destruction.

Setting:
At the beginning, the episode takes place in the Shadow World, the location of which Corakinus and the Shadow Kin reside. There is then a transition to a different location which is April's bedroom in order to amplify the connection between the two. After the recap at the start, the setting is then changed to the classroom where April's thoughts become more similar to that of Corakinus's thoughts rather than her own. Once she has regained her sense of self she goes out to the hallway where she then punches a locker which is when the CGI blue healing effects appear. Ram stumbles upon April and helps her by taking her outside of the school so they can go to his car in order to take April home. It is when they are in the car that April's Dad appears and so the setting shifts to outside of the school where Corakinus's swords materialise in April's hand as she threatens her Father. Near the end of the episode April and Ram are in April's bedroom after he takes her home where they then have sex with one another. When they are caught the setting then moves on into the Kitchen instead where April's Mum warns Ram and gives them both a lecture.

2)
Todorov's theory of equilibrium does actually apply to the Co-owner of a Lonely Heart, the Equilibrium was the very beginning of the episode which was the opening scene between April and Corakinus reintroducing their shared heart. The Disruption is then the unexpected mention of April's Dad as we see that April rejects a call from him which causes enigmas to rise within the audience. Arguably, you could also say that the Disruption is the strengthening connection between April and Corakinus which is the reason for her being able to materialise Corakinus's blades after the anchor was placed on his heart. The Recognition is when April's Dad appears outside of Ram's car which is when we see that April is only becoming more similar to Corakinus as she even threatens to kill her Father. It could also be said that the Recognition was when April began to devalue the efforts of those who went to fight in the war which were things more likely to have been said by Corakinus than her. The last possible Recognition could have been when April's eyes began to turn orange which is the exact same colour as Corakinus's eyes showing the differences between disappearing as they are now becoming more alike. The Reparation is the scene in April's Garden where everyone gathers after April almost kills her Father again after he arrived at her home. Finally, the New Equilibrium is when April creates a rip in time and space allowing her to jump through this newly created tear in space and time in order to defeat Corakinus before he can find her.

3)
Propp's character theory does apply to the Class, although you could say that many different characters fulfil more than one role as most of them have had lots of character development throughout. The role of the Hero/ine can be fufilled by 4 different characters at this point one of the possible candidates for this character type is April. The reason why April could be a possible hero is because she is the only one who has the ability to actually find Corakinus as she shares a heart with him which also makes her his lifeline. Additionally, she even tried to pierce through her own heart in order to threaten Corakinus into leaving Earth which was an excellent display of her bravery making her perfect for the role of a Heroine. Another character that could possibly be a Heroine is in fact Quill herself. This is because as she is trying to protect of whom she absolutely despises for putting an Arn in her head preventing her from doing otherwise she is also trying to defeat the Shadow King and save her people, the Quills. Another character that fulfils the character type is Charlie as not only is he a Prince but he is also taking on the role of protecting April from harms way after having her heart shared with Corakinus. One of the most remarkable things about Charlie is that despite the fact that he had the chance to kill Corakinus he didn't because he knew that April would die as well. This shows that Charlie has good sense of justice but is not blinded by revenge as although he wants to save his people he also doesn't want anyone to die. The final possible character that could be a Hero is Ram as in the first episode his girlfriend was killed right before his eyes and his leg was cut off but even despite all this he didn't run away but instead went ahead to attack the remaining Shadow Kin at the school. Ram was also proved to be a Hero when he made the split second decision to jump after April into the tear in space and time in order to make sure she wasn't alone even though he didn't really know what he was getting himself into. The only character that could be considered for the character type of the Princess is April as she needs to be protected from the Shadow Kin and Corakinus by the Hero/ine. The Villain character type is Corakinus as he is the one that challenges all of the Heroes/Heroines and poses as a threat to them as he is the enemy of humanity the other villains could also be the Shadow Kin as they follow what Corakinus says even if it is too harm one of the heroes/heroines. There are two possible donors, one of which is Quill as shown by the fact that her gun is capable of killing the shadows and she also gives her protection to Charlie. The other Donor is the New Headteacher who gives out information to the cast which at times is rather suspicious but at the same time rather helpful. The False Hero in Class is actually Ram as although he does do heroic things he doesn't get the same result as shown when he tried to attack Corakinus he instead loses his leg. The Dispatcher is Corakinus as it is the connection between him and April that led to her going through the tear in space and time in hopes to defeat him. The Helper is Tanya as despite the fact that she is young she is quite intelligent and so she will sometimes give advice to the Hero.

4)
There were a lot of enigma codes in the Co-owner of a Lonely Heart, one of them was what would happen to April and her Mum as April had just gone into the tear in time and space also, before April left she had stabbed her Mum with Corakinus's swords however rather than dying or bleeding she got the feeling back in her legs. Another enigma code is what exactly April's Dad to April and her Mum, Huw for them to completely reject him from their family. The other enigma code is how they'll be able to stop these blood sucking multiplying flowers that have appeared. An additional enigma code is what the ensemble cast will do now after everything that happened in this episode. The final enigma code is how Ram and April are going to get back to Earth after going through the tear. There aren't as many action codes as enigma codes in this episode but one of the action codes was the appearance of Corakinus's swords in April's hands from those points on we could tell that things were about to start getting a bit more exciting. Additionally, the making of the tear in space and time made for a good signal that there was going to be a big battle in the Shadow World. Another action code would be when the anchor was plunged on Corakinus's heart. The final action code was finding out the flowers could multiply and bite.

5)
The binary oppositions we see in the Co-owner of a Lonely Heart are: Light vs Dark; Weak vs Strong; Good vs Evil; Youth vs Old. These contrasts will act as an interesting factor that will keep audiences absorbed.

Representation:
1)
Male stereotypes in Class are both reinforced and subverted by Ram and Charlie. Ram reinforces male stereotypes as he sometimes comes off as aggressive with the way he acts, he plays football which is a stereotypical male sport and he acts like a hero which is what is expected of males. Charlie however subverts male stereotypes as not only is he quite timid and reserved but he is also gay which is not really expected of males. Despite this, Charlie also reinforces the stereotype of male dominance as he is a Prince which means he has/had control over his people. Female stereotypes are subverted and reinforced by the characters April, Tanya and Quill. April subverts female stereotypes as rather than being a Princess she is a Hero following Propp's character theory which isn't the typical role of a female. Tanya also subverts female stereotypes as she is academically advanced than everyone else including the males which is quite unorthodox for females as they are expected to be less intelligent than men. Quill reinforces and subverts female stereotypes. Quill reinforces gender stereotypes as the Arn in her head forces her to be under the complete control of Charlie which is similar to the stereotype of women having to listen to men.

2)
In Class older people are represented as being reliant on the younger people to do the majority of things. This is shown by the fact that when the Doctor appears in the first episode he and Quill talk and say things along the lines of having to leave it to the younger ones rather than to protect them by themselves. This subverts stereotypes as younger people are supposed to rely on older people to protect them not the other way round. Younger people however are represented as being brave and strong as shown by them fighting the Shadow Kin and Corakinus over the course of the series despite how dangerous and frightening it must be to do so. This reinforces stereotypes of young people having energy and strength in order to fight.

3)
Race and ethnicity in Class is represented as being quite diverse as shown by the vast number of characters being either white or from minority ethnic groups. The character of Tanya subverts black stereotypes as it is believed that black people are not very intelligent and are only suited for jobs that don't require much intelligence/in the entertainment industry. Charlie reinforces white sterotypes as he is a Prince which is typically imagined as being a white person.

4)
Sexuality in Class is given a modern representation which supports both heterosexuality and homosexuality. Class definitely reflects the current culture and society now as it shows the equality for the LGBTQ+ which although is sometimes not given it it certainly an improvement from what it was years ago.The fact that Class has evened decided to incorporate the LQBTQ+ community makes it an accurate reflection of the world which represents the BBC's message to inform, educate and entertain.

5)
Disability is represented as not being able to prevent you from living your life as shown by the character of Huw, April's Mum which further shows the strength and determination of homeless people. Disabled people are generally under-represented in the Media as it is seen as not being the norm and so the Media doesn't want to really show it to audiences as it is not the majority. The media wants to aim their products at people who resemble those in the shows and so they ignore the minority. Class tries to address this by using the character of Huw to show just how strong and capable disabled people are even with their disability showing that it doesn't make them any less of a person.

Audience:
1)
The viewing figures for Class when it was aired on BBC One after initially being shown on BBC Three was 0.28 million which is about 5.1% of the total television audience. I think that Class did badly due to the the fact that it was always shown at later times at which their audiences may be busy with work or sleeping. Another reason why I think that Class didn't do very well is because although it was a spin-off of Doctor Who it was more explicit included violence and profanity which isn't what Doctor Who shows making it aimed at a more niche audience. Additionally, although they did try to aim it more at young adult audiences by including more sexual scenes there's times when it's quite forced and just doesn't work.

2)
I think the psychographic groups that would be interested in Class are Explorers and Reformers. The reason why Explorers would like Class is because they are typically quite young which is the target audience for Class and they seek out a variety of things which is exactly what Class offers. The reason why Reformers would like Class is because it is an accurate reflection of race, ethnicity and sexuality which corresponds to a Reformer as they are intellectual individuals.

3)
Personal Identity: Audiences would be able to relate to the school aspect of Class as everyone has been to school so for older audiences it can give a sense of nostalgia for when they attended school. Additionally, the history lesson is also quite relatable as we have all been taught History at one point of our lives. Some could also relate with Charlie and Matteus who are both openly gay which may even encourage over homosexual people.

Personal Relationships: Audiences will care particularly for characters like April and Huw as they seem to have been in a serious car accident which has led to Huw not having any feeling in her legs which may be the same for others watching the show. Additionally, the relationship between Charlie and Matteus is quite empowering as they don't really care what others think which makes them seem quite strong.

Diversion: The Shadow Kin and the Shadow World both act as diversions as we wouldn't really be able to see them or the place in real life which can act as a distraction from real life.

Surveillance: Class gives information about the world by giving a true reflection of the races and ethnicities in the world now. Additionally, in the History Class they actually talked about a war which is also giving information about those who fought.

4)
Visceral Pleasure and Voyeuristic Pleasure can both be applied to this episode of Class, Co-owner of a Lonely Heart. The visceral pleasures we get are from when April stabs her Mum's legs with Corakinus's swords and also when she jumps into the tear in space and time. Along with these moments, there is also the time when April almost killed her Dad, these were all thrilling moments where we, the audience didn't know what was going to happen next The voyeuristic pleasure we get is the moment when April and Ram are caught which transitions to them being lectured by Huw in the Kitchen. We wouldn't normally be able to see this as it takes place in someone else's home which makes it a special scene.

Industries:
1)
The objective of BBC Three when it was launched was to provide innovative programmes and content for ages 16 to 34 years old.

2)
BBC Three went online only in February 2016 due to a £100 million budget cut across the BBC which is when the decision was proposed to convert BBC Three into an online only. Additionally, the fact that younger people whom were already the target audience were using things like Netflix this just made it a perfect opportunity to tailor BBC Three to their needs.

3)
Class educates by giving information about other subjects when in lessons; Class informs by giving an accurate reflection of race and ethnicity; Class entertains by providing exciting moments between the ensemble cast and the villains.

4)
The distribution of Class greatly contributed to the failure of Class as quite frequently the show would be aired at quite the random times and so it wasn't surprising that many actually missed the episodes. It is due to this that many may have gotten irritated with the irregular airing schedule which led to them just dropping the show completely.

5)
Trailers for Class were made but the reason why they may not have been very successful is because they mainly incorporated the Doctor who was only actually present for one video. I believe that after the audience found out that the Doctor would not be appearing in any further episodes they may have just dropped the series.

Comparison:
1)
Class has a greater variety of camera shots and transitions done in a steadier way as now there is more equipment that can help the camera movement more to make it smoother. The editing and colours in Class are miles better than Doctor Who as now there is so much advanced software.

2)
In terms of the Science-Fiction genre both An Unearthly Child and Co-owner of a Lonely Heart are both heavily focused on space. There are more visible differences however as An Unearthly Child is much more futuristic while Class is more current but includes more CGI effects.

3)
An Unearthly Child and Co-owner of a Lonely Heart both did a good job at meeting the BBC's remit for the time that they were released. This is because An Unearthly Child was released in a time where BAME groups were mostly rejected by society. Co-owner of a Lonely Heart also meets this as now there are many BAME backgrounds in London which is reflected by the diverse people in Class.

4)
In Doctor Who everyone is reflected as being mainly white rather than from a BAME group and of a middle class standing. In Class everyone is quite diverse but no one is discriminated because of it which reflects the somewhat equality we have in today's society.

5)
Both Class and Doctor Who share the same visceral and voyeuristic pleasures as they both provide a sense of thrill when the Doctor is in the TARDIS and when April's swords appear. For voyeuristic pleasures we are able to see Huw embarrassingly giving a lecture to April and Ram after finding them in bed together. A voyeuristic pleasure from Doctor Who is when we see Ms Wright and Mr Chesterton talking about Susan after school which is again a scene we wouldn't normally be able to see.