Doctor Who: An Unearthly Child Case Study CSP

Language and Close Textual Analysis:

1)

Narrative:
The Narrative of the first part of An Unearthly Child begins with Todorov's proposed theory of equilibrium. The equilibrium of this episode is when all the school children are going home after school and everything seems calm and normal as nothing out of the ordinary seems to be/has happening/happened. Not too long after this scene we are met with the disequilibrium which is realising that Susan's home supposedly does not exist. This is a variable of the world that does not fit and so this is what sparks the need to find out who exactly Susan is and where her home is. A little later on we see a use of flashbacks in order to see a bit more of Susan and what she's like. A while later we see a police box which is then discovered to be known as the TARDIS (Time and Relative Dimension in Space) and Susan's home. It is then found that the TARDIS is actually able to go anywhere in time and space and once Ian and Susan are notified of this the Doctor (Susan's grandfather) traps them inside the TARDIS. Despite Susan's attempts at negotiation to free her teachers the Doctor refuses and even ends up electrocuting Ian. We also get a hint as to what this narrative arc will be about as the Doctor says to Susan,"One day we will get back to our planet." Unexpectedly, the Doctor then begins to take the TARDIS to a different place which is not revealed in the episode. However. as the episode ends a shadow appears and is approaching the TARDIS although we cannot yet be certain of what kind of lifeform or even non-living bio is it is certain to be dangerous.

Characters:
The Characters who are seen to appear in first part of the episode are: Barbara Wright who we find out is a History teacher who teaches Susan and is in fact worried about Susan; Ian Chesterton who is a Science teacher who also teaches Susan and thinks that her knowledge of Science is amazing; Susan Foreman a 15 year old who almost seems as though she is from the past, it has even been said that, "She's a genius.". Later on in this episode we get the opportunity to see a few flashbacks which allows for some character development specifically for Susan. This is shown by the fact that in one flashback it looked as if the class was talking about money and Susan began to talk about the decimal system which did not yet seem to exist at the time she was in which caused some of her peers to giggle in the background. In another flashback they were talking about dimensions in which Ian had thought of an 'impossible question' as to which Susan responded with the existence of two other dimensions, space and time. As we discover that Susan's address supposedly doesn't exist the mystery behind Susan increases and suddenly the interest of the audience has been grabbed as well. Later on in the episode we are introduced to Doctor Who (Susan's grandfather) who appears to be quite patronising in nature towards all the characters he meets in this episode. For example when talking to Ian he refers to him as 'young man' and when talking to Susan he spoke to her as if she were a small child. This shows that the Doctor does not see anyone on the same level as him which makes it seem as though he is superior to everyone else being the oldest of them all. Despite this, Ian Chesterton does take on the role of the hero and does try to protect Barbara and Susan, even questioning the Doctor. Though his efforts prove futile as the Doctor electrocutes Ian as he attempts to find the button that will open the door of the TARDIS which shows Ian as a strong character for even trying to find a way to leave and the Doctor as somewhat of an anti-hero as the Doctor is supposed to be the hero but his actions strongly subvert this. Although Barbara did instigate the search for Susan's house as she was worried it seemed as though she stepped back and let Ian take charge instead of her. As Susan begs her Grandfather to allow them to stay in their current time it almost seemed as though she was throwing a tantrum like a child. This shows that although Susan may be travelling through space and time in the TARDIS along with having knowledge of many things it is important for us to remember that she is still only a child.

Iconography:
The beginning of the episode started off in a classroom as could be seen by the blackboard in the background which gives us as the audience a rough idea of the time period this was set in. It is in this setting that we meet Ian, Barbara and not too long afterwards Susan too. As we meet Susan we can see that her dress is that of a typical teenager in the 1960s which means that she is surprisingly still able to fit in despite being from a different time. Additionally, we also see the police and some kind of fog which suggests connotations of danger and mystery which may amplify the curiosity of the audience. After this, we are then taken to the TARDIS where the central controls are based right in the middle of it. Additionally, the interior of the TARDIS is completely made up of white colours and bright lighting which are all typical Sci-Fi conventions. As the TARDIS begins to take off the visual effects take on the appearance of white swirls of light which is a similar shape to galaxies which shows they are in fact moving through space and time. This is a reference to the rocket launch that was due to happen during that time as that was the period of the 1960s space race.

Setting:
The beginning of the episode takes place at a foggy junkyard which heightens the sense of mystery and danger within the scene. These factors are what will cause the audience to keep watching as they want to know what is so special about the location. The junkyard then transitions into Coal Hill School which is a location that seems to be important throughout all the Doctors' experiences. The school itself seems to look like a typical classroom of the time with there being a blackboard in the background. After this, the location once again changes to Ian Chesterton's car which is the means of transport they use to get to Susan Foreman's 'house'. During this journey we see more of the classroom incorporated in the flashbacks we see for more character development of Susan. Later on, we are then introduced to the TARDIS  in which there is so much high level technology an example of this is when the door close with just the press of a button and even the sound effect it made as this was done adds to the futuristic element of this. As the TARDIS was launching there was a hum in the background which is similar to the sound made by a charger when you are charging a device as it was going through space. The final location we saw in this episode was the Earth in what seemed to be caveman times which suggests that the TARDIS actually is capable of travelling through space and time.


2)


Todorov's theory of equilibrium does in fact apply to An Unearthly Child, in the beginning the Equilibrium is all the students at Coal Hill School going home after school which is the sense of calm that we feel at the start. The Disruption is  the fact that Susan Foreman's address supposedly does not exist according to Ms Wright. The Recognition is the Junkyard scene with Susan's Grandfather (the Doctor) where he seems to be preventing them from going inside the police box despite the fact that they could hear Susan's voice to which he questioned their sanity. The reparation is when Ms Wright and Mr Chesterton are able to force their way into the police box and see that Susan is safe. The New Equilibrium is then when Mr Chesterton and Ms Wright discover Susan's home which was actually the police box also known as the TARDIS which is the reason as to why Ms Wright was unable to find Susan's house the first time around.

3)

Propp's character theory does apply to An Unearthy though the roles do change later on in the episode. The Hero of An Unearthly Child is quite obviously Ian Chesterton as he tried to help Susan when he thought that there was a chance that she could be in danger as he found out that her address didn't exist. However, later on in the series we find that the hero is supposedly the Doctor but he is more of an anti-hero in the first episode as he was shown to be quite patronising and even refused to let the teachers go. The Princess in an Unearthly Child was Susan Foreman at the start, this is because Susan was the one who was initially thought to be in trouble and needing to be saved. This then becomes Barbara Wright's role when both her and Ian Chesterton are trapped in the TARDIS as she then becomes the one in need of saving. The Villain was actually The Doctor in this episode as he prevented the teachers from leaving the TARDIS and even went as far as to electrocute Ian Chesterton as he tried to find the button that would open the door. At the end of the episode this role is then given to the Shadow we see as it suggests connotation of danger and threat as it leaves on a cliffhanger.

4)

In An Unearthly Child the action codes we see include the appearance of the shadow this could hint at a future battle as it gives connotations of danger. Another action code we see in this episode is when the Doctor says 'One day we will get back to our planet' this could possibly suggest a fight to get back to their planet as it doesn't seem like it will be an easy feat. One of the enigma codes we see in this episode is the mystery behind who the Doctor really is and where he comes from. Additionally, the appearance of the Shadow makes us wonder what it is and whether or not it is friend or foe.

5)

The binary oppositions we see are: Light vs Dark; Good vs Evil; Youth vs Age; Hero vs Villain; Future vs Past. The constant contrast between these things will make for a more interesting series to see which one will prevail in the end.

Representations:

1)

One of the stereotypes of men reinforced in An Unearthly Child is the fact that they always take on the strong more powerful and important roles. This is shown by the fact that Ian Chesterton and the Doctor took on roles in Propp's character theory which were that of Hero and Villain which are the two main roles in a majority of stories. This in turn suggests that women can only ever take on the supporting roles rather than the main roles as only men who are strong can take the main parts. Another stereotype of men that is reinforced is that they are more intelligent than women this is shown by the fact that when the Doctor was talking to Ian and Barbara it almost seemed like he was only really talking to Ian. This shows that Barbara was not even able to follow the situation and that the Doctor did not want to spend his time explaining for her which also reinforces the stereotype of men being superior to women. One stereotype of men that is subverted in An Unearthly Child is the stereotype in the media of men being good looking and young. The fact that the Doctor seems to be a much older character clearly subverts this stereotype.

2)

The stereotype of girls reinforced in An Unearthly Child is that teenage girls like music and wearing dresses. This is shown by the fact that when we are first introduced to Susan Foreman she is seen dancing to music and wearing a dress which was quite typical for a teen of that time.The stereotype of women that is reinforced in An Unearthly Child is that they aren't intelligent. This is shown by the fact that when the Doctor was explaining about the TARDIS Barbara just remained silent rather than questioning him which almost makes it seem like she was unable to process what he was saying. The stereotype of girls that is subverted is that boys are superior to girls. This is shown by the fact that Ian Chesterton admitted to the fact that Susan knew more than him in his own lesson which is another way of him saying that Susan surpasses his own knowledge.

3)

A common stereotype of young people in the media is that they are strong, good looking and quite often take the lead throughout. They are also commonly presented as troublemakers, quite often being very immature or even dangerous. A common stereotype of old people in the media is that they are weak, wrinkly, fragile and more prone to illnesses which means they are in constant need of care or looking after. The stereotype of young people being immature is reinforced by the character of Susan Foreman, the Doctor's first companion. This is shown by the fact that when Susan said to her Grandfather that she wanted to stay in the time they were in she began to throw somewhat of a tantrum when he refused. This shows that despite having such an important role she is far too young and childish to properly carry out her duties. This has changed over the history of Doctor Who as we see the 13th Doctor, Jodie Whittaker who is much more mature and has a key role in the series. Additionally, the stereotype of older people is subverted by the first Doctor, Susan's Grandfather. This is shown by the fact that instead of him having to be looked after and protected it almost seems as though the characters need protection from him. His behaviour matches more closely with that of young people rather than old people.

4)

In Doctor Who the representation of race and ethnicity is completely lacking in BAME ethnic groups. This is shown by the fact that throughout the episode the only ethnicity shown is 100% white people. This almost makes it seem as though those from BAME backgrounds just don't exist at all. Additionally, in the episode there was actually a bit of racism from the Doctor as when he was talking about the Red Indians he said, 'savage minds were blown' which almost dehumanises them. This is not surprising as this was not long after Windrush had started and so getting used to these new BAME ethnic groups and for them to become more part of the community must have taken awhile. This has changed a lot over the years as now in the current Doctor Who the Doctor's companions consist of more BAME ethnic groups.

5)

In An Unearthly Child social class is represented as being made up of only Middle Class and educated people which is quite similar to the concept of the BBC. This is shown by the young people we see in Coal Hill School and the teachers Ms Wright and Mr Chesterton who are both quite intelligent. Education and knowledge in this episode is represented as being an integral part of life and being able to understand the series as shown during the explanation of the TARDIS.

Audience:

1)

The target audience for Doctor Who is mainly families between the ages of 12-40. This is because Doctor Who can sometimes contain frightening scenes that may not be suitable for younger people however, it is a show that the whole family can watch together rather than individually.

2)

The psychographic groups that I think will enjoy Doctor Who are Explorers are Mainstreamers. The reason why I think that Explorers would like Doctor Who is because they love new ideas, experiences, seeking out and discovering things which is the variety that Doctor Who will provide. This is because Doctor Who revolves around change as the Doctors are regenerated and they are constantly travelling through space and time which will give the Explorers new things to get entertainment from. The reason why I think that Mainstreamers would also enjoy Doctor Who is because it is a show that the whole family can watch together. Mainstreamers are all about the domestic and everyday choosing 'we' rather than 'me' which means that Doctor Who gives them an opportunity to be together as a family in order to watch it together.

3)

Personal Identity: Audiences would be able to relate to the school setting as the vast majority of us have attended school. Being able to see a familiar setting will make it seem closer to reality. Teenagers will be able to relate to Susan as she is a typical teenager and adults will be able to relate to the teachers as they are both working.

Personal Relationships: As we have gotten to see Ian Chesterton in An Unearthly Child the audience will get attached to him as he seems to be a kind character who genuinely cares about others. Due to this attachment when the TARDIS begins to launch we worry about his well being and whether or not he will be alright.

Diversion (Escapism): Being in the TARDIS takes us away from our normal lives as it is not everyday that you are in such a futuristic machine. Additionally, the whole idea of space and time travel isn't something we expect in everyday life especially with the excessive tension and threat we feel at the end of the episode due to the shadow cliffhanger.

Surveillance (Information/Facts): In this episode we learn about Science and Technology as we learn more about the TARDIS and space travel which can help to broaden the knowledge of audiences quite significantly.

4)

This episode provides information to a modern audience as it gives us knowledge of what it was like at that time in schools and so it in turn teaches modern audiences about History.

5)

The Visceral and Voyeuristic pleasures can be applied to An Unearthly Child. The reason as to why I think that Visceral pleasure can be applied is due to the fact that when the TARDIS began to take off it seemed like the camera was shaking and so the tension begins to rise as the audience wonders what will happen to the characters. Additionally, at the end the shadow appears and that could cause the audience to feel threatened as they are not yet aware of what exactly the shadow is capable of. The reason why I think that Voyeuristic pleasure can be applied to this is because when we saw Ian and Barbara talking it was almost like there was a hidden camera which was allowing us to see their conversation. The same thing happened in the TARDIS as we wouldn't normally be able to see this.

Industries:

1)

In 1963 there were only 3 TV channels and only one BBC channel. This means that during that time the number of programmes you could watch were limited which also means that if there was an interesting show everyone would watch it. Additionally, you could not record programmes and so if you wanted to watch something you would have to make sure you were home.

2)

Doctor Who is such an important franchise for the BBC because it is one of the most iconic franchises it has even being launched Worldwide. Doctor Who generates a huge income for the BBC and in 2014 a BBC Worldwide Report stated that both Sherlock and Doctor Who as the BBC's biggest exports over the past year.

3)

Doctor Who does meet the BBC mission statement as now it includes BAME ethnic groups which is a more accurate depiction of our society today. Additionally, the fact that Doctor Who mainly focuses on time travel it is able to inform audiences of things that may have happened in the past years in other words about History. Finally, with the action involved in Doctor Who it is able to successfully entertain their audiences.

4)

The BBC is funded by the license fee that you pay for owning a TV. This funding goes towards improving their channels in order to give the public the best quality information.

5)

Since 2017 the BBC has been regulated by OFCOM who oversee all media channels and have the power to take away licenses or heavily fine them if they do not follow their code of conduct. The watershed prevents violence, profanity and sexual content to appear on TV before 9PM.

Social and Historical Context:

1)

An Unearthly Child reflects the social and historical context of the 1960s as during this period there was the space race and so we see a small still image of space which could be referencing that. Additionally, Britain during the 1960's was a predominately white country and so at the time racist comments may have been nothing more than a joke which is completely different from now.

2)

I think that audiences of the 1960s would have felt excitement towards Science Fiction as this was during the period of the New Wave Science Fiction. This means that it was a completely different take on Science Fiction which means that the focus on it may have considerably increased and gotten a much more positive reaction.

Magazines and Advertising Assessment: Learner Response

Total = 21 = Grade 6

WWW:

Lots to credit here: you clearly know the CSP well but I'd say the best aspect of this assessment is your engagement with media debates on race and gender representations.

EBI:

The key area to improve is actually exam technique and how long you spend/how much you write for each question. E.g. you write almost as much for Q4 (2 marks) as Q3 (6 marks). Similarly, you need a little more in the final 12-mark question for the top level.

Q1: 1/1

Q2: 1/1

Q3: 3/8

Q4: 2/2

Q5: 6/6

Q6: 8/12

Magazine cover conventions include the: title of publication positioned in the top third; slogan which sums up the image of the magazine; central image which acts as the anchor of the cover; name check which gives readers an indication of the stars/celebrities who are featured in the magazine; cover line to advertise the content of the magazine. 

Reveal: 

• The price in the top third is bold and looks like a pound coin which connotes the cheapness of the product.
• Use of paparazzi shots rather than posed shots which make the reader feel as if they are seeing a different side to celebrities and this reinforces the dramatic cover lines.

Tatler:

• The use of words like ‘21 st century’ and ‘Millennial’ make the magazineseem modern and up-to-date as well as classy.
• The use of sans serif font for the cover lines, together with brackets (‘yes, really) gives the magazine cover a friendly, more informal tone,although words such as ‘Aristo’ and ‘Sloane’ are specific to the target audience demographic.

Attained full marks for question 5 so did not answer this LR question. 

In the OMO advert the constant use of 'bright' and 'white' is incredibly patronising as it treats female audiences as being on the same academic level of children who won't be able to understand the meaning of this in any way other than repetition. In the Galaxy Advert however, women are represented as being glamorous celebrities rather than housewives which in turn subverts that traditional stereotype. Despite this, CGI Audrey Hepburn is still being represented as the Damsel in Distress which again, reinforces stereotypes of women of the 1950s/60s. But, as we reach the half way point of the advert this stereotype is then subverted as Audrey Hepburn takes on the role of the heroine rather than the princess.

Introduction to Science-Fiction TV Drama

Class meets the conventions of a TV drama series by having what seems to be an antagonist and protagonist along with the ensemble cast. Additionally, there is action/conflict between the ensemble cast and the 'shadows' which adds to the tension and suspense of the trailer.

This trailer also involved several sub-genres including that of: high school involving typical teenagers and their lives; action as shown by the little clips we see with the 'shadows' which appear to be the current villain that they as the heroes will have to face; horror as shown by the screams and disbelief after the appearance of the 'shadows' as not much is known about them at this stage they can be seen as very dangerous.

The genre of futurism and space is also suggested clearly by the high tech weapons they possessed in order to win against the antagonists and the fact it was said that they would be fighting against 'space and time'. Due to this, I do think that this show is an example of a modern hybrid-genre show.

The character of the doctor appears at the point 1:15 of the trailer.

I think that the target audience for class is 15-30 year olds. This is due to to all the different range of genres within it which makes it suitable for a wider ranged age group.

Audrey Hepburn Galaxy Advert Case Study CSP

1)
Audrey Hepburn was a Hollywood star associated with Hollywood glamour and style during the 1950s-1960s she was also a fashion icon and a model. Unfortunately, she died in 1993 at the age of 63 years old.

2)
Galaxy selected Audrey Hepburn for this advert to create nostalgia amongst those who were familiar with the works she starred in as the scene when she was in the car was awfully similar to one of the films that she acted in, Roman Holiday in 1953. By using CGI to create an identical image of her Galaxy was able to use intertextuality in the advert.

3)
The connotations of Audrey Hepburn and celebrities in this advert is that Hollywood stars are expected to be heavily made up and have a typical hourglass figure. This is shown by the fact that Audrey Hepburn is quite obviously wearing lipstick which does make it seem as though she really cared about her appearance as well. This also shows that by having a celebrity eat a product people that like the celebrity will purchase the product as they believe that they should follow the celebrity's example.

4)
This advert was set in the 1950s to heighten the amount of nostalgia for in the advert for those more familiar with the time. This allows those who were living during that time period to reminisce and recall their own experiences and perhaps their first encounter of Audrey Hepburn on TV or in real life.

5)
Intertextuality is when two or more media texts relate to one another despite them being different things. An example of this is in X-Man Annual Vol 1 1998 the Hulk gained an armour that was based off of Dio's stand, a character from JoJo's Bizarre Adventure which came out in 1987. The point of this is to allow fans of JoJo to be able to understand the reference and hopefully show a positive reaction to this.

6)
The Audrey Hepburn film that is suggested in this advert was the 1953 film, Roman Holiday. In this film Audrey Hepburn was seen being driven to places by her very own 'chauffeur' just as can be seen in the Galaxy advert, hence the fact that they used a similar looking actor to the man in Roman Holiday. Overall, this advert was really just trying to create nostalgia amongst older audiences through the use of the props, specifically the car in which the producers of the Galaxy advert used quite a similar looking old fashioned car to the one featured in Roman Holiday. Additionally, the CGI Audrey Hepburn in this advert has a costume that quite closely resembles what the real Audrey Hepburn wore in Roman Holiday especially the scarf wrapped around her neck. Even the actors used for the CGI version of Audrey Hepburn and the 'chauffeur' look relatively similar to Audrey Hepburn and the man in Roman Holiday so this increases the effectiveness of it. The setting also simulates that of Roman Holiday which helps to better set the scene of the advert.

7)
In this advert the hero character type is the man who offers to take Audrey Hepburn to where she wants to go as before he showed up Audrey was in need of being rescued which is the role that he fulfilled. The princess character type was represented by the CGI Audrey Hepburn who was suggested to be the damsel in distress when the path of the bus was being blocked by the spilled apples delaying her from going to wherever it was she had to be. The villain of the advert was the person who spilled over the fruit that led to the bus stopping which caused the problem. The donor was the bus driver who had his hat taken in order to make the driver of the car Audrey Hepburn's 'official chauffeur'. A few of these however end up changing as the advert goes on as when Audrey puts the at on the man she becomes the heroine and the man becomes the helper who drives her to her final destination.

8)
This advert follows Todorov's equilibrium theory by being at a calm point as Audrey is on the bus and travelling to her destination. This however is disrupted when the fruit basket is spilled all over the road causing the bus to have to stop moving which delays Audrey from continuing her journey. At this point it is clear to see that the equilibrium has been ruined by this incident. However, as the problem makes itself clear the resolution arrives as a man who is driving his car offers to ride Audrey to where she wants to go. Audrey takes up this offer and decides to make the man her chauffeur which then becomes the new equilibrium after the disequilibrium.

9)
In this advert women have been represented as being the damsel in distress shown by the fact that the CGI Audrey Hepburn is almost like the princess waiting for her prince to come and save her. This strongly suggests that women are weak and quite oftenly need to rely on men to save them. On the other hand men have been represented as strong, reliable and capable of coming to the rescue. This however changes later on in the advert when Audrey Hepburn decides to put the bus driver's hat onto the man who offered to drive her to her destination. This puts Audrey in power rather than the man as it suggests that she is of higher importance than the man by turning him into her own personal chauffeur.

10)
This advert reinforces the stereotype of Italy being busy with all the marketplaces and the fact that the fruit basket fell over blocking the road. It also reinforces that things were quite different in the 1950s compared to now shown by the appearances of the vehicles and the dress of those in the advert. This also reinforces the stereotype of women being reliant upon men and not being able to do things without a man's help shown by the sudden appearance of a man to rescue Audrey Hepburn. This subtly reinforces the stereotype of women not being able to drive independently which is suggested by the fact that Audrey Hepburn took the bus and was then offered a ride which could have been easily solved if she could drive. However, the stereotype of women and men is subverted midway through the advert when gets out of the bus and turns the man offering her a ride into her very own chauffeur. This completely subverts typical stereotypes of women as it suggests that they are strong and able to take care of men who are supposedly less capable than men. This also subverts the stereotypes of men as it shows that men should listen to women and follow what they say which is the complete opposite of what the media may have been trying to say during that time.

Represent NHS Blood & Transplant Campaign CSP Case Study

1)
BAME stands for Black Asian and Minority Ethnic groups of people.

2)
There is a need for blood in the BAME community due to the fact that they are of Black or Asian heritage because of this they are more likely to be rare blood types. These rare blood types are essential in the treatment of patients with sickle cell disease and thalassaemia which mainly occur in those of Black and Asian heritage.

3)
This advert wants people from the BAME community to step up and donate blood so that they can help to save the lives of those who need immediate treatment. This advert is called Represent in order to make BAME groups feel as though by donating blood they are being able to represent themselves in better ways to society. This is trying to subvert the typical image/stereotype put on those ethnic minorities so that they can change the way that all of society sees them by doing something positive that completely goes against what others would expect of them.

4)
I think that the advert is called 'Represent' in order to represent the BAME community in the way that they want to be seen by doing the things that show who they are.

5)
I think that the producers have chosen to feature famous BAME celebrities in this advert as audiences are more likely to get themselves involved in the campaign if they see other famous celebrities also partaking in this as they would like to 'follow the example'. This could end up becoming a 'trend' in society and ensure that a large number of people will in fact donate blood for the campaign. This is because we trust celebrities and the things that they tell us and so by telling the audience/their fans that donating blood is a safe process and can help to save others will encourage them to donate blood much more willingly than before the making of this advert. Three well known people that appear in this advert are: record breaking Boxer, Nicola Adams; CEO and founder of MOBO, Kanya King; TV presenter and wheelchair basketball player, Ade Adepitan.

6)
I think that there is a slow paced shot long shot of empty chairs at the empty chairs in order to calm down the advert from the fast and constantly changing camera shots. I also think this allows the audience to bring their attention back to the main point of the advert and bring back the seriousness of this situation and how many people are dying due to the lack of people giving their blood. This could also be implying that audiences themselves need to step up and give blood immediately as it could be you in that situation. This creates/ignites a sense of regret and determination in audiences to do something to help those suffering and make a change as they have not been doing anything up till now.

7)
This advert matches the key conventions of a typical rap music video by the fact that it is filmed in a place that is more likely to be inhabited by those of the working class. Additionally, the constant changing of different people back to the person who is actually rapping is used quite frequently in this video. There are also a lot of low angled shots that are used to make the rapper and people in the advert look powerful and superior to audiences/intimidating. Lady Leshurr also uses a lot of eye contact with the camera throughout the video which compellingly amplifies the strength of the message she's trying to get across to audiences. This also feels as though she is right in front of us and makes it much easier to relate to her/what she is saying. Lady Leshurr also used gestures to match/emphasise what she was saying for example when she said the line, 'whether you decide to be a pilot and fly private' she used her arms to make it seem as though an aeroplane was flying straight through the clouds.

8)
This advert does subvert a lot of stereotypes one of which was suggested by the fact that now not only can females become scientists but also black females which implies that they are capable of doing jobs outside of the entertainment industry but also those which require degrees/masters from university. This advert also subverts the stereotypes of women being weak this is shown by the fact that Nicola Adams who features in this advert is presented in the boxing ring fighting her way forward. This suggests that not only men are strong but also women. This advert also subverts the stereotype of black males being violent and dangerous. This is shown by the featuring of Chuka Umanna, an MP who completely subverting the stereotype by showing that not only can black males become so important with education but can also play an important part in the decisions made for the country. This also subverts the stereotype of disabled people not being able to do things that an able person might be able to shown by the basketball player Ade Adepitan.

9)
Despite the positivity of this advert, it does however also reinforce stereotypes of the BAME community. One of the stereotypes it reinforces is that black people aren't capable of doing jobs that require degrees from university but are instead fit for the entertainment of others shown by the large number of singers displayed at the line, 'we are the tropical spirits of the island'. This also reinforces the stereotype of BAME groups living in estate buildings and at most being middle class. Additionally, the use of the line, 'we are the sounds of the streets' makes it seem like that's where the BAME community is based which is informal and also suggests that the BAME community are working class.

10)
At the start of this advert we see a long shot of Lady Leshurr with her back turned to the camera this can be seen as a way to compose herself before she begins to deliver what she's trying to say. Additionally, she is standing firmly which represents her strength and exactly how powerful the message she's trying to get across is. Then as she turns around she begins to use hand gestures to accompany her words as she's rapping to add more emphasis to what she was saying. 

OMO Advert CSP Case Study

This advert was produced during the 1950s, a time where women were seen as unintelligent and weak but also as only being good as a housewife which in some cases has been suggested as they can't even do that well.

 In most adverts women during the 1950s women were represented as not being able to do anything on their own without the help of a man as they were seen as lacking in intelligence and common sense. Women were also represented as only being useful as a housewife and having to serve the man in the house who works all day while the woman stays at home and looks after their child/ren, washes up or makes food which was supposedly what women loved to do.

 The fact that the heading message, "OMO makes whites bright!" is in a comic-like box instantly attracts the attention of the audiences and make it more likely for them to purchase the product. This could also suggest that OMO is almost like a superhero who's power is to make clothes cleaner than with any other washing powder and so those who enjoy reading comics may have been easily drawn into it.

 The fact that the model in this advert is wearing make-up despite the fact that she appears to have just done the laundry shown by the props used suggests that women's role in society is to not only clean and do their jobs as housewives but to also look good doing it and in general. Additionally, her facial expression suggests that she is quite surprised with the quality of OMO and in turn also gives the idea that she has never been able to get her washing this white without help from OMO showing that women need help in order to do a good job.

 A picture of the product is included at the bottom right of the advert in order for the audience to know exactly what to look for when they are purchasing it from the supermarket and they know what they are actually spending their money on. This can help audiences to decide whether or not it is worth their time and money to go and buy the product. 

The connotations of the colour white in this advert suggest ideas of cleanliness and pureness which is exactly what the OMO product is meant to bring about.  Additionally, the harmonious colour scheme strongly emphasises brightness to audiences which is what they want their clothes to reflect. The repetition of the words 'bright' and 'white' convincingly portray that the only way that you can get your clothes to be bright and white is by using OMO itself.

  In this advert, women have been represented as being housewives and Mother's who have to clean and enjoy doing so along with all other housework which is suggested by the central image. Women are also being represented as not very intelligent which is signified by the fact that OMO continuously and repetitively states the words 'bright' and 'white' which sounds like quite a patronising and simplistic tone. This also gives the idea that women can only understand things if they are being talked to like a child. The preferred reading of this advert is that OMO is an amazing high quality product that can get your clothes cleaner than they've ever been before and that it is a popular washing up powder especially among women.

 The oppositional reading of this advert is that OMO is treating women like children as they believe that they lack intelligence and that women should always look good no matter what they're doing. This could suggest that the role of women is to simply look good which can come off as quite offensive.

Magazine CSPs: Blog Feedback and Learner Response

WWW: Wow – two more absolutely superb pieces of work! The depth and detail you offer across both of these case studies is so impressive. You clearly show understanding of the two texts – particularly with regards to media language. Keep up the good work!

EBI: It’s difficult to fault this work – you’re offering the kind of detail and insight that will definitely open up the possibility of a top grade. A few suggestions: you don’t offer quite as much detail in terms of representation and social/cultural context. These are important areas that could certainly come up in the exam. Secondly, try and avoid the word ‘posh’ when writing about Tatler (unless you’re referring to the cover line!) ‘Upper class’ or ‘wealthy elite’ is more academic. Finally, you haven’t completed the grade 8/9 extension tasks for Reveal so that’s definitely an area to focus on. We are aiming for a grade 8/9 so make sure you do the extension tasks for each CSP! 

LR: Complete the grade 8/9 extension tasks for Reveal.

LR completed in edit of Reveal CSP Case Study.

Tatler is more focused on upper class members of society whereas Reveal is more focused on the working class members of society. Additionally, Tatler only ever uses studio shots when using images for the magazine and Reveal focuses on using Paparazzi shots. Finally, Tatler is more sophisticated and talks about different topics that would be discussed in the richer areas of Britain and Reveal is mainly about topics that would make celebrities look bad.