Advertising: Key Conventions

The key conventions included in this advert involve the company brand name and logo including the name, 'Burger King' along with instantly recognisable crown which audiences often associate with Burger King. This allows audiences to know that the advert is by a trusted company that will provide quality food which increases the chances of a consumer actually buying the product. Additionally, the use of the central image which in this case is the product the company is selling allows audiences to know what exactly they are getting in the meal when they are purchasing it. This also connotes that Burger King is proud of the food they sell and is more than happy to provide a picture for audiences to see that for themselves. Furthermore, the fact that the prices of the products are involved makes audiences know whether they're getting a good deal or not and they are able to quickly decide if they can get it because the price is clearly written. This connotes that Burger King wants their customers to be aware of how much their food is before purchasing which could be due to the fact that seeing such cheap prices could entice certain audiences. This could be a technique that Burger King uses in adverts in order to gain more customers as cheap prices are sure to attract a lot more people than high prices. The fact that the font used in the advert is sans serif connotes that Burger King is a modern day fast food chain that is staying trendy and is actively creating new recipes that appeal to consumers. The use of the pun 'we didn't chicken out' also suggests that Burger King is quite playful and could even make audiences laugh due to the fact that they were making fun of KFC's chicken crisis. This could close the gap between the company and audiences as it suggests that they are more than just a company that sells chicken but can also make jokes like any other person which is quite a different approach than other countries and so this could be seen as a unique selling point. I know this because it is not too common for companies to advertise their product by belittling other companies and so this is a unique selling point.  The fact that Burger King is emphasising that they have reduced their prices also suggests that they really want audiences to purchase their product and so the call to action is for audiences to purchase the product especially in the UK. This would really appeal to audiences in the especially due to the fact that in the UK all the stores have reduced prices which will make you more likely to purchase the product.

Reveal CSP: Case Study

General:

The type of people that read Reveal are most likely to be white females rather than males, this is shown by the term "the reader's best friend: fun gossipy and full of advice...". This fits in with the common stereotype of typical girls in our society which suggests that Reveal is targeting females. They are expected to be ages 18-35 due to the fact that they focus on issues such as motherhood, beauty and diets which may appeal to older audiences whereas the younger audiences may be interested in the topics such as relationships and gossip. Additionally, the average age of a Reveal reader is 28 which is around the age of those who feature in the magazine. They are most likely to be working class and part of the Struggler psychographic group as due to the fact that Reveal mainly involves gossip it can make Strugglers feel pleasure from the celebrities misfortune and feel better about themselves. Reveal readers are also likely to live all around the country as usually in every area there ought to be quite a few that are of the working class, unemployed or of the Struggler psychographic group.

The editor introduces Reveal magazine as a fun and gossipy magazine full of advice quite similar to a woman's best friend. This makes the magazine seem as active and helpful for readers as it assists them in a lot of lifestyle problems and informs them of the lifestyle of other celebrities. Additionally, the fact that it talks about the breakdowns of relationships suggests that, everything about the celebrities is going to be shared and nothing will be kept secret. This could be seen as an invasion of privacy by Reveal as incidents like that should be kept secret and should not be made public by them. Furthermore, the tag-line, "talking with you, not at you!" implies that Reveal is a friend of the readers and they are sharing the gossip of others rather than gossiping about you which almost makes it seem as though the magazine is close to the readers. This could also imply the magazine won't really be giving information on the news but instead only gossip and so it could be seen as a distraction from the real world.

Reveal's target audience mainly consists of those that are much younger than Tatler as the average age for audiences is 28 years old whereas the average age of Tatler readers is 41 years old. This is a whopping difference of 13 years which emphasises the age difference and therefore suggests that the difference in content may also be quite large due to the different interests of the age groups. Additionally, the kind of people that read Tatler are all incredibly rich displayed not only by the fact that the price of the magazine is over £4 but also the luxuries and sophisticated topics talked about within the magazine. This is practically the complete opposite of Reveal readers who are mostly made up of working class people who are more interested in the misfortune of celebrities and the latest things going on in their lives rather than their own in order to 'escape' from their own struggles. This is reinforced by the fact that the magazines cost 99p and this information is relayed to the audience in big bright bold letters making it the first thing you see when you pick up the magazine. This emphasises the fact that Reveal readers are nowhere near as upper class as Tatler readers and stick with magazines that are more within their budget and give them pleasure.

Reveal readers are interested in issues involving celebrities including: home life and families; failures in relationships; beauty tricks; misfortunes and failures within their life/careers. Reveal featured a pregnant celebrity, information about the home life of Mark & Michelle and details about Cheryl's becoming of a 'very posh mum' on the front cover of Reveal - 18th March 2017. A Reveal reader would be interested in these issues not only because they like gossip but also because it is something that they themselves may be able to relate to and in turn read it in order to seek advice. On the same front cover information about how Katie 'plots secret meetings' with Pete and Lauren's story of love with someone in jail. A Reveal reader would be interested in this because the relationships they have have either broken down or involve difficult circumstances which could make the readers feel pleasure from such. Finally, a diet and a 'simple trick for your best skin ever' was mentioned on the front cover. A Reveal reader would be interested in this because making themselves look better and similar to celebrities is likely to make them feel better about themselves as people.

Media Language:

On this edition of Reveal a number of key conventions are used involving: the title of publication positioned in the top third of the magazine cover; a central image with celebrities Katie and Pete; cover lines on the outer parts of the magazine; a flash line right in the middle of the magazine; a colour scheme involving a lot of different colours making it look like quite a busy magazine; name checks to provide readers with information on who will be in the magazine and so they know exactly what they're paying for; the language utilised is similar to that typically used by those of the working class/that are unemployed; the use of direct address emphasises the fact that Reveal is your friend as it feels as though they are speaking to you personally; barcode, date and price so you are able to easily identify which edition it is and whether or not it's within your budget. The fact that the title of publication was slightly covered by the central image suggests that Reveal believes that they are so well known that it doesn't matter if the title is covered or not because readers will know that it's Reveal immediately.

The font used on the Reveal magazine is all sans serif, this connotes that Reveal is quite a modern magazine that is up to date and provides readers with the latest news. This relates to the Reveal magazine as the content is usually about what is happening currently and so the font is a perfect fit to give the magazine a more trendy feel. Additionally, the fact that Reveal thinks of itself as the "reader's best friend" is also less professional and is instead a rather present-day statement that can make Reveal seem as a more state-of-the-art magazine compared to those like Tatler. However, the fact that there is no font in serif suggests that the content won't be as detailed or high quality as magazines such as Reveal and the level of sophistication will also not be incorporated. This could suggest that Reveal is less serious about their news and magazine than Tatler as they are more about being ahead and the first to share the news. Furthermore, the fact that Tatler uses a mix of sans serif and serif ultimately means that they cover a large variety of topics contrary to Reveal who uses the same consistent font throughout. Finally, the fact that Reveal's cover design is so busy and messier compared to Tatler clearly shows the difference in Social Class.

The cover lines of the Reveal magazine may seem to be quite interesting to some readers especially as there are so many cover lines on the cover. This suggests that Reveal will cover a lot more content in the actual magazine itself which can attract more people to buy it as they know that they are going to be getting a lot of information. However, the fact that are so many cover lines on the magazine causes it to look quite busy, squashed and also unprofessional this could stop readers who do judge books by covers not to buy it despite the fact that they may be interested in the content. Additionally, the fact that the cover lines are about all kinds of different topics for different kinds of people will cause it to appeal to a larger number of people. This is due to the fact that there ought to be at least one topic in the magazine that someone will enjoy which will make them prone to buy it.

The connotations of the colour red on the front cover suggests ideas of danger but at the same time of love. They might have used this because the fact that Katie is plotting secret meetings with Pete could imply that it won't be a peaceful meeting and in fact may be more dangerous than previously anticipated/expected. It could also connote love as another cover line talks about Lauren's true story about 'the strongest relationship' she's ever had which does sound quite romantic. However, this could also be seen as dangerous due to the fact that Lauren met him in prison this means that e must have committed some kind of crime that could possibly make him a threat. The connotations of the colour yellow suggest ideas of vibrancy and happiness. This could be because Reveal sees itself as the reader's best friend and so it gives a sense of friendliness and familiarity.

Images are used to create interest in the readers by the fact that actors are seen without make-up due to the fact that they were paparazzi shots taken without the celebrity being aware. The fact that these are never before seen shots is sure to ignite some kind of interest in readers to possibly buy a copy of the magazine. Additionally, the fact that Katie is wearing such a discrete looking outfit suggests the fact that she really doesn't want to be seen emphasising that the meetings really were secret. The use of casual clothes also suggests was not a studio shot but rather was yet another paparazzi shot that was done during their own time. Finally, the fact that Cheryl is smiling suggests that she is proud of the kind of 'posh mum' she has become which may interest people because they want to know how to be just like her.

Representations:

The types of people represented on the front cover of the magazine are upper class celebrities who are quite well known in society today. Specifically, quite a few of the celebrities have children or are pregnant which could appeal to audiences raising kids themselves. Additionally, those who are more about the home life are able to read about the lives of their favourite celebrity couples at home which gives us an idea of what they're like when they aren't on the screen. Furthermore, those who are interested in diets and looking good also have sections for them to learn some new tips and tricks that they may not have heard of before from a trusted celebrity who has actually tried it out themself. The stereotype that women care about their looks and go on diets in order to achieve that look is as evident as ever. Additionally, the stereotype of man dominating and planning things was disregarded by the fact that Kate was the one that initiated the secret meeting with check. I think that Reveal would want readers to think quite highly of celebrities as most of their content is about celebrities too.

Social and Cultural Context:

The aspects of British life in Reveal are mostly about celebrities and how to make yourself look good for cheap. This is very different to Tatler who are not at all interested in those of the working class and act as though it's not their problem at all. This is very different to Reveal who's magazine is made for the working class meaning that it's not only within the budget but also sharing news that can be discussed among the working class. The cover lines for Reveal suggest that they are more laid back and also gives the idea that readers are quite nosy and interested in what's going on in other people's lives rather than their own. The issues that regularly appear in all of these magazines is usually something to do with relationships that aren't going to well or some kind of conflict, Most of the things mentioned are negatives which also shows that Reveal does not like to speak of the positives of the lives of celebrities but rather the negatives in order to make readers feel better about themselves. Katie Price is seen to appear on all of the Reveal magazines below, I think she may be popular with Reveal readers because she was quite successful but is now going through with a lot of drama that may interest people who gain self-satisfaction from other people's misfortune. Therefore, when such a well known person is starting to suffer it may bring amusement to Reveal readers which may be the reason why they tend to feature her in a lot of the magazines.

Grade 8/9 Extension Task:

The front cover engages audiences as almost all of the flash and cover lines are quite dramatic and sometimes quite extreme. Also by using cliffhangers readers are more likely to read in order to be able to find out more about the situation as most Reveal readers are interested in gossip and so they will be more than willing to purchase the magazine in order to read it. Additionally, the fact that the magazine does mainly focus on gossip and the stories/lives of celebrities those who seek escapism from their own lives will immediately be drawn in by this as soon as they see the front cover.

Paparazzi images are photos usually taken with a very long lens that allows them to capture images of celebrities from quite a far distance without the celebrity being aware of this. They are usually taken when the celebrity doesn't expect it and so images of celebrities without make-up or dressed casually are quite common. These images are crucial to the front cover of Reveal as they would like to show celebrities in their worst possible state in order to gain more readers as the type of people that read Reveal are Strugglers who feel happiness from other people's suffering.

The images used for the Reveal magazine are mostly Paparazzi shots rather than studio shots which is what Tatler normally uses. Tatler is a more sophisticated magazine and so studio shots are the only images used in the magazine whereas Reveal derives off of Paparazzi shots as that is when they can catch celebrities at their worst which is exactly what they want.

These 2 magazines are representations of both the rich and poorer parts of British society. This is shown by the fact that Tatler is such an expensive and upper class magazine that completely contradicts Reveal which is more lower class and much cheaper. This is a very clear representation of the contrasting classes that do exist in British society and the types of things that those classes enjoy.

January Assessment: Learner Response

Total: 20
Grade: 5

WWW: Some very good points and examples - particularly in the first half of Q4.

EBI: Revise terminology for Q1 + 2! E.g. psychographics
For Q3 try to include context from the media product before going to unrelated examples.
Q4 is solid but needs a bit more depth and ideally s conclusion. Perhaps timing is an issue?

Q1: 0/1 
I think I missed out on a mark on question 1 because I went back to change my previous answer despite the fact that it was correct.

Q2: 0/1
I think I also missed out a mark on question 2 because I got confused with the different psychographic groups. 

Q3: 6/8
I think I missed out on marks for question 3 due to the fact I was rushing and ended up using incorrect terminology and drifting off to topics that did not relate to the wartime advert.

Q4: 14/20
I think I missed out on marks for question 4 due to running out of time and not going into more depth about the impacts that the changes of the internet had on the audience.

Terminology:
Psychographics - More detailed audience profiling which allows media institutions to target their project more successfully. This includes their hobbies and interests: values, attitudes and lifestyles.

Mainstream - People who live in the world of the domestic and the everyday believing in 'we' rather than 'me'. They respond to family brands and their core need in life is for security.

Reformer - Value their own independent judgement and are often seen as intellectual. Seeking out the authentic and are often at the leading edge of society. Their core need in life is enlightenment.

Explorer - Driven by a need for discovery and challenge, typically young in nature. They are often the first to try out new ideas and constantly seek things out. Their core need in life is discovery.

Aspirer - Materialistic and are driven by others' perception of them. They respond to what others perceive as being superficial and are more interested in appearances. Their core need in life is status.

Question 3:

I was successfully able to write about both the oppositional and preferred reading in my answer for question 3. I believe that my answers matched 4 points on the mark scheme, 2 from both oppositional and preferred readings.

Re-draft:

I think that the negotiated reading of this media product is that some may be able to see the fact that the creators wanted to build a sense of camaraderie between women but can also be interpreted as women lacking in femininity. Another reading is that some may see it as empowering women but also saying that you must be muscular as well. A lot must be done in order to gain a figure similar to the one in the product and so it could come across as intimidating despite knowing it had good intentions.

Tatler CSP Case Study

General: 

The type of people that read Tatler are more posh and upper class typically 41 year old aristocrat females. They are most likely to be part of the Aspirer psychographic group due to the fact that they are not only materialistic but are also conscious of their appearances. Readers would mostly be into fashion and current day news despite it being a traditional magazine. It is very likely that the readers would be of white descent with 70% of them living in either London or South-East England, places populated by the rich. I think that the type of people that produce Tatler are also living in the same kind of world as the readers all being wealthy and thinking of things that we think as a luxury as the norm. The average household income of a Tatler reader is £261,572 whereas the average household income for those living in the UK is £28,400 which is almost ten times less than that of Tatler readers. This just goes to show that Tatler readers do not live in the same world as us and are much wealthier. Additionally, the percentage of AB social class readers is slightly over half at 51% and the percentage of ABC1 social class is 83%. This confirms that Tatler readers are really upper class and don't have many working class readers. Not to mention, majority of the readers are females adding up to 73%.

The editor introduces the magazine as targeted at the 'richest readers in the country' this shows that Tatler is not interested in lower classes but only those with large amounts of money. As it is targeted at the 'richest readers' we can expect that most of the content in the magazine will involve high end products that only those in the upper class can ever hope to afford. Additionally, the line 'And boy. Do they love to shop' not only emphasises the fact that readers have money to spend but are also using it to buy the things they desire. Fashion is almost always featured in Tatler magazines and so due to the fact that their target market is so wealthy they don't even have to worry about their products being too expensive because no matter the price it is very likely that the readers will still be able to afford it. After seeing the products advertised in the magazines, the chances of readers purchasing the product significantly increases. As a matter of fact 62% of Tatler readers agreed with the statement, 'I often buy fashion products after seeing things advertised in magazines' with there being a number of similar statements about different products and over 50% of the readers agreeing across all the products.

Tatler readers think that Fashion is important and is a part of their everyday life and not owning anything fashionable is quite rare for a Tatler reader. This is shown by the fact that readers have spent £843 million on fashion alone in the past year. It is to be noted that there are also 80,035 magazines in circulation and in order to get to £843 million each reader would had to have spent over £10,000 each on Fashion. Additionally, considering the fact that 96% of the readers own designer fashion really emphasises the fact that they are very upper class and have no idea what it's like to be a part of the working class. This fully intensifies that Tatler readers and really want the best of the best and the amount of money they spend in order to get those things is not important to them as their budget is endless.

In January, the special edition of Tatler that comes out is the travelling guide, this would appeal to the Explorers as they like seeking and discovering. The travelling guide is a perfect way to reel in all the Explorers and get them to not only travel to the places listed but also purchase the magazine, creating a larger profit for Tatler. The wedding guide is aimed at the Mainstreamers, this is because they are all about family, domestic life and thinking of the 'we' rather than the 'me' all things that can be attained through marriage. By advertising for weddings in March, it can also give couples time to plan and leave the actual wedding for sometime during spring. The Beauty & Cosmetic Surgery Guide is aimed at the Aspirers, this is because their priority is making sure that their appearance and image is attractive to others. By getting the surgery your external features are supposedly being changed to meet the beauty standards of our society which is something an Aspirer would not hesitate to do. The spa guide would also appeal to Aspirers as spas have not only help with your health but also with beauty, yet another aspect that Aspirers yearn for. The Watches & Jewellery guide would appeal to Succeeders as watches don't only allow you to know what time it is but also help you to keep organised which is what Succeeders strive to be. Additionally, Succeeders tend to seek rewards, prestige and the absolute best when it comes to brands which is just what Tatler is able to offer for them. Finally, the School guide is aimed at the Reformers who are mostly intellectual and independent, qualities that are quite prominent in students. The guide however may not be targeted at those who attend public schools but private schools as the fact still remains that Tatler is an upper class magazine company.



Media Language:

A vast majority of the key conventions have been used in this edition of the Tatler, this includes: the title of publication spreading across the whole of the top third of the cover; the central image of Georgina Bevan; the cover line dotted around the sides of the magazine cover along with the flash line which takes up the majority of the bottom third of the magazine cover; the colour scheme involves green & pink and black & white colours that compliment each other very well making the magazine look aesthetically pleasing; the name checks that give readers an idea of who will be featured in the magazine; the language used seems to be the typical word used by those of the upper classes; the direct address used allows readers to feel as though the magazine is communicating to them directly shown by the use of "everyone's" on the cover; the date which is located in a very small font below the title of publication. The fact that Tatler does not have a slogan makes it seem like they think that due to the fact that it is so well known and such a long running magazine, the need to sum it up in a few words is not at all necessary. The absence of the price makes it seem as though Tatler readers are not concerned with the price of things because they know that no matter what they will be able to afford it.


The font used in the title is serif, this connotes that Tatler is a posh, old fashioned and traditional company that has been around for a very long time which is actually very true. However, the fact that the cover lines are sans serif also suggests that they're not staying in the past and despite being both old and sophisticated they are also becoming more modern and suited to the times. This could also connote that their news is up to date and you can expect the very latest things from them and nothing old. As they are quite a long running company readers know that it is a trusted source and so if readers are unsure about any recent rumours Tatler may gain real information on the topic for the readers.

The cover lines appeal to the target audience due to the fact that they are big and eye catching due to the contrast in the colour scheme (black and white). Additionally, the sans serif font makes for an easily readable and attention grabbing cover line that is sure to grab the attention of those reading. Not to mention, the main ideas of the cover lines are written in bold this is to make sure that readers know exactly what they're buying and what exactly they're going to get. In addition the Tatler colour scheme on this particular front cover connotes nature by the use of green and also gives quite a mature and sophisticated vibe by using the hot pink & gold. The black and white also creates a good contrast and pretty much completed the magazine cover.

The central image is designed to create interest in the magazine by using Bevan's eyes as the focal point of the image. The eyes are seen to be the most expressive part of the face and so by using it as the focal point of the image it is the first thing that readers see. Additionally, the beautiful costume that is being worn could also turn some heads and in turn interest some readers in case they are interested. Also, the jewellery she is wearing is also quite fancy as well and so some may want to buy it for themselves. A lot of make-up has been used in this image in order to manipulate the face of Bevan to look less natural and more 'beautiful'.

Representations:

The different groups of people shown on the front covers are all aristocrats who are able to get anything they want with their money. Georgina Bevan is seen wearing high end clothes and James Corden was in LA with his 'aristo buddies'. The fact that he is friends with aristocrats suggests that he is most likely an aristocrat himself.

The cover lines suggest that they are really living a completely different life to us, the fact that they referred to 'everyone' when talking about party guest lists makes it seem as though it is very common to hold a party. Additionally, pearls themselves are quite expensive items and so those of the working class may never even hope to own any. Not to mention, the one month gap year makes it seem like upper class people are able to afford travelling to multiple places which is why they are able to achieve what they want in a month.

The cover line 'oops, all my clothes fell off!' reinforces the stereotype of girls only needing to worry about accessories and of girls not being intelligent. Such a reaction could be seen as offensive or sarcastic to girls making it seem as though they wouldn't care if they were in such a situation which is definitely not the case.

The preferred reading is that Tatler is a trustworthy, traditional and informing company that keeps the sophisticated feel why'll still being modern. Additionally, they advertise all kinds of different topics including special editions that could appeal to all different kinds of people. Furthermore, it is read by people that are upper class and expect high quality items and own high quality items expecting the very best.

The oppositional reading of this is that Tatler doesn't care about those of the working class and to them it seems like they don't even exist. Additionally, the fact that they're constantly photoshopping images of people used as the central image could suggest that they don't think they're good enough and need to be changed in order to 'look good'. This could cause a lot of controversy with Tatler as it could suggest that they believe that the models need to be photoshopped in order to attain 'true beauty' when they are beautiful just the way they are.

Social and Cultural Context:

In this clip, the whereabouts of the working class are not mentioned even once. This suggests that Tatler wants to make it seem as though the only people that exist in their world is those of the upper classes and so they completely disregard the whole existence of the working class as to Tatler they're not important. This is because those of the working class would probably not be interested in Tatler and so instead of wasting their time on advertising to them too their full focus is the upper class.

This suggests that the magazine's representation about life in Britain is that it's pure luxury and there are many things that you are able to do. It also suggests that Britain is a place flourishing with money as residents are able to afford all these premium things and this would encourage people from other countries to visit in hopes to experience a few of these luxuries. This however is not the case as a lot of British Residents are actually of the working class rather than the upper class so it is quite misleading.

The Tatler 2017 cover may be offensive to some readers as the model is 'beautiful' which could suggest that Tatler readers should be on the same level of beauty as the models. Additionally, it creates the stereotype that rich people are also 'beautiful' as they are able to afford a lot of different surgeries if they think they do not meet the criteria. It could also be said that in these 3 covers a lot of skin is being shown and this could be offensive as Tatler is overly sexualising females. Furthermore, they are wearing a lot of make-up this could suggest that Tatler doesn't believe that their natural complexions are good enough.

Grade 8/9 Extension Tasks:

The front cover engages audiences with positive narratives by the cover line "James Corden's LA life...". Many audiences who are familiar with James Corden may become quite interested in what exactly his trip with his 'aristo buddies' involved. Additionally, the cover line "Most invited 2017..." may be interesting to those of upper classes may want to know who's on top. A reason why is because they themselves may want to hold a party but could not be sure of who exactly to invite which this list can heavily aid with. Finally, the cover line "Oops, all my clothes fell off..." is very dramatic and could attract audiences to read it just for the purpose of discovering what it's all about.

The costume and make-up in the central image suggests that the character featured on the front cover of the April 2017 edition of Tatler is upper class, wealthy and also 'beautiful'. This is shown by the fact that Bevan herself is quite popular and is able to afford many things due to her high status.

Representation

The people, places and groups represented in this poster are: men, women, teenagers, young adults,  youths, West London, estates, black males, white females, mixed race male.

The stereotype of black men being aggressive/violent is eminent in this poster this is shown by the fact that one of the black men positioned at the right of the poster carrying a baseball bat which could be used as a harmful weapon and the fact that he is wearing a hoodie. 

The preferred reading of this film poster is that the youths are simply a group of friends going through the many struggles that come with adulthood. Perhaps, this was to get the message across that teenagers go through a lot despite their young age and so the creator might have wanted the audience to get a feel of what it's like for teens as a whole in our modern day society.

The oppositional reading of this film poster is that the creator was trying to communicate that young black people are dangerous, violent, aggressive and anti-social. The boy on the right who's costume involves a hoodie which almost hides his face and a prop involving a baseball bat that can be used as a weapon is an example of this as it could be implying that young black male are dangerous. Additionally, it could be communicating that those who reside in council homes will end up with the same and will become gang members.

Introduction to Media: Index so Far

Introduction to the Subject and You
Key Concepts (LIAR) and Analysis of Film Poster
Introduction to Photoshop: Fruit bowl task
Denotation and Connotation - WaterAid
Denotation and Connotation - Heinz
Mise-en-scene
Blog feedback and learner response
Camera Shots Photo Storyboard (photos and captions)
A Reminder of Camera Shots
Minority Report Shot-by-Shot Analysis
Orange Shot-by-Shot Analysis
October Assessment – Feedback and Learner Response
Demographics and Psychographics - Photoshop audience profile (to be completed)
Reception theory – Harry Brown Trailer Analysis
Audience Effects Theory - Blue Planet Analysis
Industries - Ownership and Control
Audience and Industry - Impact of Internet Essay
Film Industry CSP Introduction - Film Poster Analysis
Audience Essay - Feedback and Learner Response

Audience Essay Feedback and Learner Response

WWW: WOW! This is an incredibly impressive essay – over 2,000 words! That is pushing towards A Level coursework-length, well done! This demonstrates why we need to aim for the very top grades (and beyond your target grade!) in Media. You’ve explored both sides of the argument in so much depth for all three industries and covered everything we’ve studied and more. What a brilliant way to end your first term in Media!

EBI: We always want to be making progress and there are definitely a few areas we can work on… one would be very minor but worth looking at. When structuring and presenting academic essays, try and avoid sub-headings (they are useful for planning but avoid them in the essay itself) and also make sure your text is left-aligned rather than centred. Once you’ve taken out the sub-headings, you need to use connectives and well-written topic sentences to weave the sections together. For example, when you move from the music industry to film/TV, you might write a topic sentence such as:

“Like the music industry, the film and television industries have been hugely disrupted by the internet.”

You may even want to play around with your structure so you look at the negatives first for film/TV (continuing the thread of the music industry) but then bring it back round to the positives.

Another aspect to your feedback is the importance of examples. Your BTS example for the music industry is brilliant but you really want a specific media example in every paragraph – e.g. a film franchise that demonstrates the lack of creativity in the industry, news stories that are worthless celebrity ‘clickbait’ etc. Actual examples will really strengthen your argument.

Your conclusion could be a bit sharper – it seems to add new ideas rather than sum up the arguments that have come before – see learner response suggestion below.

Finally, keep an eye on your written English (e.g. you have a few apostrophes that are incorrect in places.)

LR: See tasks on blog – but I would ignore task 5 (rewritten paragraph) and instead work on implementing the feedback above by taking out the subheadings, updating the topic sentences and adding examples where you can.

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What was the word count for your essay?

The word count for my essay was 2,356 words.

What was your strongest paragraph? Why do you think it was better than others?

I think that my strongest paragraph was my News Industry paragraph on changes of the internet. I think this because I was able to write quite a lengthy paragraph and was able to go into depth for each point. I believe it was better than the other paragraphs because I know a bit more about the News Industry as I have been informed about it from a young age.

What was your weakest paragraph? Why do you think it wasn't as good as others?

I think that my weakest paragraph was my conclusion. This is because I wasn't able to sum up everything I had said well enough into the paragraph and therefore it wasn't as good as I initially hoped it would be.