Introduction to Media: Index so Far

Introduction to the Subject and You
Key Concepts (LIAR) and Analysis of Film Poster
Introduction to Photoshop: Fruit bowl task
Denotation and Connotation - WaterAid
Denotation and Connotation - Heinz
Mise-en-scene
Blog feedback and learner response
Camera Shots Photo Storyboard (photos and captions)
A Reminder of Camera Shots
Minority Report Shot-by-Shot Analysis
Orange Shot-by-Shot Analysis
October Assessment – Feedback and Learner Response
Demographics and Psychographics - Photoshop audience profile (to be completed)
Reception theory – Harry Brown Trailer Analysis
Audience Effects Theory - Blue Planet Analysis
Industries - Ownership and Control
Audience and Industry - Impact of Internet Essay
Film Industry CSP Introduction - Film Poster Analysis
Audience Essay - Feedback and Learner Response

Audience Essay Feedback and Learner Response

WWW: WOW! This is an incredibly impressive essay – over 2,000 words! That is pushing towards A Level coursework-length, well done! This demonstrates why we need to aim for the very top grades (and beyond your target grade!) in Media. You’ve explored both sides of the argument in so much depth for all three industries and covered everything we’ve studied and more. What a brilliant way to end your first term in Media!

EBI: We always want to be making progress and there are definitely a few areas we can work on… one would be very minor but worth looking at. When structuring and presenting academic essays, try and avoid sub-headings (they are useful for planning but avoid them in the essay itself) and also make sure your text is left-aligned rather than centred. Once you’ve taken out the sub-headings, you need to use connectives and well-written topic sentences to weave the sections together. For example, when you move from the music industry to film/TV, you might write a topic sentence such as:

“Like the music industry, the film and television industries have been hugely disrupted by the internet.”

You may even want to play around with your structure so you look at the negatives first for film/TV (continuing the thread of the music industry) but then bring it back round to the positives.

Another aspect to your feedback is the importance of examples. Your BTS example for the music industry is brilliant but you really want a specific media example in every paragraph – e.g. a film franchise that demonstrates the lack of creativity in the industry, news stories that are worthless celebrity ‘clickbait’ etc. Actual examples will really strengthen your argument.

Your conclusion could be a bit sharper – it seems to add new ideas rather than sum up the arguments that have come before – see learner response suggestion below.

Finally, keep an eye on your written English (e.g. you have a few apostrophes that are incorrect in places.)

LR: See tasks on blog – but I would ignore task 5 (rewritten paragraph) and instead work on implementing the feedback above by taking out the subheadings, updating the topic sentences and adding examples where you can.

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What was the word count for your essay?

The word count for my essay was 2,356 words.

What was your strongest paragraph? Why do you think it was better than others?

I think that my strongest paragraph was my News Industry paragraph on changes of the internet. I think this because I was able to write quite a lengthy paragraph and was able to go into depth for each point. I believe it was better than the other paragraphs because I know a bit more about the News Industry as I have been informed about it from a young age.

What was your weakest paragraph? Why do you think it wasn't as good as others?

I think that my weakest paragraph was my conclusion. This is because I wasn't able to sum up everything I had said well enough into the paragraph and therefore it wasn't as good as I initially hoped it would be.

Film Poster Analysis: I, Daniel Blake

I, Daniel Blake Film Poster

Denotation:

In this film poster I can see an old man standing and raising his arm into the air wearing a hat, coat, shirt and trousers. On the wall behind him the words 'I, Daniel Blake' can be seen in quite messy writing as well as a review by The Guardian and the credits.

Connotation:

The use of the casual clothing that he is wearing causes the audience to be aware of the fact that he is no different to any of us and he is just an ordinary person. This also makes it clear to the audience that he's not overly wealthy and is instead like most of the people in society who aren't talked about despite the fact that their situation is becoming dire. Due to the fact that there is light in this poster we can see the silhouette of Daniel Blake on the wall behind him. Before a hero arrives we are usually only able to see their silhouette first, this could imply that Daniel Blake is a hero and he's going to save the day. The way he is standing and has his armed raised almost looks like a leader leading their allies to victory. This shows that he is powerful, strong and will most likely cause something that will have a lasting effect on many. Finally, the 'I, Daniel Blake' on the wall behind him looks similar to graffiti

Ownership and Control

1) Why did Facebook buy Instagram for $1bn in 2012?

Facebook bought Instagram in 2012 in order to decrease the chance of Instagram overtaking them in the near future. At the time it didn't seem like a good decision but now, it appears as 'genius'.  

2) What are the benefits for media companies of vertical integration?

The benefits for media companies of vertical integration are that they have complete control which also means that they make more money.

3) What are the benefits for media companies of horizontal integration?

The benefits for media companies of horizontal integration are that the risk of the company going out of business is lower due to having less rivals. They can also reach a wider audience and if one company does fail the rest of the company doesn't go down with it.

4) What is a subsidiary?

A subsidiary is a small company that is owned by a conglomerate that is made up of multiple subsidiaries. 

5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you).

3 Examples of media companies that have used synergy to maximise the profit from a brand are: Frozen, BigHit Entertainment and Kyoto Animation.

6) Read this BBC article on Disney buying 21st Century Fox. List 10 companies that are part of the Disney media empire.

10 companies that are apart of the Disney Media Empire are: Hulu, Marvel, Pixar, Dreamworks II, Disneyland Paris, The Muppets Studio, 

7) Why did Disney buy Fox - what are the benefits?

The reason why Disney bought Fox was because by owning Fox which is a company in the same chain of production means that Disney has the chance to make money at each stage of the production and have complete ownership over Fox.