Statement of Intent Feedback and Learner Response

1)
WWW:
Addresses the key concepts of media, overall concept matches the brief and the target audience is addressed. Well organised and generally uses media language frequently. Bullet points work well.

EBI:
Media language lacks depth for top level and camera shots lack detail of what it's trying to communicate. Needs a bit more on representation and stereotyping. Remove unnecessary words to bring down word count and explain how you will use music to create meanings/atmosphere.

2)
I don't believe that I will need to change my narrative as it meets the brief well and is able to meet the target audience through a hobby that is associated with the target audience. I do think that changing a few of the camera shots to make it seem a lot more interesting and engaging for the audience.

3)
I can improve the use of media terminology by going into more depth and further explaining the effect of utilising the terminology. This can be done by involving who proposed the theory and what it entails.

4)
I will address the key concept of representation in my next draft by reducing the amount of words I use in the other sections in order to delve deeper into representation for higher marks.

5)
I think that the target audience would enjoy my advert because it involves dancing which is something a lot of young people do whether they're good at it or not. By seeing someone who is good at dancing they will wish to be like him and seeing someone who's not as good may allow others to relate to him.

Mise-en-Scene Planning

Costume:
Lemmy - Grey Hoodie and Ripped Jeans
Kanye - Black Jumper and Light Brown Trousers
Hilda - Red Sweater and Black Leggings
Ariba - Jogging Bottoms and Brown Shirt
Jadesola Atiko - White Top and Trousers.
All - Trainers

This fact that all the characters in the advert will be wearing trainers suggests a more active and younger atmosphere so audiences can easily tell the age range of the characters. Additionally, the ripped jeans Lemmy will be wearing will give a more urban and younger vibe which is sure to inform the audience that he is a teenager.

Lighting:
The lighting inside and outside the flat will be relatively light but also with a hint of darkness as it will be in the morning. This will then change when the lighting becomes brighter in the dance studio location.

Actors:
Lemuel Martin - Main Character
Kanye Francis - Secondary Character
Hilda Lindsay - Side Character
Ariba Ali - Side Character
Jadesola Atiko - Side Character