Newspapers: Daily Mirror CSP Case Study

Language:
1)
Masthead: The title block of the newspaper.
Incentive: Special offer or voucher.
Pug: Something to catch reader's eye.
Splash Head: The lead story. 
Slogan: Sums up ethos of newspaper.
Dateline: The date the newspaper was published.
Kicker: Story at top of paper to draw interest in context.
Byline: Gives the name of article writer.
Standfirst: Introductory paragraph usually in bold.

2)
A copy of the Daily Mirror costs £1.20.

3)
The main stories on the CSP edition of the Daily Mirror included a Coronation Street actor Michael Le Vell being arrested by the police over an argument.

4)
The choice of news story on the CSP front page is typical of a tabloid newspaper as it features soft news being more into the 'showbiz gossip' which is to be expected of a tabloid newspaper.

5)
On the Daily Mirror front page there is a much larger concentration of headlines and images than copy which is to attract readers who just want to get the news they're interested in immediately rather than having to look through the paper to find out something they want to know. 

Audience:
1)
The target audience for the Daily Mirror ranges from ages 35-65 year although it can even go beyond this.

2)
The Mirror front page story appeals to the Daily Mirror audience due to the fact that it is based on Michael Le Vell referred to as "Corrie's Kev" on the front page. Coronation Street is watched by an older audience and is more working class which perfectly corresponds to the demographics of the Daily Mirror readers. Due to this the likeliness of the Daily Mirror readers watching Coronation street is very high and so it will appeal greatly to them.

3)
Applying Blumler and Katz's Uses and Gratifications theory I believe that readers may enjoy the Daily Mirror due to the wide range of audience pleasures it provides. It gives Information as the newspaper (both online and on paper) provide the latest news that the audience wants to know in order to stay entertained which somewhat trails onto the audience pleasure of Entertainment. There is also Personal Identity as the Newspapers targets the certain area that it is based on and so it'll allow people to know what's happening in their area. Finally, you could argue that Personal Relationships is also a small factor in the Daily Mirror as it might involve someone from a show that the audience may watch and so they may feel as though they know them more due to seeing them in those shows.

4)
Print newspapers are generally read by older audiences as the newspaper industry has also transformed into a digital form of media mostly utilised by younger people. It is highly unlikely for any young person to pick up a newspaper even if it's free as they can easily read it on their mobile phones instead. Sometimes, the content of print newspapers can also be specifically aimed at older people with the topics covered which young people won't be very interested in therefore they won't read it.

5)
The 'Back from the Red' local election on the double page spread is constructed to appeal to Daily Mirror readers as the newspaper itself supports Labour. This is likely to mean that the readers are also Labour supporters and so seeing a photo of Theresa May with a somewhat laughable expression on her face ought to make the readers feel quite positively. Especially as not too far away from that image there is a smiling Jeremy Corbyn who appears to be more than happy with the results.

Representation:
1)
The Daily Mirror presents the Conservative Party and its MPs as being negative and unprofessional which is to be expected since the Daily Mirror is pro-labour meaning they'd most likely be against the Conservatives. This is shown by the fact that they mentioned the fact that in the article they mentioned the fact that a councillor was suspended last year for a racist tweet which makes them look significantly bad.

2)
The Daily Mirror represents the Labour Party and its MPs as with a positive outlook as Jeremy Corbyn was quite content with the results for the poll even stating that it was going to get even better. This strongly indicates the enthusiasm of the Labour party.

3)
Jeremy Corbyn is represented as being the ideal political leader due to the fact that he looks at things with positivity and hope for the future meaning that he will work hard for the future. Theresa May however is represented as being a mediocre political leader as the image of her was not at all flattering and they even said that she 'gloated'. A political leader that acts like this is not at all be wanted by the people.

4)
The Daily Mirror included a discussion about a Conservative councillor suspended for racism because it makes it seem as though the Conservatives condone of racism in their party which makes them look incredibly bad to their supporters and to other parties.

5)
The Daily Mirror represents celebrity and the royal family in different ways from the front cover. It represents celebrities as being negative as it decided to make the story about Michael Le Vell the main story along with a bad image of him as the main image in order to make it seem as though he was in a great amount of trouble despite the fact that he was let go. The royals however are represented in a good way as it was said that Meghan Markle's Dad would work her down the aisle along with a well taken picture of Meghan.

Industries:
1)
The Daily Mirror is owned by Reach PLC which is Britain's largest newspaper, magazine and digital publisher.

2)
The total average circulation has significantly fallen to 500,000 a day in 2019 compared to 3 million a day in the 1990s which suggests just how greatly the growth of the internet has impacted the newspaper industry.

3)
The newspaper industry has struggled in the last 20 years as in this time the internet has only become bigger and you could say that it is an integral part of everyday life. Even the idea of reading physical books is starting to be rejected with the introduction of E-Books and so when you can get news for free quickly and easily on your mobile phone or maybe even from social media it is no wonder that the newspaper industry has struggled.

4) (Old)
IPSO stands for The Independent Press Standards Organisation and they deal with any complaints made by the public while conducting their own research into the content of newspapers, magazines and the actions of journalists.

4) (New)
The Daily Mirror has reacted to this decline in print sales and the growth of the internet by becoming more of a multi-platform landscape so that it can still appeal to audiences who may still be interested. They also provide their newspaper for free which means they are more likely to get readers who will then view adverts they may have on their site which is where their revenue comes from. This means that although there may be a decline in print sales they can still make up for it due to the fact that companies will pay them to have their adverts on the site. Additionally, they are now able to put out their content on social media which ought to be more targeted at younger or older people depending specifically on the platform as social media like Facebook is now associated with older people. This means they can provide updates of news that will really interest their audience.

5)
Continuity: This links to both of the CSP editions as the topic of Harry and Meghan had been discussed in previous news prior to this and so this this is giving updates to the audience. Additionally, talk of the election and predictions would've been made before and so this adds on to what is happening now.

Immediacy: The election took place not quite too long after the Daily Mirror printed the newspaper suggesting that they provide the news quickly. Additionally, the incident with Michael Le Vell was reported on immediately after it took place emphasising the speed of the reporters.

Familiarity: The news about Meghan and the election must have already been known about and so seeing it again on these issues makes it familiar topics for the readers. Additionally, the people on the front cover ought to be people that the readers already know.

Predictability: As we've already seen this topic in previous news the fact that it has appeared on these front covers is not at all surprising to the readers as they've already anticipated it.

Elite nations and people: Meghan herself is a celebrity and in this front page on the verge of becoming a royal while Michael Le Vell is a well known actor from Coronation Street. Additionally, both Theresa May and Jeremy Corbyn were in positions of power also well known to the public making them all elite people. Finally, this is all based in England which is considered to be an elite nation.