Music Video: Introduction

1)

The key conventions of a music video are: faced paced camerawork, editing and general movement from the actors; performance element or narrative; visual effects; intertextuality.

2)

Intertextuality is when one media text references another media text sometimes acting as soemthing to satisfy part of the audience that understands the reference. Intertextuality can be achieved through genre, conventions, mise-en-scene or specific cultural references.

3)

Music videos first became a major part of the music industry in 1980s which was around the time that MTV launched specifically as a platform for music video and thus became the first music channel on TV. Naturally, this attracted a lot of attention to music videos as a whole. 

4)

In 1981 MTV was launched in the 1980s and 1990s the production of music videos was on a much higher level with more innovative and creative ideas requiring much bigger budgets. This development is depicted in Michael Jackson's Thriller.##

5)

In the digital age music videos are watched and distributed via YouTube and peer to peer.