Film Industry: Marvel Cinematic Universe
1)
There are 23 films in the Marvel Cinematic Universe (MCU).

2)
MCU films have made more than £13.7 billion at the time of publishing of the article.

3)
Marvel created the Avengers film while recovering from bankruptcy where they decided to make use of the characters they still owned to make the team that they are now.

4)
Phase Four of the Marvel Cinematic Universe will involve the release of Spider-Man: Far from Home, new films for other characters and possibly a solo sequel for Brie Larson's Captain Marvel.

5)
Doctor Strange will return for a sequel at 'some point in the future' with the main star being the actor Benedict Cumberbatch.

6)
Sony owns the rights to Spider-Man but the reason for the character now appearing in Marvel movies is because Marvel and Sony have agreed a partnership that allows Spider-Man to appear in MCU films despite Sony still having the rights to the character.

7)
20th Century Fox owns the rights to the Fantastic Four and X-Men.

8)
Disney has announced that they have several plans for new Marvel TV Series on their new streaming service Disney+.

Music Video Assessment

"Music videos are still important for artists to promote themselves to audiences."

How far do you agree with this statement?

In your answer you must consider: 

• Social, historical and cultural contexts of music videos 
• One Direction - History and Arctic Monkeys - I Bet You Look Good On The Dancefloor
• Technological change including the internet

[20 marks]

I disagree with this statement to a certain extent as although music videos are still important due to the growth of the internet there are many other ways that artists can promote themselves to audiences.

Music videos are able to easily communicate to us, the audience what exactly the artists themselves are trying to portray to the audience along with allowing the audience to get to know the artists. Music videos allow for a lot more interaction between the audiences and artists and can act as a way for the audience to really understand the type of people the artists are along with their music. This may not be able to be achieved through the mere listening of a song meaning that the pairing of both visuals and vocals can really allow the artists to sell themselves to potential fans thus promoting themselves more which is how groups such as One Direction were able to keep themselves as popular as they were when they were still together. Even with their final song, History they were able to get 368M views (as the time of writing) on YouTube emphasising just how effective music videos are.

Both the Arctic Monkeys and One Direction ended up making music videos despite having a reasonably high fanbase so in that sense it could be said that the main reason for music videos really isn't for promoting artists anymore as the purpose may have previously suggested. I believe that at this point the purpose for music videos is really to interact with their current audience and to ensure that they are satisfied with the musical content they are putting out. Ultimately with these music videos they still end up receiving lots of new fans and so from that you can still say that the promotion aspect of music videos is still there. However, the fact that music videos aren't normally shown on TV anymore as they once were is proof of this as now we're more likely to deliberately search for a specific music video rather than to get advertised a music video. Thus showing that music videos are for the current fans rather than the artists promoting themselves.

Despite how effective music videos have proven to be, it still remains a fact that they aren't actually necessary to promote a band as proven by the Arctic Monkeys. It wasn't even necessary for the Arctic Monkeys to go to the lengths of making a video as their fans had already used P2P file sharing to spread the word about them and in that sense it could be said that the need for music videos is not at all necessary and actually can be seen as a waste of funds. The Arctic Monkeys emphasise the fact that as long as you are able to make good music and have a good relationship with your audience you're able to become just as successful as artists who have made music videos. With the growth of the internet this is being enforced as now as an artist you can easily promote yourself using social media which almost everyone is on making it a perfect platform to reach your audience or people who may be interested in your music as well.

Additionally, with One Direction they do have quite popular music videos but it wasn't their music videos that gave them their fame it was actually the X Factor show itself. By going on an already popular show which ought to have been seen by millions in the country and maybe even elsewhere it was expected that they too were to become popular. Even though they weren't the actual winners, the fact that they were all young and could sing quite well made them a target of entertainment especially for teenage girls. By them going on the show they were able to promote themselves (even if how they acted was a false representation of themselves) to a great extent making them one of the most recognisable bands in (dare I say) the world when they were together.

Therefore, I think that although music videos are still important for artists to promote themselves to audiences there are a lot more ways to do this with the growth of the internet that can get you the same if not better results.

Arctic Monkeys - I Bet You Look Good On The Dancefloor: Case Study CSP

Impact of new/digital media on music industry

1)
At this point of time audiences typically watch music videos on platforms such as YouTube which is free to access for audiences.

2)
The growth of digital technology and YouTube has created greater opportunities for aspiring artists/artists that are starting out as they are able to easily grab the attention of audiences and companies/make a name for themselves by uploading themselves singing. However, with artists that are already in the industry it could be argued that the growth of these things has inadvertently led to a dramatic decrease in how much they get paid for their songs as for the most part the only people benefiting from this growth are the audiences.

3)
P2P can essentially be described as fans distributing artists music among themselves through predominantly illegal means. P2P caused such huge problems for the music industry as it meant that audiences were simply getting artists music free of charge meaning that they weren't getting paid and yet their work was there for anyone to listen to.

4)
I think that the internet has given audiences more power over who becomes successful in the music industry as now it seems that the key to gaining popularity is not only determined by whether or not you make good music but the relationship you have with your audience. An audience can make or break an artist and so by having a fanbase that supports you can become a hugely successful artist. However, having an audience with negative views on you will certainly hurt an artists career. In that sense audiences are a double edged sword.

5)
By hosting the concert in Fortnite it not only means that anyone can announce their own concert or make a music video it also means that there won't be any restrictions on the number of people that can attend because the venue doesn't have the capacity to seat everyone. This just means that artists have means to make more money that they deserve and aren't getting.

Industry
1)
The Arctic Monkeys first achieved success when their music was shared via P2P sites by their fans only allowing more people to listen to their music thus making their fanbase grow even larger.

2)
P2P file sharing was an unexpected aspect to the Arctic Monkeys' early success as it wasn't really their intention for their fans to simply upload their music for everyone to listen to and use at their disposal. Therefore, when they had just put their music on MySpace they most likely didn't expect to get the amount of recognition that they did.

3)
The rise of the Arctic Monkeys was undebatably more authentic than One Direction's formation and rise to fame. Arctic Monkeys decided to be a group without the input of anyone else because they were friends whereas One Direction was constructed simply for the purpose of Entertainment and Drama on X Factor and so even the way that we see them interact may also be false.

4)
Technological convergence has changed the music industry in the sense that audiences are able to access music all in one place conveniently and for free. Originally, music was listened to through both Radio and TV while the purchase of records was also quite common. In that regard it could be argued that technological convergence has negatively impacted the music industry as now it is more difficult for artists to make money for many reasons. Technological convergence has made it easier for people to download music illegally meaning that the artists don't make a profit whatsoever. Additionally, artists can make money from streaming platforms however the amount that they get is not much at all with the rate per stream being as low as it is.

5)
The internet has been both a positive and negative development for traditional record companies. It is easier for them to promote their artists and music along with any concerts they may have. At the same time if their audiences aren't really concerned with the profit of the artists or the company and are just interested in the music then it's likely that they won't actually buy anything to increase profit but rather find a way to get the same content but for free. This is a real issue for traditional record companies as without money it can be incredibly difficult to function. However, it has also acted as a positive development for traditional record as now they can save a lot of money advertising that can be used towards other purposes now. Along with this they are able to find new talent easier as well without having to personally go out and look for people to sign.

Audience
1)
The main Arctic Monkeys audience in terms of demographics is quite middle class, white and the location of the audience at the beginning would've been Sheffield which is where the band originates from but has started to change into a worldwide audience. The age of audiences is likely to be quite young around the early 20s to late 30s mark. As for psychographics they are more likely to be Mainstreamers although it is fair to say that they started out with an audience that had more Explorers and Reformers.

2)
In the music video there are quite a few audience pleasures one of which includes personal identity from the lyrics of the song which is essentially about going out to a club and getting drunk which their audience will be able to relate to. There is also a bit of personal relationship for their fans especially the ones who may have been involved in the P2P file sharing at the time which caused them to gain fame as they would then understand the line, "Don't believe the hype." Finally, there is diversion from the performance in the music video which has been made to look older but still acts as a form of entertainment.

3)
In the opening scene the main vocalist introduces the band and the song that they are about to sing which makes it resemble The Old Grey Whistle test and makes it seem like their first big song which their audience is likely to have watched. Additionally, the part where he says "don't believer the hype", will allow their fans to make the reference between the P2P file sharing via the Internet and MySpace. The video itself captures the experience of seeing the band live in a club in Sheffield which enhances the overall experience for the audience.

4)
Nostalgia is the act of reminiscing on positive old memories which is a key audience pleasure for the Arctic Monkeys music video as it is meant to imitate 1980s TV performance on programmes like 'Top of the Pops' or 'The Old Grey Whistle Test'. This means that audiences who may have watched these shows would be able to get the intertextuality in the music video. This can act as a way to involve their audience more as they will feel nostalgia from the fact that they used to watch the shows.

5)
Fans are positioned to respond to the video by continuing to carry out P2P file sharing to increase their fanbase but also to stream and enjoy the video itself for the entertainment and nostalgia in the video.

One Direction - History: Case Study CSP

Industry

1)

One Direction were formed in a way that was constructed by X-Factor and it could be argued that the way they have presented themselves and their relationship with one another is rather fake. This is reflected in the music video for History as right in the opening scene they are seen on the show together hugging each other despite the fact that they didn't even know each other at this point.

2)

Vertical integration is when a company owns or controls each stage of production to reduce cost and improve efficiencies.

3)

Horizontal integration is the process of company increasing production of goods or services at the same part of supply chain.

4)

Technological convergence has completely changed the way that audiences consume music videos. In previous times music videos would have been accessed on televisions but with the introduction of technical convergence on mobile phones even the showing of music videos on TV at all has declined only making mobile phones more and more vital for entertainment purposes. 

5)

As a manufactured band what they sing and wear can all be decided by their record company Syco Records which just emphasises the fact that they aren't really showing who they are. This is also indicated by the fact that even the music that they sing, when they release their music, the way they represent themselves and their relationships are all controlled by their record company.

Audience
1)
The main One Direction audience appears to mostly consist of teenage girls although as the band have grown their loyal fans have also grown up with them in a sense and so their audience can range from 11-20. Following demographics it is likely that socially their audience is more middle class and female.

2)
In the music video for History there are quite a few audience pleasures such as: Personal Identity since there are quite a few close up shots of crying fans from concert footage in which other fans will be able to relate to; Personal Relationship as in the old footage of One Direction they looked much younger than how they look in the actual music video and so fans will almost feel like they've watched them grow and are reminiscing on past memories; Diversion through the funny scenes in the music video also adding a bit of nostalgia.

3)
I believe that the very opening shot where One Direction are first put together on X Factor would appeal to fans, especially the ones that witnessed this live. This is down to the fact that it will really make them feel as they saw through the bands evolution if you will. Additionally, I think the close up of the fans crying at concerts would appeal to fans as they can see themselves in those people and strongly relate to the emotions felt by the fans in the footage. Finally, the shots from behind the scenes would also appeal to fans as they can feel a sense of nostalgia from maybe watching these scenes before and rejoicing at the relationship that the boys had (whether it was falsely constructed or not). This can also act as a diversion to whatever may be going on for fans in their day to day lives emphasising the relationship between the fans and the band itself.

4)
Nostalgia is looking back on positive memories from the past happily which is a key audience pleasure from the History music video as a majority of the video uses clips from their past. This is able to remind audiences of what they've been through and how far they've come.

5)
I think that the expected response of fans by producers is that they can be happy about the time they've experienced and enjoy with the band but now they're getting on with their lives, almost as if they're not as young as they used to be. Additionally, I think that they tried to represent that 1D are also grateful for the time that they've shared but now it's time for them and their fans to move on.

Music Video: Introduction

1)

The key conventions of a music video are: faced paced camerawork, editing and general movement from the actors; performance element or narrative; visual effects; intertextuality.

2)

Intertextuality is when one media text references another media text sometimes acting as soemthing to satisfy part of the audience that understands the reference. Intertextuality can be achieved through genre, conventions, mise-en-scene or specific cultural references.

3)

Music videos first became a major part of the music industry in 1980s which was around the time that MTV launched specifically as a platform for music video and thus became the first music channel on TV. Naturally, this attracted a lot of attention to music videos as a whole. 

4)

In 1981 MTV was launched in the 1980s and 1990s the production of music videos was on a much higher level with more innovative and creative ideas requiring much bigger budgets. This development is depicted in Michael Jackson's Thriller.##

5)

In the digital age music videos are watched and distributed via YouTube and peer to peer.

Newspapers: The Times CSP Case Study

Language

1)

The main story on the front cover of the Times CSP edition is about the MPs request for an investigation into the election test as Jeremy Corbyn fails. This would appeal to Times readers as the Times is very pro-Conservative and against Labour. Due to this seeing an article about Labour's failure Times readers may be quite thrilled with the outcome as they are Pro-Conservatives meaning they are expected to be against Labour.

2)
The main stories on the inside pages of the Times CSP edition (5 May 2018) are:
"Results show that voters want hard Brexit, ministers tell May"
"Comeback starts here says Cable after Lib Dem gains"
"Birmingham remains red despite scandals"
"Analysis"
"Corbyn blamed for loss of Jewish support"
"UKIP chef's positive spin: We're like the Black Death"

3)
On the Time's front page the balance between images, headlines and copy is highly concentrated with copy which heavily contrasts the majority of headlines and images that are in the Daily Mirror. This almost shows the difference in how the audiences have been educated as picture books are more associated with children which emphasises the fact that the Daily Mirror uses less advanced people who may not have been educated.

4)
Of Galtung and Ruge's News Values I believe that Elite nations and people, amplitude, immediacy and surprise can be applied to the front cover. The MPs, celebrities and England as a country are part of the Elite nations and people news value. The amplitude of Corbyn's failure for the election test is obviously quite a big thing for many people Labour supporter or not.

5)
A close analysis of the news stories in the Times CSP edition suggests that the Time's political beliefs are very Pro-Conservatives which is supported by more Upper Middle Class audience which is the target audience of the Times. In order to appropriately link the newspaper with the political beliefs even the extra content on the newspaper is aimed at a more older and Upper Middle Class audience which wouldn't really appeal to a working class audience.

Audience
1)
The main readership demographic for the Times newspaper is overwhelmingly ABC1 social class especially Middle Class and Upper Middle Class. Additionally. a majority of it is read by people over 65 with it being 37% of the readership. However, the Times is making an effort to aim at a younger audience and it is being relatively successful in doing so as 83% of the readership is made up of those whom are 35+. (Source: NRS)

2)
The Times front page stories appeal to the Times audience well as it seems as though they keep in mind their target audience and what they are interested in. The country house hotels is a perfect example of this as older people would find it to be something enjoyable that they can do even more so if they are Middle Class or Upper Middle Class. The story about Sir Paul McCartney would also appeal to their older audience as they must have known him from when the Beatles were at peak time which is part of Blumler and Katz's Uses and Gratifications Theory: Personal Relationships. As they are trying to aim at younger audiences the Kay Burley interview is a great choice as it shows a strong and confident woman which subverts a lot of female stereotypes which is what we expect from the media today.

3)
The election coverage might be enjoyable to Times readers because it emphasises Labour's defeat and to an audience that supports the Conservatives and is against Labour, that is a very positive thing for them. Additionally, the fact that they have very specifically selected the word 'inquest' almost makes it seem as though the Labour party or Jeremy Corbyn himself has committed a crime which isn't the case. However, to the Times readers they won't look very deeply into it and will simply rejoice in this negativity of the Labour party.

4)
Following Blumler and Katz's Uses and Gratifications theory, a reader might enjoy the Times due to the Surveillance it provides through the Information they receive from news about many different topics, in this case that would be: politics; local elections; Father of daughters; Kay Burley; Features; Recipes; BBQ.

5)
The fact that Times readers are over 55 years old which is actually reflected in the CSP edition. The main image is about Sir Paul McCartney from the Beatles which would've really appealed to the current over 55 year olds as they probably listened to the Beatles during their peak time. This however may not appeal to younger audiences as many may not be able to recognise them considering the significant change in music over the years. Additionally, the country houses would greatly appeal to those over 55 who are retired/pensioners and have time to go to places such as that.

Representation:
1)
On the front page of the Times newspaper the Labour party has been represented as failures and almost criminal-like. This is shown by the fact that there was the use of the word 'inquest' which makes it seem as though they've committed a crime which isn't actually the case but even so it creates a sense of negativity around the Labour party. The fact that they failed the election poll was also clearly stated to present them as being unsuccessful in the things they do which would sit well with their Pro-Conservatives audience.

2)
In the Times newspaper the Conservative party has been represented as being successful and optimistic while also being a bit disapproving at the same time. This is shown by the election test article in which they mentioned that the Conservatives were 'the main beneficiaries from the almost total collapse of Ukip'. The fact that the word 'beneficiaries' has been used here makes it seem like the Conservatives are trustworthy and respectable. However, it is made apparent that although the Times do support the Conservatives they don't actually support Theresa May. This is shown by how often Boris Johnson is mentioned and the fact that they've used such a joke-like photo of her which is almost embarrassing,

3)
In the Times gender stereotypes are both reinforced and subverted, with Kay Burley gender stereotypes are subverted as we see a strong female woman rather than a damsel in distress/scantily clad woman. Stereotypes are also reinforced as it almost seems as though the Times does not support Theresa May as she is a woman and would prefer Boris Johnson, a man as the leader. This suggests that they want a man in a position of dominance indicating that they don't see women fit for a role in power.

4)
The Times reinforce British Social and Cultural stereotypes through the use of the pug, kicker and sidebar stories emphasising the increase in healthy eating and in overall lifestyle in Britain. This also links to middle class life choices as people with the disposable income have more control and more chance to change their diet.

5)
The page are constructed to encourage the audience to take a negative view of the Labour party by not only making it the main story but using language to make the party itself seem more corrupted. The word 'inquest' is the perfect suggestion of this and paired with the word 'fails' simply makes them seem kind of useless.

Industries:
1)
The Times is owned by Rupert Murdoch who also owns The Sun and 24% of the market share in UK newspapers being worth $19 billion.

2)
In 2019 the Time's circulation was 376,000 which is actually a significant decrease compared to the amount they were selling back in the 1990s which was in fact about 800,000.

3)
The Times have reacted to the decline in print sales and the growth of the internet by not only creating a online version of their newspaper but also by creating a paywall so that their readers can subscribe and pay if they want to read the content.

4)
IPSO stands for the Independent Press Standards Organisation and was the replacement for the PCC (Press Complaints Commission). It is a voluntary regulator for British printed newspapers and magazines meaning that journalists can essentially publish whatever they want.

5)
Some people want stronger regulation of British newspapers as journalists can even say things that are false along with things with grammatical errors. Even when it comes to amending these mistakes it takes a few months and the correction usually comes in a small box not corresponding to the size of the original article. In order for these mistakes to not be made a stronger regulation will be needed.

December Paper 2 PPE: Learner Response

1)
Total = 67 = Grade 8

WWW:
Wow! This is phenomenal and shows we absolutely need to be aiming for those top levels. Your engagement with the questions and relevant media debates is just superb. Keep it up! 

EBI:
The challenge now is to break into the top level (17-20) in the 20-mark questions through depth of analysis, range of examples and the synoptic element in Q5. Do the Grade 9 extension work as revision too!

2)
On a scale of 1-10 I would say that I am currently on a 6. I did some revision and preparation for the exam but I feel as though I could have done a lot more.

3)
In Question 2 I could've made the point that both April and Susan both live in single adult households and being seen to challenge parental authority. There is also the point of Susan being a lone teenager in an adult world not being able to make decisions for herself unlike April. Finally, I could have mentioned the fact that they are 50 years apart and yet they still show some similarities with them being highly intelligent and dominant characters.

4)
For the 20 mark essays I think that I will have to aim to time myself better with each question in order to write one more paragraph for the three 20 markers to make up for any points that could help me to attain a higher mark. I also think that especially for they synoptic questions I should aim to talk about a lot more CSPs and go into more depth when relating it to the question. Planning could also help me to know exactly what I'm writing rather than thinking while I'm writing.

5)
For Question 5 I also could have talked about the Kim Kardashian and Galaxy advert CSPs emphasising the fact that traditional media is definitely what helps to make a celebrity.

Newspapers: Daily Mirror CSP Case Study

Language:
1)
Masthead: The title block of the newspaper.
Incentive: Special offer or voucher.
Pug: Something to catch reader's eye.
Splash Head: The lead story. 
Slogan: Sums up ethos of newspaper.
Dateline: The date the newspaper was published.
Kicker: Story at top of paper to draw interest in context.
Byline: Gives the name of article writer.
Standfirst: Introductory paragraph usually in bold.

2)
A copy of the Daily Mirror costs £1.20.

3)
The main stories on the CSP edition of the Daily Mirror included a Coronation Street actor Michael Le Vell being arrested by the police over an argument.

4)
The choice of news story on the CSP front page is typical of a tabloid newspaper as it features soft news being more into the 'showbiz gossip' which is to be expected of a tabloid newspaper.

5)
On the Daily Mirror front page there is a much larger concentration of headlines and images than copy which is to attract readers who just want to get the news they're interested in immediately rather than having to look through the paper to find out something they want to know. 

Audience:
1)
The target audience for the Daily Mirror ranges from ages 35-65 year although it can even go beyond this.

2)
The Mirror front page story appeals to the Daily Mirror audience due to the fact that it is based on Michael Le Vell referred to as "Corrie's Kev" on the front page. Coronation Street is watched by an older audience and is more working class which perfectly corresponds to the demographics of the Daily Mirror readers. Due to this the likeliness of the Daily Mirror readers watching Coronation street is very high and so it will appeal greatly to them.

3)
Applying Blumler and Katz's Uses and Gratifications theory I believe that readers may enjoy the Daily Mirror due to the wide range of audience pleasures it provides. It gives Information as the newspaper (both online and on paper) provide the latest news that the audience wants to know in order to stay entertained which somewhat trails onto the audience pleasure of Entertainment. There is also Personal Identity as the Newspapers targets the certain area that it is based on and so it'll allow people to know what's happening in their area. Finally, you could argue that Personal Relationships is also a small factor in the Daily Mirror as it might involve someone from a show that the audience may watch and so they may feel as though they know them more due to seeing them in those shows.

4)
Print newspapers are generally read by older audiences as the newspaper industry has also transformed into a digital form of media mostly utilised by younger people. It is highly unlikely for any young person to pick up a newspaper even if it's free as they can easily read it on their mobile phones instead. Sometimes, the content of print newspapers can also be specifically aimed at older people with the topics covered which young people won't be very interested in therefore they won't read it.

5)
The 'Back from the Red' local election on the double page spread is constructed to appeal to Daily Mirror readers as the newspaper itself supports Labour. This is likely to mean that the readers are also Labour supporters and so seeing a photo of Theresa May with a somewhat laughable expression on her face ought to make the readers feel quite positively. Especially as not too far away from that image there is a smiling Jeremy Corbyn who appears to be more than happy with the results.

Representation:
1)
The Daily Mirror presents the Conservative Party and its MPs as being negative and unprofessional which is to be expected since the Daily Mirror is pro-labour meaning they'd most likely be against the Conservatives. This is shown by the fact that they mentioned the fact that in the article they mentioned the fact that a councillor was suspended last year for a racist tweet which makes them look significantly bad.

2)
The Daily Mirror represents the Labour Party and its MPs as with a positive outlook as Jeremy Corbyn was quite content with the results for the poll even stating that it was going to get even better. This strongly indicates the enthusiasm of the Labour party.

3)
Jeremy Corbyn is represented as being the ideal political leader due to the fact that he looks at things with positivity and hope for the future meaning that he will work hard for the future. Theresa May however is represented as being a mediocre political leader as the image of her was not at all flattering and they even said that she 'gloated'. A political leader that acts like this is not at all be wanted by the people.

4)
The Daily Mirror included a discussion about a Conservative councillor suspended for racism because it makes it seem as though the Conservatives condone of racism in their party which makes them look incredibly bad to their supporters and to other parties.

5)
The Daily Mirror represents celebrity and the royal family in different ways from the front cover. It represents celebrities as being negative as it decided to make the story about Michael Le Vell the main story along with a bad image of him as the main image in order to make it seem as though he was in a great amount of trouble despite the fact that he was let go. The royals however are represented in a good way as it was said that Meghan Markle's Dad would work her down the aisle along with a well taken picture of Meghan.

Industries:
1)
The Daily Mirror is owned by Reach PLC which is Britain's largest newspaper, magazine and digital publisher.

2)
The total average circulation has significantly fallen to 500,000 a day in 2019 compared to 3 million a day in the 1990s which suggests just how greatly the growth of the internet has impacted the newspaper industry.

3)
The newspaper industry has struggled in the last 20 years as in this time the internet has only become bigger and you could say that it is an integral part of everyday life. Even the idea of reading physical books is starting to be rejected with the introduction of E-Books and so when you can get news for free quickly and easily on your mobile phone or maybe even from social media it is no wonder that the newspaper industry has struggled.

4) (Old)
IPSO stands for The Independent Press Standards Organisation and they deal with any complaints made by the public while conducting their own research into the content of newspapers, magazines and the actions of journalists.

4) (New)
The Daily Mirror has reacted to this decline in print sales and the growth of the internet by becoming more of a multi-platform landscape so that it can still appeal to audiences who may still be interested. They also provide their newspaper for free which means they are more likely to get readers who will then view adverts they may have on their site which is where their revenue comes from. This means that although there may be a decline in print sales they can still make up for it due to the fact that companies will pay them to have their adverts on the site. Additionally, they are now able to put out their content on social media which ought to be more targeted at younger or older people depending specifically on the platform as social media like Facebook is now associated with older people. This means they can provide updates of news that will really interest their audience.

5)
Continuity: This links to both of the CSP editions as the topic of Harry and Meghan had been discussed in previous news prior to this and so this this is giving updates to the audience. Additionally, talk of the election and predictions would've been made before and so this adds on to what is happening now.

Immediacy: The election took place not quite too long after the Daily Mirror printed the newspaper suggesting that they provide the news quickly. Additionally, the incident with Michael Le Vell was reported on immediately after it took place emphasising the speed of the reporters.

Familiarity: The news about Meghan and the election must have already been known about and so seeing it again on these issues makes it familiar topics for the readers. Additionally, the people on the front cover ought to be people that the readers already know.

Predictability: As we've already seen this topic in previous news the fact that it has appeared on these front covers is not at all surprising to the readers as they've already anticipated it.

Elite nations and people: Meghan herself is a celebrity and in this front page on the verge of becoming a royal while Michael Le Vell is a well known actor from Coronation Street. Additionally, both Theresa May and Jeremy Corbyn were in positions of power also well known to the public making them all elite people. Finally, this is all based in England which is considered to be an elite nation.

Zoella CSP Case Study

Language:
1)
Zoella (real name Zoe Sugg) is a YouTube Vlogger mainly focusing on both fashion and beauty as the topics for it which are in fact quite mainstream. She started out as a blogger which was about fashion, beauty and lifestyle tips. Zoella is famous because she is able to meet what her target audience (mostly female teens) want to see along with creating a desirable/relatable lifestyle. Zoella's YouTube channel currently has 11.5 million subscribers.

2)
Convergence is when 2 or more media forms meet in one for example, on Zoella's website you can buy her book, read her Twitter feed, see her Instagram photos & buy her beauty products.

3)
Zoella's YouTube videos are about a range of different things involving content like: life hacks; depression and anxiety; collaboration videos; hauls; tutorials; beauty, make-up and fashion; challenges; general lifestyle; Q&A.

Five Video Titles:
HUGE Summer Primark Haul
My Travel Anxiety Tips
The Questions I've Never Answered
Speech Jammer Challenge with Mark
How To: Quick & Easy Hair Styles

4)
The codes and conventions of vlogging videos involve: an introduction and personal nature which go straight to the point; looking at the camera in a close-up or medium close-up which makes it seem more intimate or like you're talking to a friend which is more informal; a home setting possibly in her loft-bedroom which her target audience may be able to relate to; costume and make-up in order to make her look more like her audience which emphasises her constructed persona; fixed camera and fast-paced jump cuts so it all looks like it's continuous; collaborations with other YouTubers which can act as intertextuality as both audiences will go to see the video; out-takes/mistakes which make her seem more human and normal rather than being in a completely different world, this also adds more comedy/humour to the video for the viewers as well; quirky background music which adds to the vibe of the video; text on screen; props; a question underpinning the post; a vlog name.

5)
Zoella uses much more informal language in her videos and almost speaks in a way that not only makes her seem childish but seemingly quite strange as well. Her make-up usually seems to make her eyes seem a bit larger which tends to be more associated with young children rather than with adults, especially of her age. She has also dyed her hair (to a colour not resembling her natural hair colour) which is arguably something more related to young people. Her costume also appears to be based on that of what young people wear being quite simple and comfy, mostly being short sleeved or long sleeved tees. The setting that she usually films in is usually just in her room/somewhere in her house but it always looks quite basic. This makes her seem more relatable to teenagers as it will seem to them as though the fact she is in such a location makes her more like them as they could also film in a similar location as well. You could say that this could encourage her young fans to make a video of their own as her whole concept almost suggests, 'you can do it too'.

Industries:
1)
Zoella makes money through: ad revenue which is mainly from the pre-roll adverts; her blog which also uses ads; product placement in which companies will pay her to showcase their product; her beauty range where she partnered with Superdrug; her novel 'Girl Online' also generated a large amount of money along with even being paid an advance; the vlog tours she does with other YouTubers also generate a large amount of income as well.

2)
A digital influencer is someone on the internet that almost advises and has an impact/effect on their viewers or followers. Zoella is considered as a digital influencer as she does advise viewers of products they should use because 'she's tried it herself'. Not only this but she also gives out recommendations, tips and tutorials where she expects her viewers to replicate her actions. Due to her publicity this is exactly the effect that she will get with her viewers imitating her style in order to seem more like her.

3)
The reason why companies want Zoella to place their various products in her videos is because previously on average Zoella would get about 22 million views a month which is a large number of people that will willingly want to use the product as well. The company will be able to expose their product to a larger audience as Zoella is/was seen as a role model to her audience and in doing so will buy it in order to replicate her actions.

4)
YouTube collaborations are so important for helping digital influencers like Zoella to grow because if both YouTubers do collab it is very likely that the subscribers for both channels will flock to watch the video they've created which will result in a much larger amount of views than she would usually get. More views means more money which can also help her to improve the content/quality of her videos along with increasing her fanbase.

5)
Zoella has moved into a more traditional media landscape in recent years by actually talking about things that reflect her age and target an audience like her. Prior to this she almost seemed to act and dress like a teenager which did give her access to a larger audience but not to one that actually corresponded to her age. Now she talks more about mental health issues and travelling along with challenges which is what we expect from her.

Audience:
1)
The target audience for Zoella's channel used to be teenagers but over the years as she has grown older her audience has grown with her making her audience more so young adults. Although Zoella's target audience did used to be teenagers she herself was not a teen, she was in fact still a young adult but almost created a fake persona that acted, dressed like and spoke like a teenager. This of course would make her feel more relatable to teenagers despite the fact that she was not one herself.

2)
Audiences are encouraged to participate/feel part of Zoella's brand by the use of her vlogs as she will often be using her products in tutorials so if her audience wants to achieve the exact same look as her they will use her brand. Additionally, she might make references to products in her brand that only people who own the product/s will understand.

3)
Zoella is an all rounder when it comes to audience pleasures in Blumler and Katz's Uses and Gratifications theory. She is able to provide information through her tips, life-hacks, tutorials and advice in order to keep her audiences informed and aware of things that they may be experiencing along with acting as a guide. She also shows escapism as her vlogs are often just about her daily life in which teens can almost feel as if they are living her life rather than their own which may act as a from of relief for seem teens who may feel stressed as she also has quite a perky yet relaxed/laid-back tone. Entertainment is also displayed as her challenge videos are usually quite engaging and interesting to watch as the audience likely to want to know how it ends/who wins. There is also personal identity as teenagers who watch her videos may be able to relate to the lifestyle that was presented on her vlogs (even if that wasn't so true in real life) such as the Primark Hauls which is a place that teens are likely to shop at due to the affordable prices. Finally, personal relationships is also applicable as in her vlogs Zoella almost makes it seem as thought she is talking to a friend making it seem more personal especially as the audience is looking into her life as if they are there with her. This ought to have made the connection between them strong particularly as her audience has now grown up with her only making the bond stronger.

4)
Applying Stuart Hall's Reception theory the preferred reading of Zoella is that she is acting as a role model for teenagers as she advises them and helps to make them feel as though they are not alone. She is able to strongly reach out to her audience and can encourage them to do beneficial things such as when she made her book which encouraged a lot of reading from teens.

The oppositional reading however is that the things that she herself is advising not to do is what she is practising herself. This was displayed when she spoke about social media really having a large impact how teens view themselves and yet she is encouraging her platform on social media which in turn will end up in her audience also going to social media to see her contact. Additionally, her whole image seems like a fake persona that she herself has created in order to attract the largest possible audience that use platforms like YouTube and Instagram - teens.

5)
Zoella has been criticised for many things due to her actions in previous years and even now one of which was for filming whilst she was driving in 2014. In 2017 she was also selling 12-door advent calendars which were being sold for £50 even though the contents could have been bought for about £20, due to this she was criticised for her calendars being both 'over-priced' and 'poor quality'. Also in 2017, some people looked through Zoella's old social media posts from 2009-2012 where she mocked gay people and 'chavs' she then issued an apology claiming she didn't mean to offend anyone. Generally, vloggers have also been under fire as they are now advertising products that may not even work or that they haven't even tried themselves just for the money that the brand for that product will give them which in turn only ends up misleading young people. Zoella has also been criticised for making looking feminine and pretty which makes her seem like a poor role model as she is almost pressuring young girls. Finally, she has been criticised for using a 'ghost writer' for her novel, 'Girl Online' which really drives away from her image as a role model to young people.

Representation:
1)
In my opinion, although Zoella has really encouraged women to know that they can be successful and has advised young girls I don't think that she is a positive role model for young women. Zoella has displayed blatant hypocrisy on multiple occasions as she says that young women shouldn't focus on their appearance and yet that is what her whole channel is based on. Additionally, Zoella has lied and cheated her audiences for example with her novel 'Girl Online' and her 12 door calendar. Some of the products used in her videos also seem as though they have only been advertised due to the company paying her which means that she is having  a negative influence as she is encouraging her young viewers to buy the products.

2)
The representations of women by Zoella are both positive and negative representation. A positive representation is that she has shown that women can make a business on their own from scratch without the help of a man enforcing independence and ability. In 2015 Zoella was named Most Inspirational Woman of the Decade also suggesting and empowering other women who need the success of another woman as a sort of support for their rise to success.  However, she also provides a negative representation as it could be argued that in order for her to have become successful she had to do something that was more focused on her appearance rather than her talents even being named the 34th Sexiest Woman in the world by FHM magazine.

3)
The representation of celebrity by Zoella has really changed from the traditional music or TV stars as she has shown that even by being a YouTube celebrity you can gain the same amount of publicity and maybe even more. She has made celebrities seem more down to earth and much more relatable to us which is almost more appealing to audiences now. Despite this, I still believe that self-made YouTube celebrities are on equal level (possibly less) in terms of both authenticity and positivity.

4)
I believe that the Zoe Sugg's whole character of Zoella is merely a fake depiction of herself in order to attract the target audience which uses the platforms that she put her content out on. Due to this, despite her age she makes herself look younger than she actually is along with speaking in a different manner that you would expect more from teens. This constructed persona does succeed in selling products but it does make us question who the real Zoe Sugg actually is and if we will ever see past this persona.

5)
It could completely be the case that Zoella turns back into Zoe Sugg once the camera turns off returning to her normal life. Her role as 'Zoella' almost seems like a job rather than her herself meaning that in reality she does act more like someone of her age rather than trying to be a teenager.

Things to change in Coursework

Allow the music to continue playing even when Kanye walks in and say what's that smell. Accepted.
Re-film all scenes that are in front of the yellow sign, hand wash and bench to make it look more professional. Accepted.
Make it shorter. Accepted.
Music change?? Joseph Joestar's Theme Overdrive OST  Rejected.
Film a scene of Kanye actually catching the body spray as a extreme close up. Accepted.
Pack shot of feet moving out of focus with focus on the body spray in front. Accepted.
Make dancing scenes much faster with more cuts and camera movement to make it more interesting. Accepted.

Feedback:
Dancing shots need movement + pace to editing.

Skip to 2:00 ~ Dancing reference

Add a voiceover, one voice saying Fragrare and then whole cast saying 'Let your fragrance dance'.
Add hashtag
More professional text for the title and slogan
Film in front of the mirror put it at an angle to avoid camera showing up in the mirror
Completely clean up the ending
Work on volume for both speech and music
Get Lemmy to send a recording of him saying, 'No, my bus!' then edit it in when he misses it.

Kim Kardashian Hollywood CSP Case Study

Language:

1)
The objective when playing the Kim Kardashian: Hollywood game is to work your way up the celebrity scale from Z-List to A-List. There will be a number of opportunities to gain fans, date famous celebrities and get attention in order to get closer to the higher end of the A-List.

2)
An A-List celebrity is determined by your ranking on the Top Stars List in Hollywood. This list is then split into six different positions, Unlisted being the lowest possible rank and A-List being the highest possible rank.

3)
You can download the Kim Kardashian: Hollywood game by searching for it on either the App Store (Apple) or the Google Play Store (Android) and then selecting the download option.

4)
The narrative of Kim Kardashian: Hollywood is to interact with a range of different fictional and real characters and around many of the world's most prestige places around the world and famous locations. There are also collectables and missions that will allow you to develop the status of the customisable characters. The game is mainly set in the United States.

5)
In Kim Kardashian: Hollywood you play as the avatar that you create in other words yourself. You have the option to customise your character in any way you like to make the avatar look exactly like you or completely different as the power is in the players hands. Other characters that do appear are NPC's which are essentially all characters that aren't you meaning the celebrities,

Audience:
1)
The intended audience for the Kim Kardashian Hollywood game is probably for about 14-32 year old females due to the fact that it did specify in its description that it was not suitable for those who are not of age to have social media. Despite this, it is quite known to both the public and most likely the game itself that people below the age required use social media meaning that they still expect younger people to play it. Therefore, all though they publicly intended it to be aimed at this age bracket the actual age bracket is likely to start from at least 10 years old. 

2)
The audience pleasures provided by the game involve Relationships as you will be able to relate with your character as it is supposed to be a depiction of yourself along with being able to have a relationship with Kim Kardashian and her friends through the game. There is also Diversion as you are escaping into a completely different celebrity lifestyle with wealth and success which is probably completely different to your lifestyle. The levels and missions will also make you want to keep playing the game as you will be completely absorbed into the world instead of your own world. 

3)
The game is so addictive for audiences as it is constantly giving them a way to interact and feel involved with celebrities that they may like giving them more reason to play it. Additionally, the passing of the levels as you progress through the game will result in a greater amount of accomplishment you'll feel once you've completed the level. Finally, the fact that you can speed up timed tasks by being interactive in the game will cause the player to do other tasks in order to speed up the process.

4)
James Liu thinks that Kim Kardashian: Hollywood is so successful because of the overall aesthetic design of the game partnered with the features and brands involved in the game. It also caters to a very specific type of gamers with it being a mobile game rather than on a gaming console.

5)
James Liu suggested that the reason why players keep coming back to the game is because players get notifications that will act as reminders to return to the game. This ensures that they won't forget about it and will also urge them to keep playing the game. 

Representation:
1)
The representation of women that can be found in Kim Kardashian: Hollywood is that the only way for them to be successful is for them to focus on modelling, dating and their appearance. This is emphasised by the fact that in order your way up to being an A-List celebrity you constantly have to charm men in order to use their fame to make you successful. Doing modelling is also able to increase your popularity along with your appearance/clothing decisions. In the advert for the game the dress being worn by the avatar was quite revealing almost suggesting that the game is objectifying women.

2)
In the game when creating your avatar there are a variety of different skin colours and hair types which is really involving for people of all different kinds of races and ethnicities. This range can also allow you to actually make the avatar look just like you rather than for it to look like a completely different person. Additionally, in the game there aren't just heterosexual couples but also homosexual couples as well which is a great addition to the game to allow more people to feel involved and represented in the industry. 

3)
The game reinforces stereotypes that women aren't able to do things without the assistance of a man as flirting and charming them acts as a way to boost your popularity. The stereotype of women having to look good is also reinforced in the game as what exactly you choose to wear can also have an impact on your popularity. The stereotype of only white women with blonde hair and blue eyes being the only people represented in the beauty industry has also been subverted as you can choose what skin colour you are. Finally, the stereotype of women not being able to be successful at all has been subverted as if you choose a female avatar you can end up working your way up to become a successful celebrity.

4)
Regarding modern perceptions and how to get famous, the game suggests that you don't even need to have a particular talent in order to become famous. Simply by having a family member that is famous can easily make you famous as well along with publicity for something that doesn't involve anything special either. This suggests that now you don't have to do much in order to become famous now whereas before you actually became famous for something that could set you apart from other people.

5)
Someone might criticise the Kim Kardashian: Hollywood as it almost discredits celebrities that have actually worked exceedingly hard to become who they are today using their own talent and effort. Kim Kardashian: Hollywood makes light of this as it is suggesting that just by flirting, dressing nice and attending parties you can be famous. This suggests that you don't have to do much to become a celebrity which isn't the case at all however now it seems that some celebrities are simply 'famous for being famous'.

Industries:
1)
Kim Kardashian: Hollywood is free to download on either the Google Play Store or the App Store however there are in-app purchases. You aren't required to pay the in-app purchases to play the game but there are a lot of benefits that come with it if you do decide to pay for it.

2)
The game makes money through the in-app purchases that the players make in order to have access to these benefits that can allow for easier playing.

3)
The subscriptions available to Kim Kardashian: Hollywood include the Bronze, Silver and Gold subscriptions. The Bronze subscription is about £4.99, the Silver subscription is about £19.99 and the Gold subscription is about £49.99. The more money you pay for the subscription the more benefits you will be given access to.

4)
Kim Kardashian: Hollywood was marketed in a way that made the audience feel as though Kim Kardashian was just a normal friend in their every day life. This was successfully delivered in the official TV advert where it was all filmed from our point of view to first of all make it seem as though we are experiencing this first hand. This is then supported by the video call that is appeared to take place with the audience and Kim Kardashian emphasising the friendship between you.

5)
Kim Kardashian: Hollywood used Media convergence by referencing and promoting the game on social media and on the TV show Keeping Up with the Kardashians in order to make audiences much more aware of the game.

Lara Croft Go CSP Case Study

Language:
1)
Lara Croft was the first featuring female character to ever be a protagonist on a computer game which was Tomb Raider during the year 1996 on the Eidos Playstation.

2)
The creation of the Tomb Raider Games was influenced by the classic film Indiana Jones while the character of Lara Croft herself was influenced by the daughter of a Lord who later became a famous archaeologist and was called Lara Croft. These aspects eventually helped to put together the game involving the aim to complete missions through the varying settings of tombs and jungles.

3)
Despite first featuring in a video game the franchise has grown immensely from when it first launched as it has now had a film remake of the game in recent years staring Angelina Jolie even appearing on magazine covers even more so than any supermodel. There have also been merchandise, comic-books and spin-offs featuring Lara Croft emphasising just how much of an impact she has on the gaming community.

4)
You can play Lara Croft Go on both Android and Apple devices by downloading it from either the App Store or the Google Play Store.

5)
Lara Croft Go is a turn-based puzzle centred game involving both action and adventure. These aspects are displayed when the player has to make calculated moves in order to avoid enemies or traps which may end up killing you.

6)
Lara Croft Go uses narrative to act as a form of diversion as the player will be focused on discovering relics which will only make the player more determined to finish the game. Exploring the ruins of an ancient civilisation while fighting enemies also provide visceral pleasure as the player probably hasn't experienced this in real life. This will cause them to feel excitement towards the game and the constant tension throughout the game as they're playing it.

7)
In Lara Croft Go there are trees, vines, cliffs, caves and rocks. All of these easily allow the audience to interpret that it is some kind of jungle setting and some may be able to tell that it is in fact the Amazon Jungle. This can help the audience to know that there could be a lot of enemies mostly in the form of animals as that is their natural habitat making them aware of these aspects of the game.

8)
In the game Lara Croft Go, Lara Croft comes across quite a lot of enemies such as Lizards, Snakes and Spiders while the main villain is the Queen of Venom.

9)
The setting for Lara Croft Go is the Amazon Jungle mainly inside the caves and at cliffs in order for the player to feel some thrill when playing the game. This is quite different from the far away island locations in the previous Tomb Raider games. This makes it seem much more adventurous and exciting for the player.

10)
Over the last 20 years Lara Croft has become a more respectable and influential character in the gaming community leading the example that having a female heroine can be done well. Lara Croft was able to inspire many people encouraging many females to take control. When Lara Croft was first created she was heavily sexualised with a body that did not fit realistic human proportions and clothes that certainly did not fit her mission of finding relics these are some of the reasons why her character was antagonised. As the game continued to adapt her figure became much less sexualised and believable with clothing that was actually appropriate to her mission.

Representation:
1)
In video games, women are usually represented as having overly sexualised bodies with only little clothing. being either the love interest or support of the main character. It is also suggested that in order to have a successful female protagonist they must still display typical male stereotypes. 

2)

The character of Lara Croft reinforces stereotypes of females in the media as her features were extremely exaggerated in the first versions of the game. She was also scantily clad which does suggest that they were really aiming the game towards male audiences rather than female audiences. She also displays features that would be 'ideal' to a mean making her an attractive and desirable game character. 

3)

The character of Lara Croft also subverts female stereotypes in the media as although she is an empowering female heroine in order to do so she must display male stereotypes. This suggests that in order to have a powerful female character they must still be identified with the stereotypes of a man. Lara Croft was able to have such an impact on the gaming industry as she really gave women in the gaming community a sense of belief that they too could be influential and do what they wanted.

4)

Some people believe that the video games industry is sexist and needs to change due to the rise of 'Gamer Gate' which started discrimination against females in the gaming community. The fact that death threats were being made to females in the industry and community definitely means that something has to be rectified in order for not only men but females to be equal in the community. 

5)

I think that when Lara Croft was first created she was merely an objectified woman but over the years I believe that she has changed into an empowering feminist icon. To the creators she may have been objectified (in the early stages) but to especially the females in the gaming community she must have been an idol who really gave them hope. Now this has thoroughly been carried on to the Lara Croft now, showing not only the change of Lara Croft but part of the change in the gaming community and industry as well. 

Industries:

1)
PEGI stands for Pan European Game Information.

2)

PEGI is a European video game rating system whose job is to help consumers make informed decisions when purchasing video games or apps through the use of age recommendations and content descriptors. This is especially useful for parents with children who want a certain game as they can easily tell the contents of the game and whether or not it is suitable for their child to play.

3)
The original Tomb Raider games were created by the British gaming company Core Design which was then bought by Eidos Interactive which was then bought by Square Enix. This makes Square Enix the creator of Lara Croft Go.

4)
Lara Croft Go was the result of a combination between the popular Tomb Raider game franchise and the Hitman Go mobile game. By using Tomb Raider they were already given a well known character that was instantly recognisable for consumers and by mixing it with the successful puzzle based aspect of Hitman Go they were able to create a successful plan for success.

5)
In the Lara Croft/Tomb Raider franchise along with the video games there have also been movie adaptions, comic books, spin offs, advertising campaigns and merchandise all based on the original Tomb Raider game.

Audience:
1)
An audience may enjoy playing Lara Croft Go due to all the nostalgia that the character of Lara Croft brings to players who may have played the original Tomb Raider games. Additionally, the visceral pleasure that the audience will feel during engaging bits of the game are sure to provide some thrill/excitement for them.

2)
An audience may play Lara Croft Go when they are waiting for something or just relaxing so in places such as: a bus stop; a train; a bus; a train station; in bed; on the sofa. These are places where the audience may feel bored and so in order to keep themselves occupied they may decide to play the game that can be opened quickly as it is a mobile app and doesn't require you to play a long game so you can leave it where you left it off.

3)
Square Enix decided to design Lara Croft as fully animated using her design in the first Tomb Raider games as a reference for her completely animated design in Lara Croft Go. These animated features were able to polish off the game and make it look much more appealing.

4)
Of Blumler and Katz's Uses and Gratifications theory I believe that both Diversion and Personal Relationships have been incorporated. For Diversion, there is a completely different location that we may not have seen in real life before along with enemies and puzzles we wouldn't have the chance to encounter in real life. For Personal Relationships, the fact that Lara Croft is in it will make players of the previous Tomb Raider games almost feel as though they are well acquainted with her already which will in turn almost further develop the relationship he they have with Lara Croft.

5)
The target audience for Lara Croft Go is probably for ages 10-30 as this can not only engage the minds of young people but also for older people who may be on their way to work and might want to play the game. Additionally, loyal players of Tomb Raider who may be older are quite likely to still play Lara Croft God despite their age in order to feel the nostalgia they may have felt when they first played the game.

A Brief History of Videogames

1)
The first video games were rather basic as they were lacking in colour, interactivity and communication as shown with Pong. Although they may have been fun it might have been very easy to get tired/bored of the games as there was only one thing you can do without having different modes.

2)
Over time, video games have completely changed from only having monochrome/bichrome games and being singleplayer to offering games with a huge range of colours along with multiplayer & team player games. Additionally, games used to only involve one mode that you can play on but now you can play with time trials or any other setting as seen in games such as Fruit Ninja. The graphics of games have also greatly improved from being pixelated to now looking more realistic and film like.

3)
I think that the most successful video games require you to think logically in order to level up or to go further into the narrative that may have been set up for the sake of the game. These are the games that makes players more invested and more willing to continue playing for the Personal Relationships they have built with the characters but also for the Visceral Pleasure after winning a level or completing a quest. People naturally like to win things as it makes them feel successful and accomplished which is what videogames can constantly offer for the player.

4)
People have criticised video games for being to violent which only causes a rise in crime that is committed in real life as people are replicating these actions. Others think that videogames are addictive and due to this addictive nature can lead to people becoming NEETs and in even worse cases can result in excessive gambling which can in turn ruin their lives. Additionally, it is said that this can distract students from their school work as they are too busy playing games to revise and do their homework. Some also worry that some do not leave their homes as they are gaming at all times.



1)
There are more than 200 million Fortnite players worldwide most of which are likely to be children.

2)
The reason why Fortnite is so popular is not only because it is free but also as it is fun, silly and humorous which is exactly what appeals to young children. Additionally, the cartoon-like graphics and ridiculous costumes and items make it seem more interactive for kids as they can provide the characters with these costumes making it appeal even more to the popular. Finally, the viral dances involved in Fortnite make it fun to watch and play as one can even replicate the dances done themselves. With all these aspects it is not surprising that Fortnite would be so popular.

3)
Some people may criticise Fortnite for not monitoring chats that may be occurring between players as due to the fact that it is known that mainly young people use Fortnite they are targets for scammers as they offer the in game currency, V-Bucks in exchange for the credit card numbers of their parents. Additionally, some children ado actually play a lot more than they actually should which can not only lead to addiction but can affect the development of their eyes from looking at such a bright screen for hours straight.

4)
Some criticisms that have been made to video games is that young people are becoming addicted along with becoming influenced by the violence from the games.

Statement of Intent Feedback and Learner Response

1)
WWW:
Addresses the key concepts of media, overall concept matches the brief and the target audience is addressed. Well organised and generally uses media language frequently. Bullet points work well.

EBI:
Media language lacks depth for top level and camera shots lack detail of what it's trying to communicate. Needs a bit more on representation and stereotyping. Remove unnecessary words to bring down word count and explain how you will use music to create meanings/atmosphere.

2)
I don't believe that I will need to change my narrative as it meets the brief well and is able to meet the target audience through a hobby that is associated with the target audience. I do think that changing a few of the camera shots to make it seem a lot more interesting and engaging for the audience.

3)
I can improve the use of media terminology by going into more depth and further explaining the effect of utilising the terminology. This can be done by involving who proposed the theory and what it entails.

4)
I will address the key concept of representation in my next draft by reducing the amount of words I use in the other sections in order to delve deeper into representation for higher marks.

5)
I think that the target audience would enjoy my advert because it involves dancing which is something a lot of young people do whether they're good at it or not. By seeing someone who is good at dancing they will wish to be like him and seeing someone who's not as good may allow others to relate to him.

Mise-en-Scene Planning

Costume:
Lemmy - Grey Hoodie and Ripped Jeans
Kanye - Black Jumper and Light Brown Trousers
Hilda - Red Sweater and Black Leggings
Ariba - Jogging Bottoms and Brown Shirt
Jadesola Atiko - White Top and Trousers.
All - Trainers

This fact that all the characters in the advert will be wearing trainers suggests a more active and younger atmosphere so audiences can easily tell the age range of the characters. Additionally, the ripped jeans Lemmy will be wearing will give a more urban and younger vibe which is sure to inform the audience that he is a teenager.

Lighting:
The lighting inside and outside the flat will be relatively light but also with a hint of darkness as it will be in the morning. This will then change when the lighting becomes brighter in the dance studio location.

Actors:
Lemuel Martin - Main Character
Kanye Francis - Secondary Character
Hilda Lindsay - Side Character
Ariba Ali - Side Character
Jadesola Atiko - Side Character

Coursework: Preliminary Exercise

Statement of Intent:

I plan to create an advert for Fragrare. I will do slow-paced with a mixture of both non-diegetic and diegetic sound including character speech along with background music. I will use a range of different camera angles in order to add to the tension as the character is rushing to his class.

I will subvert and reinforce stereotypes of young people as the character will be apologetic for being late to lesson but will then expose that he made up an excuse to get out of trouble. This reinforces stereotypes of young people lying and not being able to take the blame but subverts stereotypes of young people not caring as he still tried to get to class on time.

Script:

Character 1___ begins to walk then sees that no one's around so they look at their phone and see that it's 8:52

1___: Wait, what??

Background Music begins to play (possibly BTS Run or E ve...) and then the character begins running to lesson in a hurry.

When the character arrives the door is open so the character knocks lightly on the door.

Teacher uses a stern voice and questions student.

Teacher: 1____ Why are you so late?

Character 1___ move your sight to the right or left corner to make it seem as though you're thinking of an excuse.

1___: Sorry sir, my Mum wasn't feeling well so I had to take her to the Doctor's. I'm really sorry.

Teacher raises eyebrows as if to doubt the student. Be thoughtful.

Teacher: Hm...go take your seat.

1___ discreetly rolls eyes as they go to their seat and begin unpacking their equipment then say line as if it's long.

1___: Yeeeees, sir...

Swipe your hand against your forehead as if to show a sense of relief as you mutter your line.

1___: Phew...

2___ appear to be a very intelligent student who completely doubts character 1___'s excuse.

2___: (whispers) Had to take your Mum to the doctors (scoff) yeah, right. Why were you REALLY late??

Character 1___ whispers back to character 2___ trying to make her quieter so as to not be found out.

1___: (whispers) Shhhh. I had to take a shower isn't it.

First sigh then say line in a normal speaking voice so that everyone can hear you but not too loud so as your shouting.

2___: (sigh then say lines in a louder voice) Should've used Fragrare...

Everyone in class looks at both of the characters while character 1___  is about to sit down.

1___: Huh??

Pack shot comes in with bottle spray on a white background with a voice over which repeats the line, "should've used Fragrare...".

Casting:

1___: Kanye Francis

Teacher: Mr Halsey

2___: Jadesola Atiko

Location:

DFO7 Media classrom
Playground, specifically in front of the Main Hall (F Block) to D block.
Staircase in D Block and corridor on first floor of D block.

Current Plan

Television Advert Idea 1 – Daily Life

• Close Door then run down the stairs begin walking out of flat followed by a bus going past and then proceeding to run after the bus but then tripping on untied shoes. Begin dancing at chosen location (not going well) then stop include heavy breathing. Friend of main character enters and says something along the lines of ‘Yoooo, what’s that smell?’ D: Main Character then hides his sweat stains and says, ‘No need to emphasise the fact you didn’t shower today.’

•  Rewind past all previous scenes to an added scene of the main character then using the body spray and everything that previously failed being perfect. E.g shoe laces tied and catches the bus. Then start dancing really well then friend come in and says ‘Wow, what’s that smell’ with a pleased look on their face. Main character replies with ‘What do you think?’ while wafting the smell of the body spray in the direction of the friend. Friend rolls eyes and replies with ‘Whatever’ and then they both laugh and start dancing.

•  Character can then throw a bottle at his friend and say ‘2 for the price of 1, thought you needed it.'

Fragrare

Let your fragrance dance

Fix You~ Song

Happy~ Song

Ladbroke Grove~ Song for when they start dancing




Fragrare Script