Summer Project: Coursework Planning

Research: Lifestyle TV Adverts

1)

Nike: Nothing Beats a Londoner

Narrative:

The story of this advert begins with the man at the start whose friend was supposed to meet him but now wants the man to cycle to his location instead. As he complains about cycling it is then followed by a number of people comparing their struggles with one another suggesting what they have to do is much harder than the previous person that said something

Audience:

This advert suggests that people that use this product or brand are hardworking and go to the very extreme being the toughest of the tough. It also suggests that mainly athletic people use the product rather than less active people.

Representation:

In this advert young people are represented as being strong and capable of doing many difficult tasks. Though some may look intimidating they aren't represented as being violent apart from the person who had to 'fight' in order to play basketball in which he meant in a game.

Publix: Graduation

Narrative:

The story of this advert tells about the life of a young boy and his parents who watched him from day 1 to his graduation day. It begins with the picture that his Dad took of him when he was young which he is know holding in his hand at the graduation. Throughout the years his parents always told the boy that he could do it even when he failed they still encouraged him and it was with that support that he was able to graduate from University, his Dad looking at the picture and remembering those times.

Audience:

This advert suggests that people who use this product aim to see their kids off to a good future with the food that they provide ensuring they get the best food to encourage them.

Representations:

Young people have been represented in many different ways, when the boy was much younger he instantly listened to what his parents told him to do. When he appeared to be in his teenage years he started to become more defiant and questioning asking why he even had to do the work in the first place followed by him promptly failing his test with his parents having to come into school. After this he is seen listening to his Mum throughout and when he's much older he's happy to tell his Mum that he got into University.

Lynx
Narrative:
The story of this advert is that there are many guys who seem to question if they are 'manly enough' because of common stereotypes that are said. Due to this many guys feel insecure and pressured which is perfectly depicted in this advert.

Audience:
This advert suggests that the people who use this product are most likely to be young people that question themselves a lot and need the confirmation/recognition of someone else in order to feel confident about something.

Representation:
The representation of young people in this advert is that they are actually really self-conscious about themselves and what is actually considered to be 'alright' in today's society which is an accurate reflection of society.