Magazines and Advertising Assessment: Learner Response

Total = 21 = Grade 6

WWW:

Lots to credit here: you clearly know the CSP well but I'd say the best aspect of this assessment is your engagement with media debates on race and gender representations.

EBI:

The key area to improve is actually exam technique and how long you spend/how much you write for each question. E.g. you write almost as much for Q4 (2 marks) as Q3 (6 marks). Similarly, you need a little more in the final 12-mark question for the top level.

Q1: 1/1

Q2: 1/1

Q3: 3/8

Q4: 2/2

Q5: 6/6

Q6: 8/12

Magazine cover conventions include the: title of publication positioned in the top third; slogan which sums up the image of the magazine; central image which acts as the anchor of the cover; name check which gives readers an indication of the stars/celebrities who are featured in the magazine; cover line to advertise the content of the magazine. 

Reveal: 

• The price in the top third is bold and looks like a pound coin which connotes the cheapness of the product.
• Use of paparazzi shots rather than posed shots which make the reader feel as if they are seeing a different side to celebrities and this reinforces the dramatic cover lines.

Tatler:

• The use of words like ‘21 st century’ and ‘Millennial’ make the magazineseem modern and up-to-date as well as classy.
• The use of sans serif font for the cover lines, together with brackets (‘yes, really) gives the magazine cover a friendly, more informal tone,although words such as ‘Aristo’ and ‘Sloane’ are specific to the target audience demographic.

Attained full marks for question 5 so did not answer this LR question. 

In the OMO advert the constant use of 'bright' and 'white' is incredibly patronising as it treats female audiences as being on the same academic level of children who won't be able to understand the meaning of this in any way other than repetition. In the Galaxy Advert however, women are represented as being glamorous celebrities rather than housewives which in turn subverts that traditional stereotype. Despite this, CGI Audrey Hepburn is still being represented as the Damsel in Distress which again, reinforces stereotypes of women of the 1950s/60s. But, as we reach the half way point of the advert this stereotype is then subverted as Audrey Hepburn takes on the role of the heroine rather than the princess.